Podcasters' Roundtable

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What can you do beyond simply publishing a podcast to find more podcast listeners?  Join Ray Ortega, Dave Jackson, Noel Davila, and Roger Nairn to chat about communities for your podcast, outside of your podcast itself, virtual podcast events, Spotify's growing market share, podcast awards and more. Watch this Round: https://www.youtube.com/watch?v=5WfUZupskmQ You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Does moving podcasts behind a paywall work? Will Apple be testing the waters? Join Ray Ortega, Dave Jackson, York Campbell, and John Lund to discuss subscription models for podcasts. Stories discussed on this Round Title: Apple Spotlight Main Takeaway: This sounds promising for the independent Podcaster, but will it work? url: https://podnews.net/update/apple-podcasts-spotlight Title: Apple Podcast Subscriptions Main Takeaway: Would this be a blessing or a curse for the Independent Podcaster? URL: https://www.hollywoodreporter.com/news/apple-mulls-podcast-subscription-push-amid-spotifys-land-grab Title: Is Spotify’s big bet on podcasts failing? Main Takeaway: The battle of converting music listeners to podcast listeners continues. Will it be worth playing the long game to find success? And is the podcast audience big enough to warrant platforms branching out to have exclusive shows and content? URL: https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html Title:  Media targets podcasts for takedown Main Takeaway: How far should podcast platforms go in censoring or taking down the spread of misinformation, and can it actually be done? URL: https://apnews.com/article/donald-trump-conspiracy-theories-media-misinformation-social-media-b7bb0ace8a617af733357f6ee15aca03 Title:  The Story of the First Podcast Feed Main Takeaway: The long debated...first ever podcast. URL: https://podnews.net/article/first-podcast-feed-history Twitter dust up: "Mom and Dad are fighting…" https://twitter.com/davewiner/status/1352269149247066113 Title:  Public media owners agree to sell Pocket Casts podcast platform Main Takeaway: significant given it’s share of the market in comparison to other podcast apps URL: https://current.org/2021/01/public-media-owners-agree-to-sell-pocket-casts-podcast-platform/?utm_source=podnews.net&wallit_nosession=1 Title:  What is the Value of Platforms Anyway?...Or...The False Choice Between Reach and Revenue Main Takeaway: What Platforms Should do is boost your reach. Johnny Carson used to make careers overnight because everyone was watching. Being in Amazon makes it easier to be found, but may not boost your reach. A podcaster will either get a bigger audience, or get paid to join a platform. URL: https://audioinsurgent.substack.com/p/what-is-the-value-of-platforms-anywayorthe You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Netflix is going to make movies available as an audio only experience. Will this pull people away from podcasts? Join Ray Ortega, Dave Jackson, Elikqitie, and Lee Uehara to discuss some of the final podcasting stories of 2020. Watch this Round: https://www.youtube.com/watch?v=EFKgG5VGrmk You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
If you created 500, three episode, podcasts, would you be the number one podcaster? This seems to be Spotify's approach with Anchor but does it work? Is it valuable? Are they really 'dominating' podcasting?  Join Ray Ortega, Dave Jackson, Angela Connor, and Zack Jackson to music podcasts, getting your show in shape and other stories in podcasting. Title: Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts Main Takeaway: I'm skeptical. url: https://www.theverge.com/2020/12/2/21755151/spotify-podcasts-anchor-stats-data-wrapped-2020 Title: Text to Podcast Company Launches  Main Takeaway: Does a service like this make podcasting a turn-key commodity? I wonder if by selecting a narrator and having content read and turned into podcasts if there is a real connection with listeners. Is this just a way to make podcasting the new “content marketing?”  This may be okay for brands I suppose. I just think a connection with hosts being “real people” can really make a difference. Their website mentions turning ebooks into podcasts, for instance. This is not to pick on the company or the idea - I’m just talking about authenticity with podcasts. Not content being read by a nameless male or female voice.  The call-to-action on their website is “Create podcasts from any content.” Really? Is that what podcasts should become?  URL: https://podcastbusinessjournal.com/text-to-podcast-company-launches/ Title: Apple Podcasts Names NPR’s Code Switch as It’s First Ever “Show of the Year” Main Takeaway: A podcast that focuses on one of the toughest topics for people to discuss, RACE, is named Podcast of the Year, which I think is phenomenal. I also started a podcast this year on a tough topic such as this - racial equality in the workplace - so this is something I’m excited to see happen. Also, the idea of “Show of the Year.” It’s the first but will it become Emmy and Grammy-like? What’s the criteria? Who decided? Was there a submission period? I didn’ t know this was happening and just think it’s worth discussing.  BTW, Code Switch is a really good podcast.   