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Podcast Pontifications

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A Podcasting podcast featuring Evo Terra
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Podcasting Spins Off Something Brand New [Episode 227]
For episode nine of my 10-part miniseries on the future of podcasting (1, 2, 3, 4, 5, 6, 7, & 8), I ponder the spinoffs that will be a natural offshoot of podcasting. If there's one thing you can count on once a medium gets popular, its that spinoffs happen. Which means that's going to happen to podcasting. But that doesn’t mean spinoffs will kill podcasting. The technology we use today in podcasting will probably be the driving factor in what those spinoffs will look like. But as I sit in my dedicated studio space, with my high-end hardware, my professional-grade software, a healthy client-roster, and a good pipeline of prospects, I’m the wrong person to try and predict podcasting’s spinoffs simply because I don't need to look for them. Whatever these spinoffs are, they aren’t going to kill podcasting as we know it. Change it? Sure. But I don't think the future of podcasting is in danger.  If there’s a danger, it’s that we’ll choose to poo-poo spinoffs because they don’t threaten podcasting as it exists today. Why is that a danger? Because that interesting spinoff might be a better fit for us -- as individuals -- than what podcasting provides today.  So I’ll keep trying new things, and I’ll encourage you to try new things as well. One of them is BuyMeACoffee.com/evoterra. Hint, hint. Have you seen a spinoff from podcasting, or do you have your own prediction of what new things we’ll create with all this high-end tech at our disposal? Go to Flick.group/podcastpontifications and tell me about it. And if you need some help with your business-focused podcasting efforts, drop me a an email at evo@podcastlaunch.pro or go to PodcastLaunch.pro to see a list of the services we offer clients all around the globe. Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: http://podcastpontifications.libsyn.com/podcasting-spins-off-something-brand-new Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Focus Collaboration For Focused Audience Growth [Episode 132]
This week, I'm focused. So, therefore, the conversation is all about being focused. Specifically, I'm going to bring forth some ideas bring getting better focus to your podcast. Tips I gathered mostly from the last week when I was at Podfest in Orlando, which was my first time being at the event. I have to say this about Podfest: Hands down an amazing event. Thank you very much to the organizers for bringing me out and out. You probably should make plans to go attend pod fest 2020. Lots of excellent information at the show and some of that information this year had to do with focus. Get Focused to Improve Your Podcast Specifically, focus on collaboration to build your audience. Because you're not part of a big network and it's hard for you to grow your audience without a big network behind you. The reason that the top 10 shows in the charts are all from big companies most of the time is because of something called "the network effect". The network effect means comes from an actual network of other shows working together to elevate a brand new -- or perhaps re-launched -- program to the top of the charts. That's hard for you to do because you are not part of a big podcasting network. But thanks very much to my friend Dave Zohrob at Chartable, there is a way. His presentation was all about this, drawn heavily from an episode of his program -- Chartable Radio. -- with Multitude Productions' Amanda McLoughlin. Creating the DIY Network Effect Amanda refers to this as the "DIY Network Effect". You're trying to replicate that effect by building out your own collaborative network. A network that exists so other like-minded shows can collaborate, share, and help a new show flourish. Unlike a "real" network, the DIY Network Effect doesn't share resources. (You could if you wanted to.) The idea to get audience growth for a highly-focused, niche-appeal show. Candidly, your show is not something that the masses want to hear. The masses who listen to audio drama, or the masses who listen to random interviews, or even the masses who listen to funny comedy shows. Getting shows that do appeal to those audiences to mention your show is hard. Worse, all of that exposure isn't going to help grow your show. At least not in the same way it benefits the mass-appeal shows that do get mentions on the big networks. Those shows all have a focus and a theme. And your focus and your theme for your show are different. So that's what you're going to do as well. You may not break into the Top 10 All-Time charts anytime soon. But you can definitely increase your audience. I've seen it time and time again by utilizing this focused network approach. Here's how you do it. From Discovery To Collaboration It starts by finding somebody you can collaborate with. One of the best ways to do that is to... well, go search. Yes, we know that search in podcast directories is terrible. But it's what we have to work with. That's step one: go search and discover other shows that talk about the same things you talk about on your show. Get a list five, 10, 20... whatever number you can come up with. The more the merrier, because not all of them are going to say "yes" to this idea. Listening to those shows -- at least one episode fully -- is required. And make sure put your critical-thinking hat on as you do. Step from outside of your normal comfort zone and think as if you were a listener of your