Sharon from the All God's Women podcast asks, "How can use social media to introduce audiences to your podcast and encourage them to subscribe, download, and listen to it?"

TL;DR
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn can help you find new podcast listeners and provide ways for your existing listeners to share new episodes with their friends.

In this episode, we'll breakdown which podcast marketing strategies work best for social media and tell you what to include in your posts.

#1. Start with one platform

It's tempting to try and promote your podcast everywhere, but doing that will only stress you out and make you feel overwhelmed. Instead, choose the platform that's the most popular with your current listeners and focus on that one.

#2. Create teaser content

Rather than uploading your entire podcast episode to social media, focus on creating teaser content that whets their appetite and encourages them to listen to the full episode in a podcast listening app.

A good teaser post contains a visual element like graphic or audiogram, a hook like a question or statement to get them interested, and a direct link to go listen to the episode.

Check out Buzzsprout's Visual Soundbites to easily make short animated videos using your podcast audio.

#3. Which link should you use?

When promoting your podcast on social media, use a link to that particular episode on your podcast website. That way anyone can listen to it, no matter device their using, and they can look for the episode in their podcast app if they want to listen to it there instead.

Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.

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