“ The show must go on.”

It’s only right and fitting Izabela Russell is the first Podcast Diva stepping into the spotlight; not only is Isabella part of the podcasting scene in the UK but also part of my podcast journey.

Izabela Russell is host of Analysing Brands – Branding Cow and co-host of the Audio Production Show from Music Radio Creative, a company producing jingles, intros and voiceovers where Izabela is a director alongside husband Mike Russell.Izabela is also the co-founder of UK PodcastersandManaging Director and co-founder of the New Media Europe conference, and co-host of the New Media Europe Show podcast.

Episode 2

As you can tell from this description, podcasting is now a huge part of Izabela’s life and business but it wasn’t always like that. In episode 2 Izabela talks about how she went from banking to podcasting and much more including:

• How Izabela was dragged into podcasting.
• How long it took to record her first session.
• Finding her inner voice and broadcasting it on a podcast.
• The unusual podcast experiment Izabela and Mike undertook.
• Split testing podcast subjects, lessons learned and the results.
• From 1 podcast to 5 and back to 1.
• Outsourcing a podcast and the post production process
• Work flow.
• Podcasting as part of a lifestyle choice.
• Why you should have a website.
• Going against the status quo.
• UK Podcasters and New Media Europe

“I was terrified!  My mic technique was totally not there… I used to feel stressed…but now it’s just a conversation.”

Top tips 

“A podcast is about getting to know the real you….It’s quite difficult to find the real you…Do not lose patience it will eventually come out”.

• Do not be afraid to ask.
• Don’t let the process put you off starting – you can always outsource it.
• Don’t be a Diva-In-Waiting any longer!

“Things I know can be done by someone else – I will happily and easily outsource.”

#1 recommendation for Divas-in-waiting

Get a plan of action, set a date and be accountable for it. Get an accountability buddy. Break it down to smaller steps and tiny sub tasks to create an agile working environment.

“Make a plan… break it down to tiny sub steps… Take it one step at a time.”

Which of Izabela’s shows to listen to:

• New Media Europe

Another podcast Diva we should be listening to:

The Jillian Michaels Show - U.S. trainer and coach Jillian Michaels talks about health fitness and well-being.

Other Links mentioned

• Music Radio Creative for podcast intros and jingles
• Workable.com – a paid service to look for candidates for different jobs you need doing
• Opinion podcasting – creates web page for you very easily
• UK Podcasters
• New Media Europe

Where to find Izabela

On Instagram and Twitter @izabelarussell

Please reach out to Izabela on and let her know you’ve listened to this episode.

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Thank you fabulous Divas.