own show. Then ask yourself: Is this the kind of content I would be willing to share with my audience? It is similar? It is complementary? If it's not: cross that one off your list. If you're not willing to share the show with your audience, cross it off your list. But if you are, then ask yourself a second question: Does this show seem like it might appeal to an audience who might like my content as well. And again, if that's a no: Cross it off your list. Now you've got a potential match. Someone who makes a show you're willing to share, and someone with an audience you think might be receptive to your own content. Perfect. So now... connect with them. How do you do that? Well, it's pretty darn simple to find out who is actually running a podcast. You click through to the website on whatever app you're listening to. You find the host/producer's contact information, and then you tell them (not in a form letter and not in some email blast you also send to 100 different people) how much you really liked their episode, and you tell them that you're a new subscriber. (Because you really need to listen to other shows to really make this work.). How To Collaborate With Other Podcasters Next, you offer up your desire to help them grow their audience, which helps you, in turn, grow yours. Guest First, Swap Later If your show is an interview show, ask them to be a guest on your show. After they've had a great time guesting on your show, you offer this idea of being in this quasi-network -- a collaborative network -- where you help each other. One way to do that is with an episode swap. I did that recently with Mark Asquith. He has a show called The 7 Minute Mentor where we both "swapped" episodes recently, gaining exposure to each other's audience. Not as a guest (though guesting is a great idea too), but with the full show for the other audience to enjoy. And if you really want to stretch the concept, go ahead and do your half of the swap ahead of time -- even if you don't know that you'll get reciprocation. Tell the host you did it, and then ask if they'd be willing to help your show as well. The Group Power Of Live Podcast Shows Another great use of a DIY Network Effect is with "live" shows, where you book a venue and you record your show live in front of an audience. But your show may not have enough listeners to warrant the cost associated with that. So you collaborate with other podcasters who are in the same town to both share the costs and reap the benefits. Don't have other podcasters in your town? Look again. You'll be surprised. Ask if those hosts would be willing to come and share the stage with you. Make an entire evening of the event. Or an afternoon or a morning if that makes sense. You could even do it virtually if you wanted. Sharing Sponsors Among Podcasters Finally, you could use your quasi-network to share advertisers and sponsors. Because if you don't have the audience to entice an advertiser, you can bring that advertiser to the others in this little DIY network you've built for yourself. Sharing the wealth. All this is designed to bring your content to more people to grow your audience. And I really hope that you do. Need A Hand With Making DIY Podcast Networks For Your Business? If you need help with any of this, please get in touch. As you know, I launch podcasts for businesses and keep them out of the technical weeds. You can get more information at PodcastLaunch.pro and evo@podcastlaunch.pro reaches me. I shall be back tomorrow with yet another podcast pontification. Cheers!  
Change Your Podcast Hosting Relationship [Episode 141]
Expect big changes to podcasting at the technical level this year. But you're at the mercy of your hosting provider for many of them. Which begs the question: How well-established is your relationship with your podcast's hosting provider? In this short episode, I'll explain why, now more than ever, it's extremely important to know the full range of options available from your hosting company. Because there's more to feed management than just having a link to your media file.
Controlling Your Podcasts' Distribution [Episode 144]
As a working podcaster, you have ultimate control of the distribution of your show and episodes. But wielding that control is something worthy of strategic thought before taking any action or following questionable advice. On today's short episode, we'll look at three aspects of distribution control for your podcast:  The nodes or distribution points (directories, apps, platforms) The depth of content (because there are no practical limitation on how much content you wish to release) The selection of content you wish to distribute (perhaps all episodes aren't worthy) As is my wont, this is the first of a four-part series on control. Next up will be ideas around controlling the quality of you show, how to control the brand experience for your listeners (and not-yet-listeners), and way to control your own future. So keep listening! 
Downward Spiral From Leadership To Legacy [Episode 152]
I've been blessed (cursed?) with an abundance of confidence. Couple that with nearly 15 years experience in podcasting and my leadership role seems cemented. But to be honest, I'm constantly fighting the suspicion that the processes I use and the advice I give will one day (soon?) be irrelevant. In this short episode, I'll examine my own fears/concerns, including how I fight against this constant pressure and never-ending fear that I'll be seen as a legacy provider, rather than maintaining my leadership role. Even if you've only been podcasting a short while, this future is in your cards too. Learn how to fight it! 