URL: https://www.npr.org/about-npr/940135424/apple-podcasts-names-nprs-code-switch-as-its-first-ever-show-of-the-year Title:  Why Carmakers Are Getting Into Podcasts and Audio Marketing Main Takeaway: We’ve talked a lot about advertising in podcasting, and it’s usually driven by companies inserting their ads into podcasts and paying the content creators based on the number of impressions. That sort of advertising has been around since the days of the newspaper (maybe earlier), but Hyundai and Ford are bypassing podcasters all together and making their own podcasts that are thinly veiled ads instead. Hyundai created a podcast where they interview musicians and take a “virtual audio tour” of their home city. They’re integrating all kinds of musical playlists on Spotify and visual elements on their website too. More interestingly though is Ford. They’re bringing back the Bronco and are advertising it through an 8-part “investigative” series called “Bring Back Bronco: The Untold Story”. If this sort of thing works, will companies start hiring podcast producers instead of paying for ads on established podcasts? Should we start pitching corporate podcast ideas and get some of that sweet sweet cash?  URL: https://www.adweek.com/media/why-carmakers-podcasts-audio-marketing/ Title:  Bill Gates teaming with actor and activist Rashida Jones for new podcast, ‘Ask Big Questions’ Main Takeaway: Can we just talk about how random this podcast is? From the article, “A mutual friend suggested the two might have a lot to talk about and the podcast idea was born.” I just started listening to the first episode, but I love Rashida Jones and I’m sure it’s fabulous. I love the idea of interesting people getting together and just creating something like this that is meant to be a limited run. With the pandemic, this seems easier than ever. Who else could we introduce? Kanye and the Pope? Jeff Bezos and the Dalai Lama? Who is your dream team?  URL: https://www.geekwire.com/2020/bill-gates-teaming-actor-activist-rashida-jones-new-podcast-ask-big-questions/ Title:  I analyzed 20 million Apple Podcasts star ratings. Here’s what I learned Main Takeaway: If you have more than four ratings you are better than 50% of the podcast. The average rating is 4.6 URL: https://blog.pacific-content.com/i-analyzed-20-million-apple-podcasts-star-ratings-heres-what-i-learned-d1599a5d0cec You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Have you heard you can use any music you want in your 'podcast' now!? Let's talk about the catch. Join Ray Ortega, Dave Jackson, Jordan Blair, and Bob Bender to music podcasts, getting your show in shape and other stories in podcasting. Stories discussed on this Round Title: Buzzsprout Adds “Locked” Tag Feature, Encourages Other Hosting Platforms to do the Same Main Takeaway: should be added to the RSS feed on all hosting platforms to prevent podcast pirates from making ad revenue from dynamically inserted ads. (Transistor has also announced support of podcast locking.) url: http://www.insideradio.com/podcastnewsdaily/buzzsprout-adds-locked-tag-feature-encourages-other-hosting-platforms-to-do-the-same/article_64a99b02-17a5-11eb-a6e3-4b3670ca346f.html Title: Use This Downtime To Get Your Music Business Affairs In Order Main Takeaway: Taking this opportunity of downtime to catch up on the business details of your show, along with fine tuning your craft, It’s a brand new and different world out there, and we’re all in unchartered waters, so there’s no better time to up your game as someone who’s entertaining others.  URL: https://www.businesssideofmusic.com/use-this-downtime-to-get-your-music-business-affairs-in-order/ Title: Spotify Launches New Audio Experience Combining Music and Talk Content Main Takeaway: Spotify’s new allowable podcast format seems to benefit podcasters whose topic covers music, but it all comes with quite a catch.  URL: https://newsroom.spotify.com/2020-10-14/spotify-launches-new-audio-experience-combining-music-and-talk-content/ Title:  The Virtual Music Conference May Become the New Norm Main Takeaway: Get used to the idea, that the virtual world may be what we’re possibly doing for the next 6 to 12 months. The live gathering is going to be slow in coming back. Such events as SXSW, NAMM Show, CRS, and other industry events are all planning on either postponing (or not continuing) their events, or taking it to an entirely virtual world. There’s a lot of solutions out there, its finding the one that’s going to work best for what you do, and attracting your audience (and keeping them). URL: https://www.businesssideofmusic.com/136-the-virtual-music-conference-may-become-the-new-norm/ You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Do you trust and value the opinion of your favorite podcast more than other media? If yes, why do you think that is?  Join Ray Ortega, Dave Jackson, Nicole Ackermans, and Elzie D. Flenard, III to discuss what makes a podcast trustworthy.  Watch this Round: https://youtu.be/75eyx7JcU7U You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
