Podcast Talent Coach

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Let's look back over the past 12 months. What are you working on that isn't quite yet launched? Don't wait for perfect. Ship it. Some of my greatest accomplishments happened when I was pushed along before I felt I was 100% ready. TRY IT It was August 1994. I was working at the big rock radio station in my hometown. The gig was only overnights. But, it was full-time and in the big city. That night, we were having our annual birthday bash for the station. This was a big concert to celebrate the 16th anniversary of the station. This particular concert featured REO Speedwagon, Starship and Cheap Trick. Three bands that were a bit past their prime, but still big staples on album rock radio. At this point, I had been in radio for about 6 years. I have been to plenty of concerts. However, this was our show. And it was at the 8,000-seat arena in town. Starship had just got off the stage. REO was the only band left to play. That's when the program director said, "Let's go. We're going to welcome the crowd and introduce the band." Now, I have never had the desire to be on stage. I've never wanted to be a public speaker. In fact, speaking in front of a crowd made me incredibly nervous like it does with most people. My boss grabs the entire on-air staff, about 12 of us, and we head on stage. The crowd sees us and goes crazy. The morning show takes the mic and says hi. Another roar from the crowd. They thank the rockers for coming out on that particular night to help us celebrate. Another cheer. THE BIG CHEER That's when it happened. The morning guys begin to introduce the entire staff. One by one, they go down the line pointing out the DJ and getting a cheer from the crowd. My show is on the radio right before them. They have kind of taken me under their wing. As they get to me, they give me a little longer intro with some brotherly kind of love and the crowd gives me a cheer a bigger than I expected. That felt good. My butterflies went away. My chest puffed up just a bit. That's when I realized what I had been missing. There is a point where my anxiousness turned into exhilaration. Where I had once feared speaking to a crowd, I learned that it might just be something I would come to love. Sure, the butterflies are still there before I step out. But, it is more like the butterflies you experience right before you get to the top of the rollercoaster hill. You know what is on the other side, but it's still a little scary. Suddenly you're in the middle of it absorbing it all. Taking it all in. You just need to get over the top of the hill. This year, give something a try that you've been avoiding due to fear. You won't know you love it until you try. So few people are willing to push past the top of the hill. You can discover a whole new world if you just push yourself to try something new. JUMP Next, jump. It was April 2013. I was just launching Podcast Talent Coach. The show was still a blog and not yet a podcast. I was writing for New Media Expo. They were using my posts on their website as part of their podcasting section. The whole business was still coming together. The gurus all made it sound so easy. Create all of these multiple streams of income and you'd be rich before you knew it. Unfortunately, I didn't know much about the tech. I was a radio guy. I knew content. Figuring out an RSS feed and a funnel and a shopping cart was all a little beyond my reach. My blog posts contained my e-mail address and an offer for coaching. I didn't yet know what that coaching would look like. I just knew I could help people shape their content and create stronger shows. Then one day I received an e-mail. Ken reached out and told me his wife found my blog. Ken was on the radio and needed help improving his show. He and I agreed to jump on a Skype call and devise a plan. We chatted for about 90 minutes. At the end, we had a plan to help him reach his goals. The next day, I e-mailed Ken an agreement recapping what I would provide and what he would pay. He sent me that first payment as a money order. We started coaching. Was it perfect? Was the funnel optimized? Heck no. I didn't even know what a funnel was at this point. We just made an agreement, he paid me and we got started. Don't wait until it's perfect. Jump. Perfect is a pipe dream. THE SHARKS Finally, get started. Last weekend, I had the pleasure of attending Collaborate. It was an amazing event where I made a ton of great connections. Two weeks before Collaborate, the organizers were recruiting people to participate in Shark Attack. During this part of the event, five people will make their pitch to a group of high level, online marketers with the hopes of getting those marketers to promote them to their list. Shark Attack is an opportunity to really get to the next level and play big time. Now, I was nowhere ready to apply for Shark Attack. My funnel wasn't perfect. The Audience Explosion Blueprint didn't have mounds of data to support the conversion numbers. I hadn't done really big JV launches in the past. Why would these big players ever want to promote me? As I was talking with my coach, we discussed where I was and where I wanted to go. We chatted about the last webinar I did and how it converted. She finally said, "Erik, you're ready. Go for it." I said, "Are you sure?" Then I brought up all of the excuses. My funnel, my data, my history. She assured me that all of that would be fine. It would never be perfect. I just needed to start. At 11pm the night before the deadline, I prepared my pitch and shot the audition video. I hit the submit button and went to bed. Two days later there was a prep call for the event. On this call, the organizers get everybody ready to network and connect. To get the event to run well, they explain everything you need to know to get the most out of the event. During this call, the 5 participants for Shark Attack are announced. THE WINNERS ARE … When they got to the list of five participants, I heard my name called. I would be pitching to the sharks. We had no idea who they would be. We only knew we would have two minutes to make our pitch and get the sharks interested in promoting our programs. There was now less than four days to refine my pitch and figure out how to get these people to promote me. I would be pitching as hundreds of other online marketers watched. The sharks would then have 15 minutes to ask me questions and pick apart my idea. When the day came for Shark Attack, the sharks turned out to be Jeanna Gabellini, Rob Goyette, Debbie Allen, Alex Mandossian, Michelle Schubnel, and Alex Moscow. All very big players in online marketing. Names of the participants were drawn in random order. As the first few went, it was just as you would expect. Questions came quickly. Plans weren't quite refined. Lots of inquiries about the numbers. It was rough. MY TURN Name after name was called. It quickly became obvious that I would be last. After the first four went through the process, it was my turn to make the pitch. I wasn't sure if waiting was more difficult or if going last actually benefitted my by seeing the others go first. The feedback they received helped me refine my pitch just a touch. It was finally time. I made my two minute pitch and asked for the partnership. Immediately, Debbie Allen said, "I'm in." We were off to a good start. Then, Alex Mandossian chimed in. He told me he didn't understand the promise I was making or what my clients would receive. All of a sudden, the sharks were arguing amongst themselves. Michelle thought it was perfectly clear. Jeanna wasn't quite convinced. Moscow really liked the idea. Rob doesn't like podcasting, but thought his audience would be a fit. It all came in a flurry. I answered questions as fast and as best as I could. That fifteen minutes passed quickly. It was exhilarating. It was also a lot of pressure. At the end of it all, four said they were in. The other two said they would be willing to have another conversation. Wow! I went into this unsure of my ability and feeling unprepared. If it hadn't been for my coach pushing me to try it anyway, I would have missed out. I wouldn't have these incredible opportunities sitting in front of me ready to make 2021 an amazing year for me. Sure, it's scary. Sure, you don't feel like you're ready. It will always be scary. It will always feel like it could be better and more ready. If you want to make big things happen in the next year, acknowledge the fear. Then, do it anyway. Take the first step. THE NEXT STEP Are you ready to make 2021 an incredible year? Now is the time to get started. You won't know you love it until you try. Don't wait until it's perfect. Jump. Acknowledge the fear. Then, do it anyway. I have told you about my Audience Explosion Blueprint. You can get an incredible deal right now for Black Friday and Cyber Monday. The two biggest shopping days of the year are coming. If you want to explode your audience over the next year, you can get in now with this deal. Since it is available for a limited time, and since this podcast will be around for a very long time, I have posted the deal on the website. If the deal is still good, you will find it at www.PodcastTalentCoach.com/BlackFriday. Rocky grew his audience by 100% by going through the program. If you want to play big in 2021, get in on this now. Even if you don't have a podcast yet, this will make even more sense for you. Check it out at www.PodcastTalentCoach.com/BlackFriday.   Whatever you do, make 2021 big. Get started. Use these three tips to reach your goals and live your dreams. Let's turn your information into engaging entertainment.