Control The Future Of Your Podcast [Episode 147]
To bring the theme of "control" to a close, I'm taking on the heavy topic of controlling the future. No, I'm not magic. No, I can't predict the future. No one can. But there are ways you can control how you navigate your podcast when the future becomes the present. In this short episode, I discuss three main points: Investing in resiliency Increasing your luck surface area Reducing surprises By applying the skills I discuss here, the future of your podcast becomes a lot less murky. And when things do change (perhaps for the worse) you and your podcast will come out on the other end, maybe even better than before!
Making Room For Dissent In Podcasting [Episode 155]
As a professional contrarian, I know first hand the power of the dissenting voice. And I also know what it's like to be raked over the coals for espousing unpopular views. Recently, an opinion piece by the editor of the Podcast Business Journal and a perspective by the pop music critic for the Washington Post have the podcasting community breaking out the virtual torches and pitchforks.  This episode is my attempt to persuade you that dissenting opinions -- especially ones you vehemently disagree with on a foundational level -- are both good and necessary for a healthy and evolving podcast ecosystem.
How Big Money Will Limit & Grow Podcasting At The Same Time [Episode 129]
We've seen around $600M of investment dollars pouring into podcasting in the last 35 days. And we're barely out of the 2nd month of the year. The most recent funding round was for as-yet-unreleased listening app betting heavily that if they can make (or at least fund) content worth paying for. Naturally, this has caused a stir in the podcast community, with voices on one side decrying the eventual pay-walling of free content, while the others celebrate the fact that they and their staff are getting paid to create amazing content. But what's the impact to podcasting overall with moves like this? In this short episode, I'll discuss the benefits that a limited set of professionally produced content can have on the overall ecosystem. And maybe not all of those changes are bad.
Is Podcasting Harming Your Brand? [Episode 168]
Is your podcast serving the purpose to boost your brand? Or is it actively damaging the hard work you’ve put into building your brand? I stated before I'm going to say clearly once again: I honestly think that almost any entity -- company, nonprofit organization even as an individual or professional service provider can have a podcast. Not that they should. But they can. As with all things in life; just because you can do something doesn't mean you should do something. Because you are choosing to have a podcast to represent your brand, it’s almost a given that you should do it properly. I've recently made the decision to stop listening to some podcasts by brands because the contents of the podcast episodes have completely damaged the brand for me. Specifically,  I mean they seem not to care about their podcast. They don't care about quality. They don't care about the contents. The podcast seems an afterthought for them. And since they are clearly spending resources on it, it makes me wonder if they take that same lazy attitude to their products and services. No thanks. This week, I want to talk about ways you can make sure that your podcast and your brand line up with one another. And if you care about your brand, podcasting cannot be an afterthought. (Nota bene: I know that for many hobbyists, podcasting certainly is an afterthought. Or just some fun thing they do once in a while with a friend. That’s great. In fact, I think businesses can also have a lot of fun with the podcast. But I’m not talking about having fun. I’m talking about making content that represents a brand image.) You can’t look at your large audience base as an indication of brand-damage. Nor can you ask your engaged fans if the carefree-attitude you are taking is damaging your brand to them. Of course it’s not. Fans of your podcast will almost always say the same thing: They want more of the same. Of course they do! They're already listening. The danger is that fans tend to not be very honest. But it’s not the current listener base a podcaster has to worry about. It’s the potential new listener. The podcasting space is getting easier (and hopefully better), which means it’s easier than ever to start listening to podcasts. (Thanks, Google!) And among those new people listening will be people who do not know the brand you’ve already established. For them, the listening experience defines your brand? Is your most recent episode a good steward of your brand? Perhaps you publish a monthly magazine (one where people pay money to subscribe to the print/digital version) and, as a promotional effort or because all the cool kids are doing it, you also put out a podcast. A podcast with unedited episodes. Episodes with four or five different voices talking over one another with wildly varying volume levels of volume. If that’s the kind of attention you put into your podcast, it makes me wonder if your magazine is rife with typos and lacks any sort of editorial control. Or maybe you're a consultant with thrice-weekly podcast episodes of great, highly focused advice. Except you’ve made the decision that the first two minutes of your short episodes are nothing but a giant ad for a different company only tangentially related to the topic of your show.  For a different service that I know that you're going to make a commission on when you get. It makes me wonder about the kind of advice you provide a consultant. Given the intimate experience people have when they listen to your podcast, it’s critical to not damage your brand with your podcasting efforts. For the rest of this week, I’m going to help you understand how decisions you make with your podcast directly impact your brand. We’ll talk about the actual contents of your show and how you assemble them. We’ll talk about a release schedule and what that says about your brand. This deep-dive will look at the podcast episodes you are already producing to make sure brand new people not only get the message you want, but also that the “intangibles” of your brand are passed along as well. You’ll get some insight, so keep a pencil and paper handy as you listen. And feel free to hit the rewind button as necessary. I shall be back tomorrow with yet another Podcast Pontifications. Cheers!
