I have some bad news for you.

• Having a big-name guest on your podcast—if your episodes feature guests—will not make your podcast popular. 
• Starting a Tiktok, Instagram, or even Clubhouse account for your podcast will not make your podcast popular. 
• Follow the formula laid out by a podcasting superstar will not make your show popular. 
• Using the same gear used by big podcasters will not make your show popular. 

I have worse news for you.

• Do you want to know the best way to promote a podcast? There isn't one. 
• Are you looking for the best podcast media hosting company? They don't exist. 
• Looking for the best source for sound effects and music to use in your episodes? Once again, no single source is the best. 

Sometimes, podcasters need to take risks and just do what feels right. So do what feels right to you. Because the unique combination you bring to the table just may pay off.

Please don’t take this as your excuse to do foolish things. I’m a fan of best practices because there are many best practices. It’s not best practice, singular. That’s just silly. Best practices help you navigate trodden ground, showing you exactly where the traps are. They don’t tell you which way to go, but they do clearly say “don’t step here!”

There’s still a lot of unknowns out there in the podcasting world. Embrace it! Use best practices to help you easily avoid making dumb mistakes, but leave plenty of room for you to explore the unknown portions of the landscape. The only way to make a remarkable podcast that is uniquely yours is to, at least sometimes, embrace the unknown and find new ways forward.

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Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better, not just easier.

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Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com....