Episode from the podcastPodcast Editors Mastermind

Planting Seeds for Your Business: Marketing Challenge Results

Released Sunday, 7th February 2021
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Marketing. Do you hate it? Do you think it's gross? What if you change your relationship AND get clients with marketing? We kicked off 2021 with a 5-day marketing challenge to encourage you to put yourself and your business out there. It’s served with a dash of how to make marketing less overwhelming and not creepy. (Dare I say fun?)
Find out what happened when we did our own challenge and what our biggest takeaways from the experience was. Plus, get some marketing tips even if you didn’t do the challenge.  
Listen to discover:Why did we do this challenge anyway?
Why Carrie isn't worried about SEO
The Benefits of https://www.google.com/business/ (Google My Business)
Do Google Ads work? (Carrie tested it!)
Scheduling social media posts (what scheduler do you use?)
You don't need to be a graphic designer to make pretty art
Who really loved the challenge?
What industry are we technically in?
What to do when you don't actually want new clients.
Creating an avatar when you're doing more than one thing
How content (and this challenge) pays off a year later
Market research is important, ya'll!
Why the pre-work was so critical (and will always help you!)
What would you do in this listener's situation?
Resources:https://podcasteditorsmastermind.com/marketing-cha… (Marketing Challenge)
https://socialbee.io (https://SocialBee.io)
https://canva.com (https://canva.com)
https://spark.adobe.com/sp/ (Adobe Spark) (comes with a Creative Cloud subscription)
https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club)
https://www.podcasteditoracademy.com/ (Podcast Editor Academy)
https://www.bonnielfrank.com/ (https://www.bonnielfrank.com/)
Shout out to Kimberly of Werker Bee Media: http://werkerbeemedia.com (http://werkerbeemedia.com)

This episode was edited by https://www.linkedin.com/in/michael-safwat-b546431… (Michael Safwat) of http://yayapodcasting.com/ (YaYa Podcasting)
Appearing in this episode:Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting)
Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick)
Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Sorely missed… Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)

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