Podcasting At The Top, Middle, & Bottom Of The Funnel [Episode 176]
You don’t have to be a marketing expert to put out a podcast. But unless you’re doing your show purely for fun, your podcast episodes play a role in marketing. Yes, even if you didn’t intend them to. This episode will not teach you how to create an effective marketing funnel. Instead, I’ll hit the highlights, sharing a simple metaphor for the marketing funnel with you to help better understand the various states of minds people are in when they encounter your podcast episodes. That metaphor? See. Think. Do. Or in the case of podcasting: Listen. Think. Do. And let’s take them one by one, understand where podcast content fits all the way down. The See (or Listen) level is the very top of the funnel. When you produce content for this level, you achieve success when people -- probably lots of people, yet still within your target audience -- see (or listen) to your content. That’s it. That’s the entirety of the job of content produced at the See (Listen) level. It’s pure awareness building. A lot of businesses podcasting today are creating podcast content at this level. Perhaps unwittingly. A good chunk of my clients create content at this level, simply as a branding play. More eyeballs (ear holes) on their content is a Good Thing. Hooray for more Listen-designed content! At the other end of the funnel sits the Do stage of the marketing funnel. This is the payoff. The point at which action is taken. And for a lot of podcasts you listen to (maybe most podcast that are making money today?), that podcast episode is “the thing” at the bottom of their marketing funnel. No action required on their afterward. That’s how selling ads often works. Sure, the person who paid the money to run the ad on the show likely wants some action taken. But for the business-focused podcaster, just getting someone to listen is the Do action they are looking for. But that's not enough for my clients, because my clients aren’t selling ads on their content. And because of that, my clients don’t produce podcast episodes for people at this stage of the marketing funnel. Yes, they want listeners, but they require listeners to do something else to make the podcasting investment pay off. A growing number of my clients are making podcast episodes that fit in the middle: the Think stage. The middle part -- you may have heard this referred to as the consideration stage -- of the marketing funnel is where podcasts can really shine. The Think level is when people are actively consuming your content and really considering you and/or your services. This is where thought leadership reigns supreme, and podcasting often represents a significant advantage over other mediums. Producing podcast content at the Think level isn’t a branding play. It’s not enough to make people aware. To be successful at making content at the Think level, you need the listener thinking about how you, your products, your services, your thoughts benefit them. Not just once, but again and again. Producing Think-level content on your podcast gives you a chance to really tell your story to an engaged audience. You already know that people like spending lots of time with podcasted content. More time than they like reading your blog posts. And a heck of a lot more than they like spending time with advertisements. Can podcasting work at the top of the funnel? Absolutely. Can it work at the bottom? You bet! Podcasting has a part to play in all stages of the marketing funnel, but perhaps the biggest play is to be found in that middle Think level. That's where well-thought-out podcast content can be interesting for the listeners and result in big payoffs for business-minded podcast producers. Do you know someone with a business who needs to know this? Send them this article. Or pass along the podcast version of this episode. Then have them get in touch with me, because my firm launches podcasts for businesses, taking care of all the heavy lifting and technical considerations that go into making a podcast that achieves business goals. evo@podcastlaunch.pro reaches me. Or you can go to PodcastLaunch.pro to see the services we are currently offering our clients. I shall be back tomorrow with yet another Podcast Pontifications. Cheers!