We always want to know how to get more listeners but perhaps an even harder task is to get those who are already listening to send you feedback or interact with your podcast in any way. How do podcasters have more conversations with their listeners, how do they know who is listening? Join Ray Ortega, Dave Jackson, Scott Orr, Steph Paige, and Kennedy to discuss getting more engagement with your listeners.  Stories discussed on this Round Title: 38 percent of Americans listen to podcasts to improve their mood Main Takeaway: The value in podcasts is not just educational, what other benefits can we build in to the way we run our shows? Such as escaping their real world problems and improving their mood. What other types ‘f value’ can we give listeners? How about a sense of belonging and hope? URL: https://podnews.net/update/deezer-mood Title: GoodPods  Main Takeaway: I started using this app to listen to podcasts on and am loving how they are bringing a social media element to podcasting and fixing the discoverability problem in a community focused way. URL: GoodPods.com Title: Top Ways to Improve Audience Engagement Main Takeaway: Keyword in the title is Engagement. Podcasts are similar to any other form of social media, be it twitter, instagram, etc., in the way that if you are simply talking at people, interest will dwindle. But unlike other forms of social media, it can be easy to forget this, because of the nature of the platform of the podcast host/listener relationship. Engagement must be regular and continuous, both in ways throughout the podcast itself and on the platforms by which you promote the podcast.  URL: https://blubrry.com/podcast-insider/2020/08/17/top-ways-to-improve-audience-engagement Title:  Charging Your Guest an “Appearance Fee” on Your Podcast Main Takeaway: Don’t do it! Guest appearances should be mutually beneficial for both the host and the guest, and when you are charging guests, it is more likely than not that the quality of the content is being sacrificed in a number of ways.  URL: https://schoolofpodcasting.com/charging-a-guest-appearance-fee-on-your-podcast/  You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
New podcasts are entering the space at a blinding pace. There were over 300,000 new podcasts added to Apple Podcasts in just the last three months. Are most of these podcasts making it past episode 7? Is there just a bunch of podfaded shows filling up the directories?  Join, Ray, Dave, Lee Uehara, and Kimchi Chow to discuss the impact of so many new podcasts.  Watch this Round: https://youtu.be/jKTgtzBvKVI You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Join Ray, Dave, Danielle Desir, Derek Graziano, and Aseloka Smith to discuss podcast ownership and recent podcast news. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
The public facing image of podcasting needs to look more like the podcasters who make up the medium.  Join Ray, Dave, Mary Nichols (DJ Fusion), and Brian Smith to talk about diversity and equality in podcasting, and a million podcasts in Apple Podcasts. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Will tweeting your podcast episodes bring in tons of new listeners?  Join Ray, Daniel, Dave, and Effie to talk about how twitter can and can't help you grow your podcast audience.  Watch this Round: https://www.youtube.com/watch?v=prfVcG7oEYM You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
We talk about the top 5 networks getting the majority of ad deals.  Join Ray Ortega, Daniel J. Lewis, Dave Jackson, Sarb Johal, and Kayden Taylor to chat about podcast ads, how COVID is affecting podcast consumption, the importance of having an introduction at the beginning of your podcast and having your podcast on YouTube. Watch this Round: https://youtu.be/XgNKRWIGEnE You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Does the name of your podcast tell the potential listener what the show is about? Can you be found in search?  Join Ray, Dave, Paul, and Amos to discovery optimization, new creative ideas for podcasts, and focusing on podcasts over live-streaming.  Watch this Round: https://youtu.be/xCZlnd4nBPc You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Are you stuck inside your house because of a global pandemic? Do you have a microphone?    Join Ray Ortega, Daniel J. Lewis, Dave Jackson and Bandrew Scott to chat about how your podcast studio has also become your work office and the unique challenges that might be placing on your podcast. Watch this Round: https://youtu.be/dkE3nWDGQHA You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Do you have subscribe buttons on your website? Which ones should you include? Which ones are being used?  Ray Ortega, Daniel J. Lewis, Dave Jackson, Suzy Buttress, and Andrew Wang to chat about getting more subscribers, networking with your podcast peers, podcast industry tensions and more. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Does everyone have the potential to be the next big podcast? If you knew you weren't going to grow to be among the biggest podcasts listened to, would you avoid starting? Would you stop podcasting if you had already started? Join Ray, Daniel, and Trevor to discuss what kind of success you can expect when starting a podcast.  Subscribe ✅ http://youtube.com/podcastersroundtable The audio-only, podcast version, as well as all archived Rounds, can be found at http://PodcastersRoundtable.com/archives. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically 📬 http://eepurl.com/GnBwr Would you like to appear on a future Round? Sign up and let me know what you'd like to discuss http://podcastersroundtable.com/guest Thanks and I can’t wait to see you at the Roundtable!  
How do you find new podcasts? How do you help new listeners find your podcast? Join Ray, Dave, Daniel and Jared Sanders to chat about getting in front of a new ears (metaphorically;)).  You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you’d like to appear on a future Round. Thanks and I can’t wait to see you at the Roundtable!
