APODcalypse: Sub-Audible Keyword Stuffing? [Episode 136]

Released Monday, 18th March 2019
Good episode? Give it some love!
To properly index podcast content, sounds need to be converted to something like text, if only for a robot to parse through and make sense of. It's only a matter of when, not if, unscrupulous black-hat scammers try to rig the game. In this short episode, I'll share one possible scenario that looks a lot like the black-hate SEO game of the late '90s and early '00s. Back then, it was common to display white text on a white background at the bottom of the page. No human would see it (unless they viewed the source of the page), but the at-the-time dumb robots would happily add that text to the visible text on the page. Back then, more instances of the keyword would almost guarantee you a spot on the first page of search results for that phrase. Today, the most used search algorithms for podcasts are even dumber than these early efforts. And that's a fertile breeding ground for bad behavior and shady businesses to do chart manipulation on a whole new scale. Don't fall for it!

Who's On This Episode

We don't know anything about the creators of this episode yet. You can add them yourself so they can be credited for this and other podcasts.
What People Are Saying
This episode hasn't been reviewed yet. You can add a review to show others what you thought.

Mentioned In These Lists

There are no lists that include "APODcalypse: Sub-Audible Keyword Stuffing? [Episode 136]". You can add this episode to a new or existing list.