How To Produce A Podcast On Your Business’ Schedule [Episode 170]
No, you don't have to release an episode of your business’ podcast each and every week. Or every two weeks. Or even every month. The myth of “publish or die!” is an ad populum fallacy. Most podcasts are made by hobbyists. Most of those hobbyists are “playing at radio” with their podcast. Or they're inspired by traditional media -- television, newspaper, magazines - that issues new content on a consistent (often weekly) basis. Others were bloggers before they were podcasters,  perhaps published their own newsletter. They’ve gotten used to -- and popularized -- the notion of creating and publishing content for their audience on a regular basis. That might make sense for a hobbyist. But does it make sense for your business? Unless you're in the business of publishing, you're going to find that a weekly or even a fortnightly podcast publishing cadence is hard to sustain. If the schedule you set for your podcast episodes doesn't neatly fit into your business' work schedule… expect difficulties meeting your arbitrarily established podcast publishing deadlines. But even if (as is likely) your business is not built around pushing content each and every week, you can still have a podcast. And a successful one at that! You need to break out of the mindset of “let's do whatever the other podcasts are doing” and refocus on “let's do what's right for our business.” Here are three different methods that might fit better in with the way you do business. And as a bonus,  I'm going to share with you three amazing benefits you'll get when you follow a non-traditional podcast episode publishing cadence for your business-focused or brand-based podcast. Event-based Is there an event on your business’ yearly calendar that you or your employees are going to either attend? Or maybe your business is putting on your own event? And even if you aren’t planning on attending, perhaps there's an event that is incredibly popular within your industry, attended by potential customers, existing clients, and even your competitors If that's the case, you can build a series of podcast episodes that are catered to that pending event. You can produce a series of podcast episodes that culminate either on the day of that event or perhaps just before that event … even a great recap of the event once it’s over. It’s that single event that becomes the focus of your podcast. Doing this can cement your business or brand identity as a (if not the) thought-leader for the event and, by way of association, a thought-leader for the topic of the event. Cycle-based Think “seasons”. As in, “the seasons”, like Fall or Spring. Now think about the seasons your business or industry goes through on an annual basis. Can you build a series of podcast episodes that coincide with that business cycle? When are people purchasing equipment? When are they making decisions about business planning? When does the news cycle really ramp up within your industry? What are the natural cycles your industry goes through on a regular basis? Do you have a low season that you can do some demand shaping around? Do you have a high season that you need to take advantage of? Take inspiration from the way you’ve planned your business for the entire year and tailor your podcast episodes -- production and release -- to that. Content-based Even though you are likely not in the business of publishing like a newspaper or a magazine, there may be some things that you are in fact publishing. We talked about making podcast episodes more like white papers on yesterday's episode. If you’re publishing actual white papers periodically, you can make podcast episodes that support those publications. Maybe one of your teams is producing a series of videos. Great! Build podcast episodes around those, maybe with some outtakes or with a “the making of” or “director's cut” type content. When you look, you might find that your business is already producing content that's not in podcast form, but you can make podcast episodes to support that content to help it go even further. There are some tangible benefits to non-traditional podcast publishing that work great for your business. Things like: It makes marketing is so much easier. It's easier to build a marketing campaign around a less-frequent publishing cadence. It's hard to come up with marketing content every single week for a podcast the publishes a new episode every single week. It's fatigue, and it’s felt by you, your marketing team, and even for your listeners. You’ll have time for serious promotion.You can plan out your promotions much better when you break the weekly habit. Promotion of individual elements -- episodes -- seems fresher and more important when it’s not something you have to do because a new episode is dropping on Friday. It allows for easy content repurposing.Let's face it: There's a limit on the number of places where re-sharing a weekly podcast episode makes sense. The same “racing against the clock” problems that fatigues marketers and promoters also fatigues those who are trying to repackage and repurpose your content. As you can see, your business has many more (and even better) options as to when to publish content than conventional podcasting wisdom would have you believe. There's more to podcasting for businesses and for brands than what bubbles to the top of the larger podcasting landscape. I'd love to help you think through the right podcast publishing approach for your business. If the info above helped you, fantastic! But if you need personalized help making it happen, this is what we do at Simpler Media Productions. Get in touch with me at evo@podcastlaunch.pro or visit PodcastLaunch.pro to see a list of all the services we’re currently providing our clients. I'll be back tomorrow with yet another Podcast Pontifications. Cheers!
