The first mass-circulated daily newspaper was launched for about $10K in today’s money. 15 years later, those costs had shot up to $2.5m.

Podcasting is a little over 15 years, and our costs haven’t increased 250x. Or have they? For most podcasts, that’s true. But the cost to make a mass-circulated podcast that becomes a household name? That’s different.

15 years ago, podcasting was small potatoes in both show selection and audience size. But soon there will be millions of podcasts listened to by hundreds of millions of Americans. Which means the cost to actually reach them has increased. Big time.

The harsh reality is this: There’s competition at the top. A lot of competition. A lot of expensive competition. So while there’s a chance that a pitfall-free, high-quality podcast in 2021 and beyond can still become a breakout success that achieves mass circulation, the odds of that happening are dwindling. Rapidly.

Today, and certainly tomorrow, a third step is required: promotion. Marketing, advertising, PR… all those “dirty words”. How big are you thinking about your next show? Are you ready for an extensive promotional plan? How are you going to fund that? How much risk are you willing to take if you really do think your podcast should reach everyone? Are you up for that?

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/reality-checking-account-for-your-big-podcasting-dreams

Follow @EvoTerra on Twitter for more podcasting insights as they come.

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And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

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Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where...