I spend a great deal of time talking about the need to make podcasting better, not just easier. But candidly, I'm more than a little concerned that the message received is “don’t do easy things”

So let me be clear: the majority of the work you do as a podcaster should be easy.

Imagine a piece of paper divided into four quadrants. Let the line that goes across the page represent difficulty increasing to the right. Let the line that goes from the top to the bottom of the page represent quality, with higher quality on top

Now think through and add the various tasks you have to do during the course of your job as a podcaster. You’ll see tasks fall into one of four quadrants, which we’ll name as:

• Staples (upper-left) - Always easy to do and always with at least good quality
• Solo (upper-right) - Always somewhat difficult to do with at least good quality
• Aspirational (lower-right) - Always difficult and always below-average quality
• Inexcusable (lower-left) - Always easy and always less-than-acceptable quality

It may seem counterintuitive, but the goal isn’t to move as many tasks as possible into the Solo quadrant, where we find the highest quality, most difficult tasks. I agree with The Toyes that hard work good and hard work fine, but too much hard work can be difficult to stick with. For both sides of the equation.

The quadrant you should (eventually) have most tasks in is the Staples quadrant. Better-than-average to great quality work that doesn’t take a huge amount of effort. Not from you to make. And not from your audience to enjoy. 

You should never be afraid of doing easy things when the quality is high.

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/the-easy-way-to-make-a-great-podcast

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Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

Photo by Ignacio Amenábar on Unsplash

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