Can Old Podcasting Dogs Learn New Tricks? [Episode 188]
Podcasting is 15 years old now. And while you still might drive a 15-year-old car and think nothing of it, consider this: teenagers who were in the first wave of podcasters are now in their 30s. Yeah. Even if you don’t find it all that challenging to keep up with the changes in the technology of podcasting, you might find it more difficult to keep up with the changes in attitudes and expectations. Because the world we’re podcasting into has changed A LOT in those 15 years. That’s a big part of why the Advancing Podcasting Party was started. And why we need your help. You should join us at AdvancingPodcasting.xyz -- A text-based and totally-re-written-for-reading version of this episode can be found at:http://podcastpontifications.libsyn.com/can-old-podcasting-dogs-learn-new-tricks Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Turning Happy Accidents Into A Podcast Audience [Episode 193]
For all of podcasting’s greatness, it’s really hard for podcast content to be “stumbled upon”. But if you’re willing to make the investment, you can buck the trend. Here’s how I do it: I invest in Google-friendly content.  I publish where readers are looking for written content. In case you missed my subtleness, I’m not talking about the audio files themselves. In this episode, I make the case where investing in high-quality written content -- content that was entirely based off your audio file -- makes your podcast episodes much more discoverable. By way of example, be sure to read the text-based and totally-re-written-for-reading version of this episode at: http://podcastpontifications.libsyn.com/turning-happy-accidents-into-a-podcast-audience Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Convincing Your Contacts To Listen To Your Podcast [Episode 192]
Turning to your contacts and other communication channels is one of the best ways to grow your podcast’s audience. However, it’s not as easy as that. In this episode, you’ll learn these harsh facts: 75% of the people you actively engage with in various communiction channels don’t have the podcast habit. Less than 10% of the people in your contact list will bother to check out your podcast. But it’s not all doom-and-gloom. The trick is a two-parter: Make your contacts feel special Don’t pollute their chosen channel If you can do those things -- and yes, I will give you specific examples of what I mean -- you can not only increase your odds of turning a contact into a listener. But you’re actively working to make podcasting better. ---- A text-based and totally-re-written-for-reading version of this episode can be found at: http://podcastpontifications.libsyn.com/convincing-your-contacts-to-listen-to-your-podcast Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Getting Your Mind Right About Becoming A Podcasting Professional [Episode 202]
Getting your mindset right and making a commitment to move from hobbyist podcaster to podcasting professional is key, but only after you: understand that turning you into a pro is different than having a pro podcast level-up the skills and abilities you already have surround yourself with and collaborate with people who can get you closer to your goal of going pro. No, none of these are easy. But the mindset is probably the hardest part. So I’ll wrap this four-part miniseries with two messages: There's a very good chance that you will not succeed. Yes, that’s a Bummer. But it’s reality. No matter how much effort and energy you put into becoming a professional in the world of podcasting… it just may not work.  Success might look completely different than what you're thinking about right now. So keep your mind open and increase your luck surface area. There’s never been a better time to make the decision to turn pro. I’m rooting for you!  A text-based and totally-re-written-for-reading version of this episode can be found at: http://podcastpontifications.libsyn.com/getting-your-mind-right-about-becoming-a-podcasting-professional Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Turning Pro In Podcasting: A Reality Check [Episode 199]
There’s more to being a professional podcaster than you probably think, especially if you think only the cream-of-the-crop are worthy of the title of “pro”. My definition is simple: Pro = makes a paycheck. Just like every other form of media (and everything else), paychecks are available to pros at all levels of the game. Spoiler: There are professionals at every level inside of podcasting.  Even if you may not be able to transfer your amateur hobby podcast into a professional podcast, you may be able to leverage the knowledge you have gained running that particular podcast to get a paid gig in professional podcasting. Yes, there’s a possibility you can go pro and get a paycheck with your current efforts on your current show.  But it's not the only possibility.  A text-based and totally-re-written-for-reading version of this episode can be found at: http://podcastpontifications.libsyn.com/turning-pro-in-podcasting-a-reality-check Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
How To Be A Not-So-Pushy Podcast Pusher [Episode 208]