If you're a podcaster you've certainly made a mistake that you wish you could take back. With any luck, after this Round, you'll never make that mistake again or maybe you'll avoid it all together! Join Ray Ortega, Daniel J. Lewis, Kevin McKinney and Eric Broadbent to chat about our podcasting mistakes and why you might want to add video to your podcast or if you're a video podcaster or YouTuber, why you might want to get into audio only podcasting. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Should we enhance the current RSS spec. to expand its capabilities or do we need to go further and create a whole new way to deliver podcasts? Join Ray Ortega, Dave Jackson, Daniel J. Lewis and Evo Terra to RSS tags, how redirects work and other podcast news. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Come on over and watch us on YouTube!  Sign up, if you'd like to appear on a future Round.
  Are your episodes designed to be evergreen? Do you promote your back-catalog?  Join Ray, Dave, Evo Terra, Candace Spears, and Michael Teske to discuss getting more mileage out of past episodes and other podcasting news.  You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Is it a good idea or use of your time to distribute your audio only podcast to YouTube? Join Ray Ortega, Dave Jackson, Daniel J. Lewis, Addy Saucedo, Jen Edds, Bandrew Scott to discuss YouTube as a podcast listening platform. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Don't start a podcast in order to make money, there's no here to be made. Or so they say. What does making money in podcasting really mean and is there a chance to earn cash from your podcast? Join Ray, Dave, Daniel, Eric Hunley, James Thomas to answer the question of can you make money in podcasting as well as a discussion around the articles linked below. Articles Discussed: Title: Adblock Radio is an Adblocker for Live Radio Streams and Podcasts Main Takeaway: The creator is a bit of a jerk. He goes nuts trying to cover for the fact that he just wants to skip ads. Loudness wars?! Pfft! “He also feels that ads try to trigger impulse buying by exploiting our emotions and serendipitous discovery, short circuiting our rational thoughts.”  URL: http://podcasternews.com/2019/09/30/adblock-radio-is-an-adblocker-for-live-radio-streams-and-podcasts/ Title: You’ll Never Make Money Podcasting Main Takeaway: This has some folks irritated and I can see where it is not completely accurate but it may still be good for setting expectations low. URL: https://twocents.lifehacker.com/youll-never-make-money-podcasting-1838640571 James Thomas Title: How to get your podcast heard Main Takeaway: There are many podcast pundits in the wild who may be misleading or building hope in podcasters who are unwilling to do the work to get their name out there. It takes time, dedication and perseverance.  BTW: Doing the podcast that I do I find that I have to deal with issues Stateside-side podcasters rarely have to worry about (ie: time, location, language, third-world Internet problems, local political events and regulations). URL: https://www.business.com/articles/get-your-podcast-heard/ Title: How to make your podcast stand out Main Takeaway: This is an issue that is always on my mind. Not all podcast topics or niches will bring in thousands of listeners. The truth is some topics and niches have a small sample area. Maybe the key is to remember that most podcasters should look at their podcast as a tool to promote other things like  a product, service, foundation or club.  URL: https://www.nature.com/articles/d41586-019-00128-7 Dave Jackson  Title: Podcasts Are Getting Attacked With Negative Reviews With No Help in Sight Main Takeaway: if platforms such as Facebook and Yelp detect a business is being unfairly targeted with negative reviews they’ll temporarily suspend the ability to leave reviews. Me? Remove reviews altogether. Do we need them? URL: https://www.searchenginejournal.com/podcasts-are-getting-attacked-with-negative-reviews-with-no-help-in-sight/323607/ You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Is Apple going to start investing money in original podcasts? Spotify, Luminary, Stitcher, there are plenty of places that have podcasts that can only be consumed on a their own platform. Is that really a podcast? Does it matter if it's not?  Join Ray, Dave, Daniel and Stephanie Fuccio to answer the question of whether Apple investing in podcast programming would be a good thing either for them or the podcast space. Video version You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!  
How many podcasts are in Apple Podcasts/iTunes and how many of those podcasts are actually producing regular episodes? Join Ray, Dave, and Daniel to talk about the number of podcasts you are sharing real estate with and what it means to podfade. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Podcasts, along with podcast audio players, are now surfacing in Google searches. Can yours be found? What exactly are these searches turning up and are they useful to your show? Join Ray, Dave, and Evo Terra to talk about this new way to find podcasts and if they think it will get more people to listen to your show. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
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Podcast Details

Created by
Ray Ortega
Podcast Status
Active
Started
Jul 27th, 2012
Latest Episode
Mar 12th, 2021
Release Period
2 per month
Episodes
155
Avg. Episode Length
About 1 hour
Explicit
No
Order
Episodic
Language
English
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