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The Podcast Consumer 2019 report from Edison and Triton Digital is out, with lots of podcasters & pundits gobbling up the data and interpreting the results. In this episode, I focus on the one slide from that report that holds the most significance…
Here's a fact I live but often forget: Most people aren't looking for perfection. That's as true in podcasting as it in every aspect of life. Earlier today, I saw a Tweet from the actor Jameela Jamil that illustrated this point perfectly (he said, …
I've been blessed (cursed?) with an abundance of confidence. Couple that with nearly 15 years experience in podcasting and my leadership role seems cemented. But to be honest, I'm constantly fighting the suspicion that the processes I use and the a…
Yesterday, I went back to the gym after a 5-week break. I'm more than a little sore today, but it got me thinking about how similar this is to re-establishing a podcast that has faded away. In this short episode, I'll walk you through the three ste…
The next big thing in podcasting is daily podcasting. Which shows how history likes to repeat/rhyme because one of the first podcasts ever was a daily show. But with so many newspapers, magazines, and other sorts of "publishers" jumping in the podc…
The NAB Show is just getting started this week, yet the podosphere is already buzzing with concerned podcasters worried that broadcasters are encroaching into their territory. They've a good reason to be concerned. In this short episode, I lay out …
To bring the theme of "control" to a close, I'm taking on the heavy topic of controlling the future. No, I'm not magic. No, I can't predict the future. No one can. But there are ways you can control how you navigate your podcast when the future bec…
There's a misconception that podcasters have no control over whether or not a potential listener decides to sample and/or subscribe. The same misconception applies for listeners and their decision to hit play or stop on your episode. That's all bun…
Lots of podcasters are constantly looking for the one piece of tech that will increase the quality of their podcast. But as you'll learn in his short episode, the single most important controlling factor of your podcasts quality is... you. No, I'm …
As a working podcaster, you have ultimate control of the distribution of your show and episodes. But wielding that control is something worthy of strategic thought before taking any action or following questionable advice. On today's short episode,…
The changes we've seen thus far this year are just the tip of the iceberg. That's the way change works: always constant and often increasing. This is the hockey stick your mother warned you about. So how does someone like you, the working podcaster…
It sounds kind of obvious that the way you think about your podcast impacts your podcast. That's because it is obvious. But like most other obvious things, it's not the kind of thing often re-examined. In this short episode, I'll encourage you to t…
Expect big changes to podcasting at the technical level this year. But you're at the mercy of your hosting provider for many of them. Which begs the question: How well-established is your relationship with your podcast's hosting provider? In this s…
While change is scary for many, and the unknowns with changing where/how you record/produce your podcast seems like potential boat rocking. But actually, what might be a terrifying change for you can often be the catalyst your audience is looking f…
As mass adoption of podcasting continues, it's becoming easier and easier to create a podcast. And while that sound lovely, fair and idyllic, a world where literally every person has their own podcast might be the worst apocalypse we can imagine fo…
While the cash-flush see podcasting as the Next Big Thing, those high expectations can be problematic if the medium fails to deliver serious returns. Where prior boom/bust cycles haven't proven a fatal blow, we've not seen investments of this size …
Podcasting will likely see at least one billion dollars of investment money in 2019 alone. And while VCs are used to losing most of the bets they make, they're also used to very big payoffs. And it's that pressure to make huge returns that may sign…
To properly index podcast content, sounds need to be converted to something like text, if only for a robot to parse through and make sense of. It's only a matter of when, not if, unscrupulous black-hat scammers try to rig the game. In this short ep…
Say it with me: Downloads and increased listener rate of your podcast are NOT BUSINESS OUTCOME. They are tactical outputs. And while very important to success, THEY ARE NOT BUSINESS GOALS. In this short episode, I implore you to focus on the outcom…
Podcasting is the most intimate medium we've come up with to date. Yet far too many podcasters treat their show like it's being listened to by hundreds (or thousands, or tens) of people enjoying a movie together. Not true. We have solid evidence th…
Every good presenter, blogger, or podcaster knows that each item produced (slide, blog post, podcast episode) should be about one single topic. On today's episode, I explore that even deeper, giving you the concept of taking multiple episodes to co…
This week, I'm focused. So, therefore, the conversation is all about being focused. Specifically, I'm going to bring forth some ideas bring getting better focus to your podcast. Tips I gathered mostly from the last week when I was at Podfest in Orl…
Triton Digital's Infinite Dial 2018 report is out, and there are lots of great nuggets that show just how much podcasting grew in 2018. On this short episode, I'll highlight the most germane points. Like: Big shakeup in Social Media Brand Awarene…
"I'm Evo Terra, and I approve this message." No, I'm not running for office. But I do use the metaphor of politics on this short episode to better define the two camps I see forming in podcasting, plus offer up a "platform" of sorts for the one mos…
We've seen around $600M of investment dollars pouring into podcasting in the last 35 days. And we're barely out of the 2nd month of the year. The most recent funding round was for as-yet-unreleased listening app betting heavily that if they can mak…
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Podcast Details
Started
Jul 9th, 2018
Latest Episode
Apr 17th, 2019
Release Period
Daily
No. of Episodes
154
Avg. Episode Length
9 minutes

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