Today the focus in on you as an advocate for podcasting made better, spreading the good news of better podcasts to friends, co-workers, and people you meet in the course of your day. But not in a pushy or self-promotional sort of way. When someone asks you about the podcasts you listen to, they’re really asking you for a recommendation. And if that person isn’t already into podcasting, you really should make a recommendation to hook them for life, rather than trying to just get more listener to your show.  Trouble is: it’s hard to remember “noobie friendly” shows. So I’ve a simple recommendation: use a secondary podcast listening app and subscribe to shows that are IHNIs. Now you’ll never be at a loss when it comes to a solid recommendation. I go into much more details in the episode itself and have also created a totally re-written in-depth article based on the audio of the episode if you’d care to share it with someone:  http://podcastpontifications.libsyn.com/how-to-be-a-not-so-pushy-podcast-pusher Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
What To Expect From Podcast Movement 2019 [Episode 211]
In a couple of hours, I fly out to Orlando Florida to attend Podcast Movement 2019. I was a keynote speaker at the first-ever Podcast Movement back in 2014, so I'm excited to see how the event -- the very large event -- has changed over five years. But I'm not speaking at the event, which is weird. I'm just an attendee. And because I want to maximize my time at the event, I'm making some modifications to this week's episodes of Podcast Pontifications.  Yes, this will be a miniseries once again, but an abbreviated, audio-only version. No video component (not that many people watch the video) and no 1,500-word accompanying blog post (which many people do like to read), and a little less rigor to the self-imposed time-constraint.  Also, the focus and tone will be different. Normally, I draw from my own thoughts and experiences when I create these episodes. But my promise to myself at PM19 is to shut up, get out of smart people's way, and do a lot of listening. My intent is to then take what I've learned -- me, the old dog learning new tricks -- and report back to you on the items I found most compelling. Services, models, and people who also wish to advance podcasting. That's the plan as of right now. But also the plan is to get back to packing. If you are attending PLEASE GET IN TOUCH so we can meet, even if it's only a quick meet-and-greet.  See you in Orlando!  
Podcast Movement 2019 - This Changes Everything [Episode 211 Bonus A]
Podcast Movement 2019 Day One: Yes, I want to meet you for coffee, lunch, breakfast... whatever! Hit me on Twitter or send me an email. Let's get together this Podcast Movement! Today I walked the vendor exhibition hall. I'm blown away not only by the companies attending -- the usual suspects but also some new big players -- but by what the reps from the companies are saying. They have big plans for podcasting. Today I met a dozen new podcasting friends, many of which were not OG pioneers, but with amazing drive and passion for how podcasting fits into their lives, as well as how they're shaping podcasting to fit their needs and better serve their audiences. And really, the show hasn't even begun. There's something in the air that... I can't put my finger on. Yes, it's hunger and excitement. But those are common at any podcasting event. And as much as I love Podcast Movement, I don't necessarily think it's the event itself that's causing the change. I just think it's here and now. There are two things I'm certain of after the first day of Podcast Movement 2019: The next 15 years of podcasting will bear little resemblance to the next 15 years of podcasting. I look forward to bringing you another live report tomorrow. Cheers!
Captioning Your Podcast With A Transcript For Those With Hearing Loss [Episode 213]
If you care nothing about accessibility and take only one thing from this episode, please let it be that shitty transcripts will not help your website’s SEO. Transcripts of podcast episodes are an accessibility feature, not an SEO benefit. Captioning is added to the audio (and video) elements of your digital content so that people can consume those elements with their eyes instead of (or in some cases in addition to) their ears. But do I mean a literal, 100% accurate transcription? Well… that depends. My processes is (or has been since June) to taking this 10-minute audio monologue and turning it into a (in this case) 1,323 word written representation of the topic. Why? Because it reads better than a literal word-for-word transcript, which you can read here.  So that’s fine (I think?) for a short show like this. But longer shows? Not so much, so I’m changing the advice I give to all of my clients. While it’s still important to create a well-crafted “landing page” for each episode, complete with charts, graphs, and other visual components to really make a piece of worthy digital content, that’s not enough. That's not sufficient for servicing the needs of the hearing impaired. In most cases, the audio of your episode and the contents of this new landing page, another digital asset, are vastly different. If that’s the case for you, then you need to include a transcript of the actual audio episode. Yes, that means more work for you. Sorry? Tomorrow I’m going to get into some technologies and tools to help you make your audio content more accessible. But before that, two things real quick: BuyMeACoffee.com/evoterra is running if you want to show your appreciation for this show. You're probably never going to buy the services my firm offers since you're a working podcaster, so buy me a virtual coffee instead. The new Flick group app is growing. People are having conversations with me and themselves, but it's just getting started. If you want to be one of the early members of this new Flick group (it's an app on your phone), come on in! It’s free to join, of course. Speaking of accessibility, here’s where you can find a re-written in-depth article based on the audio of the episode: http://podcastpontifications.libsyn.com/captioning-your-podcast-with-a-transcript-for-those-with-hearing-loss Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Hearing Loss, Accessibility, and Your Podcast [Episode 212]