There are three legs to the podcast stool if you are trying to grow your audience. Those are programming, promotion and personality. Personality is critical to keep your listeners coming back episode after episode. Your personality is what makes you magnetic. In order to grow your podcast, you need to retain the current listeners you already have. It will do you no good simply bringing in new listeners if your current listeners are leaving. Your show won't grow. Building a relationship with your audience will keep them coming back. You build that relationship through the stories that you tell and through your personality. This is how your listeners get to know, like and trust you. CO-HOSTS Dave Jackson and I do the Podcast Review Show together. Each episode we invite a podcaster on the show for a critique of the entire business from content to website to revenue opportunities. If you would like to be featured on the show, visit PodcastReviewShow.com. Being part of a two-person show highlights the importance of a defined personality. If there are multiple hosts on the show, you each need to have a lane. Your personalities should compliment each other. If the two co-hosts on a podcast are cut from the same cloth, one isn't necessary. A discussion between two people with the same opinions on everything isn't a very compelling conversation. There are four steps to develop your personality. Most of these tips apply if you are a solo podcaster or only have guests on your show just as much as they apply to shows with multiple hosts. DEFINE EACH ROLE Your first step is to define your role. Describe the persona you want to project on your show. Describe how you want to be perceived by your audience. Most importantly, be yourself. Don't try to be something or someone you are not. List as many of your personality characteristics as you can. If you have a co-host, select your partner carefully. If you are the same, one of you isn’t necessary. You then need to determine what each is expected to bring to the show. Define your duties, so there is no animosity or confusion. PERSONALITY FOUNDATION Once you have an exhaustive list, select three to five that you would like as your foundation. These three to five personality traits should be those that you would like to represent your brand. Many think an over-the-top personality is necessary to get noticed. You don't need to be like Gary Vaynerchuk or Howard Stern or Tony Robbins to be a big personality. There are plenty of other styles. You could be warm like Dr. Phil, funny like Jimmy Fallon or tell-it-like it is like Dave Ramsey. Your personality could be energetic like Russel Brunson or motivate like Brendon Burchard or optimistic like Dan Miller. The fun part is you get to decide. Again, be yourself. BE PRESENT Now that you have decided on your primary traits, focus on these. Make sure they are present in each episode. Let your personality traits come out through the stories that you tell. Start with the point you want to make or the lesson you want to teach. Next, find a story that will highlight that point or lesson. Finally, include a little of your personality in that story. Remember, a little goes a long way. You don't want to be the person that tries to make everything funny. You don't want to be up in the face of your listener with everything. Just add a little here and there as role work. In order for your audience to appreciate your personality, it must be contrasted with other complimentary traits. When you yell at your kids for everything, they eventually stop listening. Players stop paying attention to coaches who scream about everything. On the other hand, if a typically mild mannered coach blows up about a blown play or a parent who is normally nurturing suddenly explodes over bad grades, they are taken seriously. Timing is everything. If you are naturally funny, let it shine when the time is right. Your show doesn't need to be a comedy routine. It simply needs to be funny when the time is right if that is your personality. TAKES TIME Finally, give it time to develop. Do consistent role work episode after episode and let your personality develop. This will not happen overnight. Your listeners don't develop a relationship with you after two episodes. Give it time. Add personality to each episode. Over time, your listeners will get to know who you are and what you are all about. This is where true friendships develop. In order to be sure your personality comes out in each episode, plan your show before you begin. If you are already creating content, it is never too late to start. Start planning today and let it shine.   Let's turn your information into engaging entertainment. For your free strategy session, check out www.PodcastTalentCoach.com/coaching.
On a coaching call the other day, I was asked about my most effective way to grow my audience. You can get more podcast engagement in 5 easy steps. DOUBLE DOWNLOADS Over the last four months, I have been able to use this system to double my downloads and increase my e-mail list by 60%. When I look back at some of the greatest personal and business successes in my life, I have to admit that I didn't achieve the majority of them alone. If you look at your own successes, I'm sure you will come to the same conclusion. My audience doubled and my e-mail grew by doing one thing. I partnered with others. Two minds are better than one. Over the past four months, I have appeared on summits, on podcasts and in giveaways. I have leveraged the audience of others to grow incredibly fast. I have always believed that my ability to develop long-lasting relationships and build mutually beneficial partnerships with others is my secret superpower. Strategic partnerships are the most powerful way to scale any venture. Find people who can help you double your results. Connect and collaborate. COLLABORATE If you want to join an amazing event that will help you follow this path, check out www.podcasttalentcoach.com/Collaborate. At the upcoming, highly anticipated live virtual event COLLABORATE November 13 - 15, you will have opportunities to build these powerful alliances and find your ideal joint venture partners. You will be among hundreds of top leaders and experts that have already signed up to attend. Don't worry … there are plenty of people just getting started as well. If you have been going it alone, or need to scale your results to an even higher level by bringing in more joint venture partners, this event is a must-attend for you. See full details and register at www.podcasttalentcoach.com/Collaborate. This will be my third time attending Collaborate. It happens on Zoom and it is a lot of fun, even if networking makes you uncomfortable. At the beginning of event, you will learn how to refine your collaborating pitch. You learn how to tell others what you do and how to explain what makes a great partner for you. Then over the weekend, you will take part in about 20 small networking circles. These are groups of about 8 people. Everyone gets 2 minutes to explain what they do and how they can partner. If someone sounds like a great partner for you, the two of you agree to exchange info and connect at a later date. The first time I attended, I met 40 people that made sense as partners for me. This is how I've been part of summits, giveaways and podcasts. It was great. At the next event, I decided to be much more selective on my partner selections. I still found 20 people as potential partners. What could 20 partners help you accomplish in the next year? If you had 20 people promoting your podcast and programs to their audience, how could your audience and engagement grow? Here is your chance to make those connections. Visit www.podcasttalentcoach.com/collaborate. ENGAGEMENT Let's talk about the five steps to create engagement with your audience. These steps are going to sound easy. The concepts are easy to understand. You simply need to be diligent and consistent about implementing each. ASK First, ask for engagement. If you want engagement, you must ask. Your audience won't engage with your show unless you ask them to do so. If you want them to e-mail you, ask. If you want them to share the show with others, tell them how. People don't know what you want unless you tell them. Be specific. SHOW AND TELL That bring up the second step. Offer an example. Show them what engagement looks like. Many podcasters say, "Find the details in the show notes." I listened to podcasts for about 3 years before I figured out where I could find the show notes. Don't assume people know how to subscribe to your show. Your listeners may not know where to find your show notes. If you want them to e-mail their questions, show them an example of a great question. EASY The third step is the ease of engagement. Make it easy for your listeners to engage. Nobody wants to jump through 3 hoops to help you. "Visit the website. Click about. Scroll down a third of the page. Look on the right and find the green button. Click that and visit that webform. Fill out the form and click submit. Check your e-mail for the link you'll get. Click that link and submit your question." You lost me at scroll down. If it isn't easy, you won't get action. Easy also means FEWER options. Many people think more options are better. That is false. If I suggest you e-mail me, text me or visit the website to submit your question, you now have to decide which is better for you. This is just more work. More decisions mean your listener needs to evaluate the options, decide which is best for them, and then take action. Too much work. If you have multiple options, rotate them through different episodes. Offer the e-mail this week and the texting next week. LOCATION The fourth step is engagement location. Engage where they are. If you listeners love chatting on Facebook, don't try to get them to comment on your YouTube channel. When your listeners are comfortable e-mailing you, stick with it. Don't waste your time trying to get them to text you if that isn't their preferred method of communication. You need to get out of your comfort zone and go play where your listeners play. If they are in Facebook groups, be seen in Facebook groups. If there is another podcast they love, find ways to partner with that podcast. Be where your listeners are. BENEFIT Finally, include a benefit to engagement. This is the fifth step. A benefit could be a lead magnet or other piece of value they receive for engaging. Maybe everyone who e-mails you receives your checklist or cheat sheet. Benefit could also simply be highlighting them on the show or answering their question. When you answer their question, give them love. Direct people to them. When engagement benefits the listeners, they are more likely to engage. 8 IDEAS If you would like a ton of engagement ideas, I have created a resource for you. It is 75 Ways To Drive Engagement With Your Podcast. You can get it at www.podcasttalentcoach.com/engage. The ideas are separated into half a dozen different categories. Here are 8 of those ideas. Run for office by meeting as many people as possible. People vote for those they have met. Ask great questions. Have listeners submit questions for question of the week. They get attention. Create a crowdsourced episode. Include a link to engage in your e-mail signature. Ask your listeners to share. Create community. Highlight members. Create partnerships to promote each other. Get more on the idea list at www.podcasttalentcoach.com/engage. Come join me at Collaborate. It will be the best 3 days you could spend to make the next year larger and more successful that you can imagine. Get all the details at www.podcasttalentcoach.com/collaborate. I can't wait to see what you accomplish.   Let's turn your information into engaging entertainment.
