Most successful podcasters don’t make most of their income from their podcast. So why do successful people, from celebs to business leaders, keep investing in their own podcasts? Legitimacy and access.

For every successful podcaster I know who makes most, if not all, of their income directly from their podcast, I know a hundred more successful podcasters who see very little direct income from their podcast.

Yet each and every one of the successful podcasters I know credits their podcast as being instrumental to their ongoing success.

Let's not forget the tangible benefits running a successful podcast brings to your podcast. Tangible benefits that are oftentimes better and more lucrative for you in the long term.

A well-produced podcast is significantly better than a one-sheet at communicating your goals. 

A well-produced podcast can be better than a headshot at conveying your talents. 

A well-produced podcast showcases that thing you do much better than a 6-minute explainer video.

And even though I’m an author, I think that a well-produced podcast is much better than a book at demonstrating your knowledge in a particular area.

One of the biggest powers of a well-produced podcast is the outsized legitimacy it provides. That legitimacy opens up doors to you that other people who do not have an established, respected, and well-produced podcast may find difficult to get through. 

Those tangible benefits are often much more valuable to you and to your total income possibilities than any small ad campaign, affiliate deal, or whatever bundled service offering you were pitched just this week. 

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Boostagram Corner

Thanks to Suzy Buttress for the virtual coffee! Links in the next section.

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Links:

• Getting more than 10K downloads per episode? Talk to Gumball.fm! 

• Suzy Buttress - https://www.instagram.com/suzybee_2

• The Casual Birder podcast - https://casualbirder.com

• Value-for-value for this show - https://podcastpontifications.com/value-4-value

• Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/moving-past-the-full-time-podcast-income-fallacy.

Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.

Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com.

Photo by Marc Najera on Unsplash

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