Why am I pumped about making podcasts accessible for those of us with hearing loss? (Hint: it’s the word “us” in that sentence.) This may come as a shock, but people with hearing loss listen to podcasts. Or rather, we listen to podcast made by conscientious podcast creators who work hard to make sure their content -- all of it -- is accessible to those of us with less-than-perfect hearing. I assume all the dialogue you wrote for your episode is important, right? Too bad I can’t hear some of it, so I’ll never know. You know that noisy world you live in? We do, too. And that noisy world isn’t something you can avoid. Neither can we. So if you’re designing your content for someone sitting down with perfect headphones in an anechoic chamber, you’re limiting your audience. You do want to grow your audience, right? More bad news: making your audio accessible to the hearing impaired isn’t a push-button or after-the-fact solution. Software is advancing fast, but you still need to use proper techniques inside your episodes to make sure people like me can hear all your hard work. Transcripts alone aren’t enough. Nor is making sure to export at -16 LUFS. Yes, you should do both of those things. But you need to do other things too.  Other links mentioned in the episode: BuyMeACoffee.com/evoterra The new Flick group/app you should join Speaking of accessibility, here’s where you can find a re-written in-depth article based on the audio of the episode: http://podcastpontifications.libsyn.com/hearing-loss-accessibility-and-your-podcast Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
Podcasting's Two-and-a-Half-Men Problem [Episode 211 Bonus E]
"What? A Friday and a Saturday show, Evo?" Don't worry. I'm not making a habit out of this. It's just that you people keep going to BuyMeACoffee.com/evoterra and demanding more. So... thanks! With the sounds of the vendors at Podcast Movement 2019 tearing down around us, I sat down with Alban Brooke, Head of Growth at Buzzsprout, in the fancy Buzzsprout recording booth. They had two lovely-looking SM7Bs (my studio mic is back in my studio), and Alban has shared with me his theory on podcasting's "Two-And-A-Half Men" Problem. (Oh, and 2hile it was great fun to do an interview, I don't plan on changing the format of the show!) I'll be back on Monday with a brand new miniseries! 
How To Make Accessible Podcast Audio In 5 Easy Steps [Episode 215]
In this episode I (finally) stop espousing theory and give you the exact audio engineering steps you should follow to make amazing sounding and accessible episodes of your podcast. They are: Clean up the noise Control the dynamic range Tweak the EQ Compress to impress Mix well and export at -16 LUFS How do you do each of those steps is dependent on your DAW, but I do mention some plugins and services I use, like: Hindenburg Journalist Pro iZotope’s Voice De-noise Vocal Rider from Waves My Aeropress coffee maker, oddly enough Also, and somewhat uncharacteristic of me, I enlisted the help of some smart and talented audio engineers to vet out my thinking. So thank you, Marcus DePaula, Tom Kelly, Josh Wade and Chris Curran for keeping me honest. Two things before I go one: BuyMeACoffee/evoterra is where you should go if you enjoyed the tips and guidance in this miniseries. More miniseries is are coming, and you can show your appreciation to me at buying me a virtual coffee. The Flick group app for Podcast Pontifications is growing! People are talking about next week's planned episodes as well as talking about this week's miniseries. We’d love for you to join. It’s free! Enjoy your weekend (because I don't do episodes on Fridays!) and I shall be back on Monday with a brand new miniseries on Podcast Pontifications.  Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode: http://podcastpontifications.libsyn.com/how-to-make-accessible-podcast-audio-in-5-easy-steps Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.
5 Ways To Quickly Grow Your Business Podcast [Episode 14]
Everyone -- even business podcasters -- wants more listeners. But getting them is hard, and marketing for podcasting isn't easy. But I've some idea for you, ranging from easy to more complex. 1) Do guest appearances on bigger shows (with an adjacent audie
Math Is The Enemy Of Podcast Monetization [Episode 2]
Ready to grab the buckets of cash from Squarespace, Blue Apron, Casper, ZipRecruiter and more when you launch your general interest podcast? Bad news: Math is against you. Listen to this episode to find out why. ----- I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
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Podcast Details
Started
Jul 9th, 2018
Latest Episode
Oct 16th, 2019
Release Period
Daily
No. of Episodes
246
Avg. Episode Length
9 minutes
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No
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