There is one way to stand out from the crowd in your podcast niche. Most people think the solution to creating unique content is creative or better content. That isn't the case. Your content can be copied. You become unique by the way you present the content. CONTENT IS KING? You've heard it often. Content is king. Well, content isn't king. Content by itself won't gain you an audience. Content isn't king. Great content is king. Unique content is king. Your presentation makes that king one-of-a-kind. I learned this early on in my radio career when my program director told me to stop copying everyone else. On-air radio talent, a.k.a. DJs of disc jockeys, get critiqued on a regular basis by their program directors in meetings called aircheck sessions. In these one-on-one meetings, you listen to your show and your PD gives you suggestions to make it better. Nobody likes to be critiqued. However, if you understand that your best interest is what it is all about, your show gets better. We had just launched a new station playing alternative music of the early 90s. New Order, R.E.M., Depeche Mode, Natalie Merchant and 10,000 Maniacs, and so many others. It was a great time. I had moved across the hall from our active rock station. At that station we were playing Metallica, Pearl Jam, AC/DC, Motley Crue and the rock tunes of the time. Even though I had made the move to the alternative station, my style and delivery was still influenced by the DJs on the rock station. I was using the lingo, cadence and content that I had been using over there. It was natural to me, but didn't fit the style of the station. As we were listening to my show in that aircheck session, my program director pointed it out. She said, "That line is really a rock thing. Why don't you leave it to them and do something unique? Be yourself." That is when I took the first step in really developing my own style. Everything I was doing to this point was simply a derivative of someone else. I was a cliché, a poor knock off. Why would anyone listen to me when they could get the real thing by listening to the original? From there, I took my content and made it original. It was on the road to becoming great. Over the years, my style and content developed. I became myself. That is when my show finally became #1. My content was original and fresh. Nobody else could copy it, because it was my authentic self. GREAT CONTENT Before you can get to your unique self and unique content, you need to have great content. People need to care first. If your content isn't great, nothing else matters. The production of your podcast could be the best available. You could have all the bells and whistles available in your studio. The marketing of your podcast could incredibly creative and unique. However, if the content isn't great, no one will care. Once you have your great content, don't simply go through the motions creating your podcast. Find a unique angle. Your take on the subject should be interesting, personal and full of stories. Make your content stand out using creativity and personal revelation. It is just like this example. I could tell you to create unique content by being yourself. But 20 other podcast coaches could do that as well. How many can tell you they have learned this example through 30 years of radio experience and by actually learning it first hand while transitioning from one radio station to another? I have had the #1 radio show in the market for 20 years. In fact, more people listen to my show than any other show on the radio in the state. And I'm not even on in the mornings during the time when most people listen to the radio. I'm on a 10-year run. Be you and win. Content won't attract an audience unless it is great content. When your content is great, you become king. But you won't remain king unless that great content is unique content. Make it happen by being yourself. There are five key areas of focus when creating great and unique content. 1. REPEATING YOURSELF That's right, of course, like I said, obviously. If you find yourself saying "obviously" or "of course", you are making one of two errors. The first error is repeating yourself. If you are saying "obviously" because you feel everyone already knows the information, you are wasting your breath. There is no need to say it. Everybody knows it. I may say, "The sun comes up in the East, of course." Everyone listening to me knows the sun comes up in the East. There was no reason for me to point out the origin of the morning sun. "Of course" gets thrown in, so it didn't look like I was trying to teach you about the sunrise. I didn't want you to think I just learned that. "Of course" plays it off. Instead, just say, "Because the sun comes up in the East, ..." or something similar. Acknowledge it without the qualifier. The second error is lack of confidence. You may want to sound knowledgeable to those who know the information. Yet, you know there is a segment of the audience that does not know the details. In this case, you're just wasting words. I may say, "The band will be at the arena Saturday night, of course." Some may be aware of this performance. Yet, there may be listeners in the audience who haven't heard the news. It makes sense to add the information. The idea is to sound knowledgeable and credible to those that already know, while providing the information to those unaware. You simply need to restructure you sentence and eliminate the cliché. "When the band is at the arena Saturday night, parking will be at a premium." This sentence provides new information to both segments. I include the "arena Saturday night" portion for the new listeners while giving those already aware of the concert new parking information. Both receive a benefit. When you include "that's right" or "like I said", you are repeating yourself. Your listener heard you the first time. Most people use these cliches to fill time while they think of the next thing to say. Avoid going in circles. Your listener will quickly become uninterested. Your show loses momentum. Know where you're going and keep moving forward. 2. ELIMINATE CLICHES I hear so many cliches in podcasts today. Actually, they are all over business in general. The definition of a cliché is "a phrase or opinion that is overused and betrays a lack of original thought. It is a very predictable or unoriginal thing or person." We had a leader of our radio division who would use one particular cliché on every conference call we had. Every month, we would have a conference call to keep each station in sync. It would be run by our division leader. The call would then feature 4 or 5 other speakers covering various topics. The call would last about 30 minutes. After every speaker would finish their report, our division leader would say, "Really good stuff." When he would talk about new resources that were available to us, he would wrap it up with "really good stuff". When he talked about new music coming out, he would call it "really good stuff". What started out as a compliment became a hollow nod that carried no weight. It was overused and lacked original thought. It was predictable. He got so predictable, as the speaker would wrap up, we would say to ourselves, "that was really good stuff" right before our leader would chime in with the same line. It kept us entertained on the call, but added nothing to the conversation. What cliches are you using? There are so many. Many times you don't realize it is a cliché until you start listening to your own show, or a coach points it out. This is a big reason you should be listening to your show in real time like a real listener. Pick a show that is a few weeks old and review it. The one cliché that sounds most out of place to me on a podcast is, "To be honest with you". When somebody says "to be honest with you", I immediately think, "were you lying to me before?" What message are you trying to convey when you say, "to be honest with you"? I assume you are simply trying to add emphasis to what you are saying. In reality, the cliché has lost its power. It means nothing. Cliché. There are many others. We are thinking out of the box. We are pushing the envelope. We are taking it to the next level. Erik here to remind you something or another. You know what I mean? You know what I'm saying. Tons of clichés. Take an older episode of your show and really listen to it. Find the clichés and eliminate them. Be original and create unique content. 3. AVOID ROUGH TRANSITIONS And now it's time for … This phrase seems harmless. It looks like a logical transition from one segment to another during your podcast. Unfortunately, this phrase gives your listener permission to leave the show. When you use "and now it's time for..." or some similar phrase, it tells the listener that one segment is over and we are moving on to something else. This phrase also signals a natural break in the show and the perfect time to exit. The transition is a lot like a commercial break in a television show. It is time to grab the remote to see what else is available. Famous American showman P. T. Barnum noticed that people were lingering too long at his exhibits. If he could get them through the exhibit faster, he could get more paying customers through in a day. Barnum posted signs around the exhibit indicating "This Way to the Egress". Unaware that "Egress" simply meant "Exit", people followed the signs to what they assumed was a fascinating exhibit only to end up outside. He got people to leave sooner. Take down the "egress" sign. If you truly want to hold your listener from one segment to the next, don't send up the signal. Simply move to the next segment. The phrase "now it's time for ..." is also unnatural. Imagine you are at a cocktail party. You are discussing the baseball game that you saw over the weekend. After that topic runs its course, do you say, "Now it's time to talk about my new car"? I doubt it. You probably just roll right into, "Hey, I bought a new car last week." It is a natural transition. Your friend doesn't think, "Hmm, that was a pretty rough transition." They have moved on right along with you. As you wrap up one segment, move right to the next. You might end the first segment with, "If you take those steps, things should be back to normal." Roll into the next with, "Jackie has a question about teamwork," and play the call. The next segment just starts. You've hooked them on the next segment without opening the door to leave. Don't flash the exit sign. Eliminate "and now it's time for" to hold your listener for the entire podcast. 4. BE ORIGINAL WITH UNIQUE CONTENT Hello Everybody in Radioland! Are we on 1930s radio? To be engaging and unique, you need to be human. You need to be yourself. As you record your podcast, use your natural voice and your own words. Individuals who are new to broadcasting tend to want to sound like their broadcasting idols. They try to imitate those they have heard on the radio with their voice and clichés. Unfortunately, new broadcasters tend to sound as if they are using scripted drivel done in some character voice that is forced and unnatural. You don’t need to sound like Gary Vaynerchuk, Wolfman Jack, Howard Cosell, Don LaFontaine or Howard Stern. In fact, you shouldn’t sound like those guys. They are who they are. You should be who you are. If you are naturally over-the-top, then be over-the-top. If you are not, don’t fake it. You’ll sound like an amateur and a fake. Be natural. Talk with a little energy, but always deliver it as you naturally speak. The days of "the voice for radio" are gone. You don’t need a big voice to be on the radio. You surely don’t need a big voice to create a podcast. Your voice becomes unique by what you say, not how you sound saying it. Be yourself. Use your own voice instead of trying to impersonate someone else. Use your natural voice and your own words. 5. USE STORIES Finally, use stories to create unique content. Nobody can copy your experiences and stories. Through your stories, your listeners get to know you, like you and trust you. Through the details you include in your stories all your listeners to get to know what you value and believe. They understand your personality. Make your stories rich with detail. Create images in the theater of the mind of your listeners. Focus on these five areas to create great content. Avoid repeating yourself. Eliminate the cliches. Create smooth transitions in your content. Above all else, be original and tell great stories. These five areas will help you create unique on every episode. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.
