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Why This 25 Year Advertising Agency Genius is Betting on Podcasting  #26

Why This 25 Year Advertising Agency Genius is Betting on Podcasting #26

Released Thursday, 21st April 2016
Good episode? Give it some love!
Why This 25 Year Advertising Agency Genius is Betting on Podcasting  #26

Why This 25 Year Advertising Agency Genius is Betting on Podcasting #26

Why This 25 Year Advertising Agency Genius is Betting on Podcasting  #26

Why This 25 Year Advertising Agency Genius is Betting on Podcasting #26

Thursday, 21st April 2016
Good episode? Give it some love!
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Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies and is the host of the Build a Better Agency Podcast. I sat down with Drew to get an ad industry veteran's perspective and to better understand why he choose it as a marketing channel for growing his business.

Listen and Learn:

  • Why Drew believes podcasting should be at the top of your sales funnel
  • Leveraging industry publications and email lists to grow your show
  • Drew's secret content repurposing strategy
  • Why you need a podcast power team
  • CPM vs. Selling Your Own Products
  • Podcasting: How much work does it really take?

Resources and Mentions:

Agency Management Institute - Check out the great work Drew is doing for agency owners.

Rev - If you need transcripts for your podcast, Rev comes highly recommended.

Do you currently run an agency? Could a podcast help you stand out from the competition? Share in the comments what you learned from our chat with Drew today in the lab. Pod Parrot.com

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