Episode 067. “That’s why I love podcasting… it creates a whole new platform that I was a fan of before but now it’s just part of the way I do business.” ~Paul Reilly
Do you love selling ?! Yeah, me neither.
Lucky for us, guest Paul Reilly* does. Paul is the creator of The Q and A Sales Podcast
a show that, unsurprisingly, answers questions about the art and business of selling. He’s also a prolific speaker, trainer, and author.
Here’s the thing: whether you podcast to gain clients or “just” to scratch a creative itch, you’re also selling something. A service. A product. An opinion about _insert your favorite pop culture reference here because I’m not going down a “This Is Us” rabbit hole_. That said, podcasters (and wannabes) can learn a lot from pro sales people - especially those with successful shows.
Prior to COVID-19, Paul hosted on average 120 in-person seminars around the country per year. Considering lockdown restrictions have slashed approximately 70% from his income, you’d think Paul’s shift includes a hard-sell of his virtual offerings.
Nope. Instead, he’s gone full-court free support, doubling up his episode and offering no-cost content access.
That community over clients approach stems entirely from Paul’s response to podcasting’s fundamental question: what is your why? (Seriously - you know how this podcast boss feels about that question!)
*Paul Reilly is a valued client of The Creative Impostor Studios.
CONNECT WITH PAUL: Website The Q and A Sales Podcast LinkedIn
Get the full show notes, resources, and links at: http://www.thecreativeimpostor.com/podenvy067
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