(We discussed an amazing event called Collaborate at the beginning of this episode. Get details HERE.) Your voice is your power. It is your tool. Without your voice, you have no podcast. My college professor reached out to me this week. He asked if I would give a presentation to his new podcast class about developing and protecting the voice when creating a podcast. ILLNESS HAPPENS Throughout the year, it is inevitable that you will get sick. Maybe it is just a scratchy voice. Maybe you lose your voice altogether. When illness hits, what do you do about your show? I typically get sick every Spring and Fall. Allergies in my part of the country run rampant. We get extreme weather changes. It can get up above 100 degrees Fahrenheit in the Summer and below zero in the Winter. Spring and Fall are yo-yos. Two weeks ago it was 84. This morning it was 24 as I was taking my son to the hockey rink. The combination of crazy temps and the leaves falling from the trees spikes allergies. When I get sick, it makes it difficult to record my show. My throat is sore and raw. There is usually a bad cough. The frog sound coming from my voice box is not anything I can use to record a podcast. Luckily I am prepared. When I record my show, I typically record two or three episodes at a time. They are also prepared a week or two in advance. In addition to working ahead, I always have an evergreen episode ready to go. This is in case of emergencies where I need an episode at the last minute. THREE THINGS There are three things you can do to prepare for disaster. First, work a week ahead. When you are working on the podcast for the following week, you have some flexibility. If something happens where you can't record for any reason, you already have the show ready for this week. Second, create an evergreen episode. This is an episode with content that never becomes outdated. This is your "just in case" episode. You simply set it aside in case you need it. Finally, you can record an evergreen "donut". This is an open and close that allows you to put repurposed content in the middle. It is like you are putting it in the middle of the donut. Michael Hyatt, creator of Platform University and other great programs, did this a few years ago. He went on a month-long sabbatical. In order to continue to publish episodes, he recorded a brief open and close to highlight previous popular episodes. To do this, you would record an open just like your regular show open. However, instead of introducing new content, you say something like, "This week we will be revisiting the one episode of my show that has been downloaded more than any other episode." You could also create a show of highlights or "best of" questions. This could be any content you can gather from previous episodes. Your close would be very similar. "I hope you've enjoyed this 'best of' episode. I will be back next week with an entirely new episode." This closes the donut. Now, if you ever get sick, you have an option to continue to deliver content every week. Consistency is crucial to creating relationships. Plan ahead. So, how do you stay healthy? How do you get well if you get sick? What ounce of prevention can you use to protect your most valuable asset? Here are a few tips. CARE Take care of your voice. Wear a hat & avoid the head cold Speak from the diaphragm when recording Avoid excessive clearing of the throat Warm up properly by slowly expanding your range Use a nasal rinse DRINK When recording, stay hydrated. Drink room temp water to avoid constriction from cold beverages Avoid caffeine, because it also constricts Avoid soda & syrup drinks to prevent the crud building up in your throat GET WELL If your voice gets strained, here are a few things to try. Gargle with warm salt water Use a humidifier to keep your membranes hydrated Drink warm decaf tea with honey Drink warm, diluted cocoa Use a nasal rinse Drink plenty of water Experiment to find what works Your voice is your most valuable asset. Do all you can to protect it. Stay healthy. If you get sick, try these seven tips to get well. Above all, don't risk it. Plan ahead. Illness is inevitable. Have a show in the can or a plan to create some evergreen content should you get sick. Get ahead of the game. Above all, do your best to protect your podcast voice and stay healthy.   You can also find tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.
Whether you are looking to grow your audience or build a business around your podcast, there are few things as powerful as podcast partners. Partners create a win-win situation where both sides benefit. You simply need to walk into the relationship seeking to help the other side win. Find the right people and you will be reaching your goals faster than ever. COLLABORATE I'm excited to once again be part of the legendary, virtual, live event called COLLABORATE. It is happening once again! Get the full details and register at www.PodcastTalentCoach.com/collaborate. You're going to love this event. It is a cutting-edge, results-oriented experience. It was created by the amazing team at JV Insider Circle (JVIC), who also brought you the annual JV Experience (JVX) Summit, which is the world's #1 joint venture summit. In order to design the ultimate event, the JVIC team analyzed mountains of feedback and gigabytes of successful collaborative partnerships generated among attendees from their many past events, both live and virtual. The result is COLLABORATE. It is an event with everything the revered JVX Summit has to offer, but supercharged! See full event details, read the many testimonials and register at www.PodcastTalentCoach.com/collaborate. 3-DAY EVENT During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners. You will have the opportunity to join the many Networking Circles and meet industry leaders & influencers from around the world. These are 20 minute breakout session with about 8 experts where you introduce yourself and see if you are a good fit. If networking events make you uncomfortable, there is no worry. Iman Aghay will teach you exactly how to introduce yourself and how to describe what would make a good partner for you. Your pitch is 2 minutes and you refine it in each circle of 8 people. There is no pressure. You don't need to awkwardly walk up to anyone to strike up a conversation. It is all right there is a small Zoom meeting. I met about 120 people at my first Collaborate. Of those, 40 were potential partners who fit what I do. At the last one, I was much more particular with whom I wanted to partner. I still found 20. As you can tell, I am a huge fan of this event. That is why I have attended multiple times and became an affiliate. It did amazing things for my growth. How powerful would that be for you? During the event, you will get feedback and hone your pitches in front of small groups and live coaches. This will help you ensure your message is on target. You will learn valuable knowledge and proven practical tools from guest speakers during the event. This is just a small part of the 3 days. You spend most of the time networking with others in a way that is step-by-step for you. Get one-on-one coaching help to find more collaborating partners to promote your podcast, products & programs. You get 2 coaching sessions to ensure your partner pitch is fine-tuned. GET IN NOW You get it all for $47. Where else can you get this kind of powerful event where you can meet so many potential partners? Don't miss this epic supercharged event! Get registered at www.PodcastTalentCoach.com/Collaborate. Let's talk about what collaboration can do for you. PODCAST PARTNERS POWER We already talked about how you can help each other. Find new potential partners and ask, "How can I support you?" Ask often enough and you will create some incredible relationships. Create a calendar to properly promote each of you partners. Before you begin filling your calendar with partners, lay in your own promotions. Know exactly when you want to attract clients or launch your courses. Block out that time on the calendar. Then, fill it with partners. There four big ways podcast partners can help you reach your goals. PODCAST PARTNERS PROMOTE Interview swaps Promo swaps Newsletter swaps Facebook Live swaps Social shares PROMOTE PRODUCT, SERVICE, COURSE Launch Mentions Highlights Bonus offer CONTRIBUTOR Course contributor Episode contributor Email content COLLABORATION Connections Ideas Inspiration FIND PODCAST PARTNERS Come join me at COLLABORATE. You're going to love this event. It is truly a results-oriented experience. If you want to supercharge your relationships and find podcast partners, this will be the best $47 you spend all year. During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners. Get the details at www.PodcastTalentCoach.com/collaborate. I'll see you there.   Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.
