Say it with me: Downloads and increased listener rate of your podcast are NOT BUSINESS OUTCOME. They are tactical outputs. And while very important to success, THEY ARE NOT BUSINESS GOALS. In this short episode, I implore you to focus on the outcomes for your business that your podcast serves. Very un-sexy things like:
- Increase retention and acquisition rates
- lower operating costs or increase revenues
- measurable cultural change
That's a big shift from tracking downloads and retweets. But if you really are treating your podcast as a part of your business, you have a fiduciary (another unsexy word) responsibility with your business (or yourself, if you are the business) to treat it as such. I'm hopeful this episode helps you make the mindset switch required.