Matt Theriault, the king of all things EPIC, joins me in The Lab today. Not only does he have an incredible story (can you say former Hip-Hop producer), but Matt single handedly built his multi-million dollar real estate investing empire from podcasting. Looking for a way to get the word out about his self-published book, Matt stumbled upon podcasting, jumped right in and the rest was history. Here's how he made it happen and why it continues to be a big part of his business.

• How Matt went from $100K a year as a hip hop producer to grocery bagger to millionaire investor
• Why authenticity is the new currency
• Why you need to be listening to your audience
• iTunes is all about _ and within a 24 hour period
• The "wheel of review strategy"
• How naming your show with keywords can 10x lead flow

Quotes from the lab:

"You have to decide if you want to be a celebrity or drive leads to your business." - Matt Theriault

Resources and Mentions:

• Epic Real Estate – Check out all things from the EPIC empire.

• It's Not About Radio, It's About People - When Matt talked about being authentic, I couldn't help but think back to my interview last year with Valerie Geller.

Are you building a podcast for celebrity status or growing your business? What was your biggest takeaway from this interview? Head over to Pod Parrot.com/blog and let us know in the comments.