Do you have a funnel framework built around your podcast? Your show provides you a huge opportunity to make a powerful connection with your audience. But, the whole process of a funnel can be confusing. As we go through this, I want to give you a free resource. For a limited time, you can get a free account for life to GrooveFunnels. This includes GroovePages, which is a powerful funnel builder. You also get full access to GrooveSell and GrooveAffiliate. All 3 are free for life if you sign up now. For your free GrooveFunnels account, visit www.PodcastTalentCoach.com/funnel. For the upgrade to a platinum account for life for a one-time price, visit www.PodcastTalentCoach.com/funnelupgrade. Let's get rid of some of the confusion around funnels. WHAT IS A FUNNEL A purchase funnel is best viewed as a customer's journey with you. First, they become familiar with you. The listeners then decide if they like you and trust you. Then, they might decide to buy something from you. Finally, they decide to go all in with your high end product. In 1898, Elias St. Elmo Lewis created a model highlighting the stages of a customer's relationship with a business. This model can be used with your podcast as well. St. Elmo Lewis called it the "AIDA" model. It describes 4 stages every prospect encounters as they take the journey. "AIDA" stands for: Awareness Interest Desire Action At the Awareness stage, prospects become aware that they have a problem and that a solution exists. The prospect then becomes interested in a few products or services as the potential solution for them. The next step is desire. This is where the prospect evaluates a particular solution. Finally, they take action and decide whether or not to buy. A conversion funnel is similar to a purchase funnel. Conversion funnel is the term used to describe the course a consumer follows online. Both of these are described as a funnel, because fewer and fewer people make it to each stage. For instance, at the desire stage a portion of the prospects will decide your solution isn't right for them. Therefore, fewer people move to the next step of the funnel. YOUR PODCAST So, how can you build a funnel with your podcast? First, you need to get in front of new potential listeners as we've been discussing the past few weeks. This is phase 1 of Awareness. This is how people get to know you exist. Next, your podcast demonstrates what you know and what you're all about. This is phase 2 for you. This is where people decide if you are right for them. Phase 3 is desire. You create desire by offering them additional help. Show them what you do and then how they can get more of this. In phase 3 you would offer them a free resource in exchange for their name and e-mail address. This could be a report, checklist, or some other piece of value. You talk about it on your show and encourage them to take the next step in the funnel. This free resource is typically referred to as a lead magnet. It is designed to attract leads for you. If you want a list of 21 lead magnet ideas, get it at www.PodcastTalentCoach.com/21lead. No e-mail address required. Just head over and download it for free. To complete step 3, you need a landing page builder and a way to deliver your free resource. This is what resources like ClickFunnels, LeadPages and GroovePages will do for you. ClickFunnels and LeadPages will cost you a monthly fee. Or, you can get GroovePages free for life at www.PodcastTalentCoach.com/funnel. GroovePages is a full page and funnel builder. This will allow you to build brand websites with full navigation. With GroovePages, you can sell your products with 1-click upsells. You even get custom domains, free bandwidth and hosting. It comes with free upsells, downsells and order bumps to help boost your sales. BUILD THE RELATIONSHIP You now have their e-mail address and a way to communicate with them on a regular basis. You can continue to build the relationship using the great content on your podcast and the value you provide in your e-mail. If they love what you've given them for free, they may take that next step with Action. That is phase 4. This is where they buy what you're selling. This could be your e-book, course, product, service or something else. This is where resources like SamCart, Shopify and GrooveSell come into play. Again, you can pay a monthly fee for SamCart or Shopify. Or, you can get GrooveSell for free for life at www.PodcastTalentCoach.com/funnel. GrooveSell is a complete and robust shopping cart and affiliate program. It is content delivery made easy. You also get great analytics and data. GrooveAffiliate gives you a complete affiliate system. This allows you to connect with others where you help each other sell the other's stuff for an affiliate commission. Even if you don't have anything to sell, you can sell affiliate products and make money. There is GrooveAffiliate Marketplace to help you find and sell products from other experts and make money. Just like I do here with this GrooveFunnels affiliate link. If people buy from GrooveFunnels, I make an affiliate commission. These tools are free for a limited time. Eventually, it will be $99 per month. If you get in now, you get free lifetime accounts to GroovePages, GrooveSell and GrooveAffiliate. No credit card required ever. This is how you use your podcast to move your prospects through your funnel. Now, you can add additional layers. But get these pieces to get started for free. GROOVEFUNNELS This GrooveFunnels opportunity allows you to get a free account for life. GroovePages is an incredibly powerful funnel builder. You also get full access to GrooveSell and GrooveAffiliate. It is free for life. For free GrooveFunnels, visit www.PodcastTalentCoach.com/funnel. Now, if you would like to upgrade, you can get lifetime access to the entire GrooveFunnels suite. This is an amazing opportunity. It includes GrooveMail, GrooveMember, GrooveVideo, GrooveKart, GrooveWebinar, GrooveCalendar and so much more. You can get the upgrade for a one-time payment and never pay a monthly fee. It is just rolling out with a big launch. Buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Visit www.PodcastTalentCoach.com/funnelupgrade. GrooveMail is a powerful, automated, behavioral-based email marketing system based on tagging. This allows you to send e-mail to all of those fans who gave you their e-mail address for your great resource. This is similar to ActiveCampaign or Aweber without the monthly fees. You can build a membership site with GrooveMember. This would be like Kajabi. Except you aren't paying the monthly fee when you buy GrooveFunnels outright. Vimeo is a great tool to host videos for your marketing and courses. You can also do that with GrooveVideo. It is powerful video marketing built right into the platform. Are you paying monthly for Zoom or GoToWebinar? You can save that fee. GrooveWebinar is a live webinar platform built right into GrooveFunnels. EverWebinar allows you to create evergreen webinars. It too comes with a monthly fee. You can save that money by using GrooveEvergreen. It is an automated webinar system and it is included. OTHER FEATURES How do you schedule your meetings? If you are like me, you've probably been using something like Calendly. Well, GrooveCalendar is part of GrooveFunnels. It is a powerful scheduling system built right in. There is also GrooveStream. Similar to StreamYard, it will allow you to live stream. You get help desk software with GrooveDesk, a survey feature with GrooveSurvey and a social proof widget with GrooveProof. Now understand, they are still building out some of these features. Still putting the finishing touches on them. A few are still in beta. But they are all coming. You can buy it now before it converts to a monthly payment. Get lifetime access to all of these tools to build your business. Visit www.PodcastTalentCoach.com/funnelupgrade. If you added up all of the monthly payments you would be making for all of these third party applications, you would be spending over $17,000 per year. Or, you can buy GrooveFunnels for one flat price that is a fraction of that. It is a seriously great deal. Visit www.PodcastTalentCoach.com/funnelupgrade. I would give you the price, but it keeps going up the closer they get to a full launch. Eventually, it will be a monthly fee just like the rest. However, if you get in now you can get lifetime access for one price and never pay again. Don't snooze and let this slip by you. If you are serious about building a business around your podcast, Visit www.PodcastTalentCoach.com/funnelupgrade. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.
You get held back when you don't know what you don't know. There are 7 pitfalls that you need to avoid if you hope to make money with your podcast. If you are struggling to figure out how to make money with your podcast, be sure you have solved these issues. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your show properly, your podcast can be an amazing tool to drive your business and generate revenue. FREE TRAINING TO MAKE MONEY I want to invite you to a training on Tuesday where I will teach you 7 different ways you can easily attract your ideal clients using a podcast. Register for free at www.PodcastTalentCoach.com/growth. Using what I learned attaining my MBA, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Those proven ideas have now been distilled into these 7 concepts that I will teach you. You can learn them all on Tuesday. I will offer a replay as well, but only if you preregister. Get in now at www.PodcastTalentCoach.com/growth. Do you want to grow your audience, increase your downloads and add subscribers to your podcast? Would you like to leverage your audience and authority in your niche to monetize your show? Do you want to grow your audience in just a few minutes a day using time-saving tips to consistently produce and promote your content? You can get all of that and more on Tuesday. It is a 60-minute training with a replay available. If it is time to let go of the trial and error, come get the step-by-step formula. MORE THAN ONE WAY Many people believe sponsorships and advertising are the only ways to make money with a podcast. Untrue. In fact, you shouldn't clutter up your show with ads. Instead, use your podcast as a powerful marketing tool for your business. Today, I am going to teach you how to do just that. Podcasting is huge. You have incredible power in front of you. Let me show you some numbers. There are nearly 1 million podcasts today. On the other hand, there are 600 Million blogs and 1.3 billion YouTube videos. Where do you want to compete? Podcast search engine Listen Notes reports there were 246,782 podcast debuts last year alone. Today, more than 90 million people in the U.S.— approximately 32% of the U.S. population over the age of 12 — have listened to a podcast in the past month according to Edison Research. According to The Nielsen Company, the total podcast audience is growing at a compound average growth rate of 20%. And that could mean the overall audience for the medium could double within the next five years. Now is the time to stake your claim in your niche. Get noticed and build your audience. Let's talk about why many podcasts don't make money. There are a few reasons podcasts don't make money or attract clients. WHAT ARE YOU SELLING? The first issue is you don't have anything to sell. When podcasters contact me for coaching, our first step is a podcast strategy session. During that call, we define goals and the strategy to achieve those goals. Though the questions vary, one seems to consistently come up. "How can I make money with my podcast?" I ask, "What are you selling?" Can your listeners currently give you money for anything? As coaches and content creators, you probably have something to sell. You just need more people to buy it. ARE YOU ASKING? The second problem is you are not asking for the sale. Podcasters say, "Yeah, Erik. I have a course for sale. Nobody is buying it." Have you told anyone about it? One of my buddies has a great course available. I had known him for six months before I knew anything about it. Once you build your rapport through your podcast, the "yes" should become a formality if you actually ask for the sale and help your listener succeed. THE PAIN Next, podcasts don't make money because you haven't uncovered the true pain It is much easier to "not sell" when you are solving a pain rather than offering a benefit. There is a saying that "more people buy aspirin than vitamins." People are more willing to pay to get out of pain than experience a pleasure. When you are solving that pain, you need to ensure you have uncovered the true pain. On your podcast, you could be answering questions from you listeners. You will see some commonalities develop that uncover the true pain of your audience. It is like market research right on your show. MORE REASONS There are 3 more reasons podcasts don't make money. I'll be covering those in the free training on Tuesday. I will also give you 7 ways to make money with your podcast. Sign up for free at www.PodcastTalentCoach.com/growth. Would you like to have a clear, step-by-step blueprint to grow your audience? You will learn how to get that when you join us on Tuesday. You can build a plan to grow your audience that you can consistently implement in as little as 15 minutes a day. Podcasting is only getting bigger. Now is the time to lay the foundation to be known as an influencer and respected authority in your niche. When you build you show the right way, you can consistently attract listeners who become raving fans, share your podcast, and purchase your programs. Learn how on Tuesday. Sign up for free at www.PodcastTalentCoach.com/growth. I can't wait to see you there. Do you need help with your podcast? Check out www.PodcastTalentCoach.com/coaching. Let's see what we can do. Let's turn your information into engaging entertainment.
Would you like to make money using your podcast? Today, I am going to take you through an actual coaching session where we develop revenue ideas for a non-traditional podcast. HOW TO MAKE MONEY Most people think there are two ways to make money with your podcast. You could sell ads and sponsorships if you have a huge audience. Or, you need to be a coach or expert in order to sell your courses and services. If you can be a little creative with your brainstorming, you can find many unique ways to make money with any podcast. FLORIDA FOCUS Brandon Marsters is the co-host of Florida Focus: A College Football Podcast. Find it at FloridaFocusPodcast.com. Brandon and his podcast partner would like to make a little money with their show. Enough money to cover the costs of the show would even be good. The show is currently making just a few dollars a month from Patreon. When I say "a few", I mean about $12. Not quite enough to cover the expenses. The show is into its third season with almost 90 episodes published. The podcast is all about college football in Florida. On this episode, Brandon and I create a variety of ways to leverage his podcast to make money. There are a variety of unique ways to make money with your show. You simply need to be creative. These are just a few. If you would like a free podcast strategy session like this one with Brandon, visit www.PodcastTalentCoach.com/coaching. I would be happy to talk with you and see how I can help. THE PLAN That's how it works. You simply need to be creative. Based on what Brandon told me, it sounds like we could make money with his podcast by giving fans something they can't get anywhere else. He first needs to build his audience by creating listener interaction on the show. Next, he can build his e-mail list in order to begin conversations with his audience. The list could be built using the free stuff he is giving to the Patreon members. GIVE THEM WHAT THEY WANT Once Brandon is engaged in conversation with his fans via e-mail, he just needs to find ways to give them what they want. Florida fans want experiences like meeting old players/coaches or tailgate parties. He could put on some events and charge money to get in the door. Fans also want access. Brandon could get access to the news conferences by making connections with local media to use their content. He could then create a membership site to curate the info for fans. Then the last thing – connect with people on social media. Direct message people to get them on the show. Let's not make them jump thru hoops. If we do those things, we can create unique opportunities for his fans and allow the show to make money without having a course or coaching program to sell. You need to find things that are in your wheelhouse. If you enjoy live events, create a live event. If not, find something else. If you enjoy writing, create a paid subscription. Memberships, curated content and experiences are a few other ways to make money. Then, use your podcast to promote it. FREE TRAINING Making money with your show all begins with building an audience. I will show you how to do it. Visit www.PodcastTalentCoach.com/growth. Thanks for being here. See you again next week.   Do you need help with your podcast? Get a free podcast strategy session at www.PodcastTalentCoach.com/coaching. Let's turn your information into engaging entertainment.
Do you conduct interviews on your podcast? When you spend most of your show interviewing others, it will sometimes become difficult to find time to promote your goods or services and demonstrate your authority. Let me show you how to use interviews to build your authority. Your entire show doesn't need to focus on your guest just because you conduct interviews. Carve out a little time for yourself. EXPLODE YOUR AUDIENCE Before we dive into reconstructing your interview episodes, let me give you some free training. If you would like to learn how to grow your audience and leverage your podcast, join me for a free training. It is called "How To Explode Your Podcast Audience In 6 Weeks Or Less". It will be a live, hour-long training on Oct. 6 at 12 Noon CT. You can register for this free training at www.PodcastTalentCoach.com/growth. Do you want to grow your audience, increase your downloads and add subscribers to your podcast? Would you like to become a respected authority in your niche and leverage that authority to help you monetize your show? Do you want to learn time-saving tips to consistently produce your podcast, find interesting guests, promote your episodes, record the podcast and edit your content? In this free training, you will discover how to create a simple plan that you can consistently follow in just a few minutes a day to grow your podcast and build your authority. You can register for this free training at www.PodcastTalentCoach.com/growth. PODCAST STRUCTURE Let's talk about the structure of your interview episodes. If you want to conduct a great interview, use the episode to demonstrate your authority and get people to take action, you need to follow 4 steps. First, begin with the end in mind. What do you want your listeners to do when this episode is done? Take my podcast for example. Let's say I am interviewing a joint venture partner who has a webinar coming up that helps middle-age people transition into a career as a solopreneur. I want listeners to register for that webinar. We have a goal for the episode. Second, we need to structure the interview. I need to ask my guest questions that will get him to tell stories that get my listeners excited about his webinar. These could include stories about how he got started, what he would do differently if he started over and the best next step for my audience. When you know the goal of the interview, it become a lot easier to structure your questions and know exactly what to ask. After the interview, I then find some part of the interview that I could teach even more. STRUCTURE EXAMPLE Let's say during the interview, he talks about the benefits of being a solopreneur rather than an entrepreneur with employees. What could I teach around that? If podcasters want to make money with their show, they need to turn listeners into clients. Then they can decide to become a solopreneur. In my podcast, I could teach ways to attract your ideal clients using a podcast. The fourth and final step is to assemble it in an order that makes sense. First would be my recorded show open. This tells my listeners what the podcast is all about, who I am and who I help. Next, I would add the episode intro. This tells listeners what this particular episode is all about and how they will be transformed by the end. As I get into the content, I would teach my content. I will show listeners how they can attract their ideal clients using their podcast. In order to attract clients, you first need to be an entrepreneur. Just our luck. I have our guest on the show today to show you how and why to become a solopreneur. We then get into the interview. Our conversation shows listeners the benefits of becoming an entrepreneur. Listeners learn why it is even better to be a solopreneur with no employees. Finally at the end of the interview, we give our listeners a way and incentive to sign up for the webinar to learn more. Now through the episode we have demonstrated our authority and expertise. We have conducted a great interview to allow our listeners to get to know, like and trust our guest. And, we have given our listeners a way to get even more help if they choose. Everybody wins. NERVES As you conduct interviews, it is natural to be a little nervous. We are putting ourselves out there usually to a person we don't know very well. How can you curb your anxiety before you jump into your interview? First, understand that interview butterflies are natural. Find some comfort in knowing that most every interviewer feels some nervousness the minutes before the talk begins. It is very similar to public speakers. You're not the only one. FOUR STEPS There are four things you can do to get over the jitters. These should help you a bit to calm the nerves before the interview. Prepare Make sure you have your interview plan ready. Be knowledgable about your guest. Have at your fingertips any details that you will need. Create a map and know where you are going. Ensure you know what you hope to achieve with this particular interview. Preinterview – Explain the process Before the interview, have a quick chat with your guest. Let them know exactly how the interview will run and what they can expect. This will not only put you at ease, it will make your guest more comfortable and open. Understand you are helping them Your guest is on your show, because there is some value to them. Guests typically do not appear on podcasts out of the goodness of their heart. They are interested in expanding their brand by being on your show. You have something to offer your guest. Podcast guests are marketing their goods or services to your audience. You are putting them in front of a group of people that can expand their reach. This is a huge opportunity and benefit to them. You aren't simply taking from them. Find comfort in knowing that you are helping each other. Really listen and be involved in a conversation Many podcasters get wrapped up in thinking of the next question and fail to listen to the current answer. Have a dialog instead of a lecture. Truly listen to the answers your guest is offering. Those answers tend to lead to amazing follow-up questions. By getting heavily involved in the conversation, you will take your mind off of your nervous butterflies. REFINE Next time you create an interview episode, be sure you are making time to demonstrate your authority. Show people what you are all about. Start with the end in mind. Figure out what you want to accomplish before you even conduct the interview. When you start with an overview, it becomes easier to achieve your goal. Use these four steps to ease your nerves and settle into the conversation. If you would like to learn how to grow your downloads, join me for a free training. It is called "How To Explode Your Podcast Audience In 6 Weeks Or Less". It will be a live, hour-long training on Oct. 6 at 12 Noon CT. You can register for this free training at www.PodcastTalentCoach.com/growth. In this free training, you will discover how to create a simple plan that you can consistently follow in just a few minutes a day to grow your podcast. You can register for this free training at www.PodcastTalentCoach.com/growth. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.
How can you keep you listeners returning week after week? We are going to talk about that along with marketing tips and podcast profits this week. We are answering your questions on this episode of Podcast Talent Coach. If you have a question, e-mail me at Coach@PodcastTalentCoach.com. I read all of those notes and answer as many as I can here on the show. MARKETING I’m looking for marketing tips on how to get the podcast noticed and ranked. - Dirk In order to get your podcast noticed, you need to get in front of new listeners. So many podcasters try to grow their podcast audience by posting on Facebook and sending e-mail to their list. The problem with this tactic is that all of these people already know you. They are already aware of your podcast. If you are active on Facebook in groups and are allowed to mention your show there, you could get in front of new listeners. Be careful with regard to the rules of the group. Many group owners don't want you to promote in their group. You will need to mention your show while you serve. If someone asks a question in a group regarding podcast growth, I might say, "On my podcast, I often recommend podcasters find ways to get in front of new audiences." By doing this, I mention my podcast while answering the question and serving. There are many other ways to get in front of new listeners. This could include summits, podcast interviews, guest blogging, e-mail shares and others. If you would like to learn how to grow your downloads, join me for a free training. It is called "How To Explode Your Podcast Audience In 6 Weeks Or Less". It will be a live, hour-long training on Oct. 6, 2020 at 12 Noon CT. You can register for this free training at www.PodcastTalentCoach.com/growth. Do you want to grow your audience, increase your downloads and add subscribers to your podcast? Do you want to become a respected authority in your niche that will help you monetize your show? Do you want to learn time-saving tips to consistently produce your podcast, find interesting guests, promote your episodes, record the podcast and edit your content? In this free training, you will discover how to create a simple plan that you can consistently follow in just a few minutes a day to grow your podcast. You can register for this free training at www.PodcastTalentCoach.com/growth. BORED LISTENERS I would really like to learn how to create content that will keep listeners returning. I haven't started yet, but I'm worried of running out of ideas or guests to interview, or that listeners will get bored and not listen anymore. - Elizabeth Wow, Elizabeth. What a packed question. Let's take these in parts. First, let's start with the last part. How do you prevent listeners from getting bored and not listening anymore? Many podcasters make the mistake of trying to create content for others. You need to create content that you find interesting and engaging. The key to being interesting is being interested. When you try to force content simply because you think your audience wants to hear that information, you will suffer three problems. The content will feel hollow, because you aren't excited about it. Producing the content will start to feel like work, because it isn't your passion. Finally, your audience won't grow, because you will be creating average content. Instead, create content that stirs your passion. You will have great stories. Your shows will bubble with excitement. Listeners will be attracted to the energy of your show, because it is designed specifically for them. If you love it, they will love it. Be interesting by being interested. GET THEM TO RETURN Next, how do you create content that will keep listeners returning? The first thing to understand is the difference between promoting your content and teasing your content. Promoting your content is just information. In my free training I mentioned, you will learn how to grow your audience. That is only the info. It doesn't pique your interest or create any excitement. Teasing my training creates interest, excitement and fear of missing out. When I say, "In this free training, you will discover how to create a simple plan that you can consistently follow in just a few minutes a day to grow your podcast", that creates some excitement. A tease is more than the ingredients in the box. A tease is the benefit and transformation the information provides. TOPIC IDEAS Let's talk about your ideas. If you are worried about running out of ideas, you may not be in the right niche. If you are creating a podcast around your passion, the ideas should come easily. Here is how you can be sure you are in the right niche. Take out a piece of paper and start brainstorming possible podcast topic ideas. You should be able to come up with 40 or 50 ideas in about 10 minutes. What do beginners need to know? What is the biggest mistake made by people in your niche? What do people need to know about your topic. Don't worry about the quality of the topics. Just write. Let topics lead to other topics. If you concern yourself about evaluating the topic, you won't open your mind to produce 50. Just write. INTERVIEW GUESTS Finally, how can you get guests when you have very little to offer? It is a misconception that people won't come on your show simply because you are new. You won't always be new. When you are on episode 50, episode 2 will still be there. Episode 2 may only have 23 downloads this week. A year from now, episode 2 could have hundreds of downloads. Your episode can live for years. Smart guests understand that value. When doing interviews, you won't start at the top with the biggest guests. Let your guests build on each other. At the end of every interview, ask your guest if they know two or three people who might make great guests for your show and find a benefit by appearing on your show. If they can provide you a couple names, ask them if they will make an introduction. A warm introduction is much more likely to land you additional interviews. This is especially true if your guest had a great experience. In each of these points, don't let that little voice in your head get in your way. Getting your listeners to return, running out of ideas, a lack of interviews and bored listeners are all just symptoms of the Impostor Syndrome. You'll be great. Just get started. PODCAST PROFITS I'm at that critical place of needing to make my podcast significantly profitable in order to continue. As my wife told me, "You are spending an enormous amount of time for a freebie." I'd like to set up an efficient process to provide paid consulting for listeners. I did a little free consulting to test the waters and it went well, but I let the hurdle of logistics get in the way of moving forward with offering paid consulting. - Dean So many people want to make the process much more complicated than it needs to be. Don't get all hung up in the funnels and back end and all the jargon. When I started, my first client was from Canada. He reached out to me looking for help to refine his content and make it more engaging. I quickly created a coaching program. For $500, he would receive 4 coaching calls with me. We discussed his goals and I made him the offer. When he accepted the deal, I emailed him an overview of the plan and an invoice for our coaching. He mailed me a money order. We started coaching. He had discovered a blog I was writing. Then he listened to my podcast. In that content, I would mention my coaching. That got things started. As I picked up more clients, I moved to having clients send me payments through PayPal. My systems grew as my business grew. It was no more complicated than that. If you want to scale and begin doing group coaching, webinars and joint ventures, you will need more back end systems. But, you don't need all of that to begin. Just find someone you can help and give them a way to pay you. If you have questions, e-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. GROW YOUR AUDIENCE If you would like to learn how to grow your downloads, join me for a free training. It is called "How To Explode Your Podcast Audience In 6 Weeks Or Less". It will be a live, hour-long training on Oct. 6, 2020 at 12 Noon CT. You can register for this free training at www.PodcastTalentCoach.com/growth. Do you want to grow your audience, increase your downloads and add subscribers to your podcast? Do you want to become a respected authority in your niche that will help you monetize your show? Do you want to learn time-saving tips to consistently produce your podcast, find interesting guests, promote your episodes, record the podcast and edit your content? In this free training, you will discover how to create a simple plan that you can consistently follow in just a few minutes a day to grow your podcast. You can register for this free training at www.PodcastTalentCoach.com/growth. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.
Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Those proven ideas have now been distilled into various ways you can easily use to attract your ideal clients using your content. Are you leveraging your podcast to its full potential to build your authority and grow your business? Let me show you THREE powerful ways to attract your ideal clients using a your content without spending hours upon hours learning and creating. By spending a few hours a week, you will be publishing great content on a consistent basis and attracting your ideal clients. You can do any of all of them. Your choice. DEMONSTRATE Demonstrate your products, courses and books. Give them a sample of your stuff. Then, tell them where to buy it. This is like a long infomercial or review for your stuff without the slimy feel. You are offering help and showing your ideal clients how to get more. Do you have a book our course you could demonstrate or highlight? Let me show you a case study that will show you how this works. OSCAR When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders. Leaders seek Oscar's help when they feel frustrated with their organizations’ results and their own personal performance. Clients say Oscar quickly takes them from feeling disoriented and confused, to feeling energized and ready to create their legacy. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. YOUR SUPERPOWER To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know him. Oscar needed to interject more into his episodes so we get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He also offers the "Deep Listening – Impact Beyond Words" playing cards set that helps improve your skills as a listener. Over the last 7 years, Oscar has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs to a variety of other leadership roles in financial services, technology, professional services, education and not for profits. He has been asked to speak to leadership teams and their organizations about the importance of clarity to create change, how to embrace the digital economy and the role values play in the achievement of your purpose. His podcast is now focused on the same material. He demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. YOUR COACHING AND TEACHING The second way to attract clients ... Highlight your coaching sessions in your content as an example for prospects. Show your potential clients exactly what you do and the transformation you offer. Tell them how to sign up. So many people forget the call-to-action. They don't tell people how to sign up. They don't want to see pushy. The truth is people WANT to work with you. Tell them how. Do you have clients, potential clients or members of your community who would love to be featured in your content and get your coaching? Here is a great opportunity. ZOË Zoë Routh is one of Australia's leading experts on people stuff in leadership. She helps leaders and teams overcome silos and turf wars to work better together. She has worked with individuals and teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together. Zoë uses her podcast to open doors to her ideal clients. Rather than asking them to lunch or making a cold sales call, she invites those she would like to work with to be a guest on her show. Zoë uses the interview to begin the relationship and really give value to these CEOs before she even starts talking about doing business together. That is my favorite way to use your content to land clients. Interview them. THE MEDIA The third way to attract clients ... Get media to talk about you by becoming an available expert in your field. Your content demonstrates to the media that you can hold your own as an expert. It is like "As seen on ..." Tell people how to get more of you. All shows need great guests. What would being on some big shows do for your business? Your content is like your resume. Publishing content is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer. SOLOPRENEUR When you set out on your own, you are usually a solopreneur. You are running the show. Entrepreneurs have a team of employees around them. A solopreneur doesn't have anyone on the payroll. However, that doesn't mean you need to do it alone. There are many opportunities to find subcontractors and virtual assistants who can help you do the busy work while you do the important tasks. Maybe you farm out the editing and posting of the podcast or building of the website. This could free you up to land more clients. STEVE ERIKSEN Steve Eriksen is brilliant at this. I met Steve at Collaborate a few months ago. Collaborate is an amazing event where you can meet joint venture partners in your niche. The next Collaborate event happens September 18th and 19th. You can find information at wwwPodcastTalentCoach.com/collaborate. Steve Eriksen is The Midlife Solopreneur. He quit his 6-figure job in the middle of a pandemic, to help other solopreneurs get more customers, clients, or patients. He discovered that his 2-year MBA simply taught him to be a good corporate employee rather than a successful entrepreneur. That started his now 20-year quest to find the most effective sales and marketing techniques for solopreneurs and small businesses. After writing hundreds of successful ads and having seen from the inside what makes a successful 6- and 7-figure launch from both a marketing and technology perspective, Steve is now bringing his knowledge, experience, and expertise directly to solopreneurs who want to get better results. Steve developed his "Trusted Advisor" methodology after seeing other solopreneurs literally being conned out of money for high-ticket programs that promised the world, but the solopreneur simply was not in a position to benefit from the program. After he experienced several high-ticket "strategy sessions" which were no more than disguised hard sell sessions, Steve developed the "GIVE" framework of being Generous, being Invested in your clients, give Value and have Empathy with your clients. With his heart-centered approach of being a Trusted Advisor and using the GIVE framework, Steve’s business has grown to include 4- and 5-figure clients within the first 2 months of quitting his job. I have invited Steve on the podcast this week to show you how to overcome the challenges as you launch your solopreneur journey. You can find more about Steve and his programs at https://MidlifeSolopreneur.com/ptc.   Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. Let's turn your information into engaging entertainment.
Word-of-mouth is one of the best ways to get your audience to grow. You can create word-of-mouth in many ways. It isn’t only one friend telling another. Word-of-mouth comes from hearing about something from any trusted source. WORD-OF-MOUTH People can hear about your podcast from a friend, a family member or a conversation between two … Continue reading From Overlooked to Overbooked with Shelley Roxanne – PTC 299 → The post From Overlooked to Overbooked with Shelley Roxanne – PTC 299 appeared first on ErikKJohnson.com.
Your podcast is such a powerful tool to not only build a business, but create a life of your dreams. If you have a message or something you can teach, you can create courses or programs to help people do what you do. With the right approach, you can do work you love the rest … Continue reading Work You Love With Dan Miller – PTC 298 → The post Work You Love With Dan Miller – PTC 298 appeared first on ErikKJohnson.com.
This week, Sadie did it. She was a member of my last Podcast Fast Blueprint program. She finally got into the right mindset, had a breakthrough and launched her podcast. The interesting thing about Sadie is that she has been in radio for about a decade. Yet her limiting beliefs were holding her back from … Continue reading Defeating Your Mindset Kryptonite – PTC297 → The post Defeating Your Mindset Kryptonite – PTC297 appeared first on ErikKJohnson.com.
How do you increase your podcast downloads? That is the magic question. It seems everyone is asking. It also seems everyone has the magic answer. Unfortunately, many podcasts are trying to increase downloads with a flawed plan. Today, I want to help you adjust your strategy in a way that will help you amplify your … Continue reading Increase Podcast Downloads With One Strategy Change – PTC 296 → The post Increase Podcast Downloads With One Strategy Change – PTC 296 appeared first on ErikKJohnson.com.
Webinar: https://awakecommunication.mykajabi.com/a/31490/rnQoqfQC With the pandemic, this year has been quite challenging. We set goals at the beginning of the year. By the middle of March, our mindset was completely derailed. Now that we are half way through the year, how are you overcoming your challenges to get back on track? MINDSET IS POWER Our mindset … Continue reading Overcoming Your Challenges With Mindset – PTC 295 → The post Overcoming Your Challenges With Mindset – PTC 295 appeared first on ErikKJohnson.com.
This week I am traveling. I got caught with only my laptop. Which got me thinking … what do you need to start a podcast? Follow these 6 easy steps and learn how to start a podcast. WHY NOW? I have been chatting with many coaches and online entrepreneurs over the past few months. So … Continue reading Revisit – How To Start A Podcast – PTC294 → The post Revisit – How To Start A Podcast – PTC294 appeared first on ErikKJohnson.com.
We are answering your questions on the show this week. If you have a question, e-mail me at Coach@PodcastTalentCoach.com. I read all of those notes and answer as many as I can here on the show. Today we will cover what goes in front of your show open, are seasons right for you and do … Continue reading When To Use Podcast Seasons – PTC291 → The post When To Use Podcast Seasons – PTC291 appeared first on ErikKJohnson.com.
Today we will cover handling stagnant audience growth, eliminating the dreaded “uh” and “um”, and the “must haves” of your show notes. We are answering your questions on the show this week. If you have a question, e-mail me at Coach@PodcastTalentCoach.com. I read all of those notes and answer as many as I can here … Continue reading What Must Be In Your Podcast Show Notes – PTC 290 → The post What Must Be In Your Podcast Show Notes – PTC 290 appeared first on ErikKJohnson.com.
Do you ever struggle coming up with podcast content ideas or run into a sort of writer’s block when you’re asking, “What am I going to podcast about today?” There are ideas all around you. It is simply a matter of knowing where to look and to turn ideas into topics. Struggling with content ideas … Continue reading Where To Find Podcast Content Ideas – PTC 289 → The post Where To Find Podcast Content Ideas – PTC 289 appeared first on ErikKJohnson.com.
As I talk to podcasters and spend time in podcasting Facebook groups, I often find questions regarding how to structure your podcast. The questions span the spectrum from open to close. How should the intro look? What needs to be included? Where should the interview happen? When do you make your call-to-action? There is good … Continue reading How To Structure A Podcast – PTC 288 → The post How To Structure A Podcast – PTC 288 appeared first on ErikKJohnson.com.
There are few things that will move any project forward faster than partnerships. When you connect and collaborate with people in your niche, you can help each other learn new things, find new audiences, and attract new clients. When I first launched Podcast Talent Coach, I connected with Dave Jackson at School of Podcasting. In … Continue reading The Power of Podcast Partnerships – PTC287 → The post The Power of Podcast Partnerships – PTC287 appeared first on ErikKJohnson.com.
Almost every podcaster who comes to me for coaching has the same struggle. They want to know how to grow your podcast audience. There are 3 keys to grow your audience. There are many gurus and YouTube videos that will tell you have to drive more traffic and get more listeners. What they don’t tell … Continue reading The 3 Secrets to Grow Your Podcast Audience – PTC 286 → The post The 3 Secrets to Grow Your Podcast Audience – PTC 286 appeared first on ErikKJohnson.com.
When it comes to using your podcast client attraction, you must make time during your episode to demonstrate your authority and invite your clients to work with you. RESOURCE FOR CLIENT ATTRACTION I have a great resource for you this week to help you with your client attraction. When trying to get someone to work … Continue reading Keys To Podcast Client Attraction With Ed Erickson – PTC285 → The post Keys To Podcast Client Attraction With Ed Erickson – PTC285 appeared first on ErikKJohnson.com.
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Podcast Details

Created by
Erik K. Johnson
Podcast Status
Sep 11th, 2014
Latest Episode
Nov 22nd, 2020
Release Period
Avg. Episode Length
28 minutes

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