"Mom? Dad? Is Santa real?" If you're the parent of one of the more than 32 million American kids between the ages of four and ten, you may have to answer this question -- and soon. Your answer may well form a lifelong memory for you both and set a precedent for generations. No pressure, though… Ryan Swanson reads from his book, The Santa Talk, which follows the author's journey to discover how to answer this question, calling on the examples of 160 parents, kids, ex-kids, and experts in their fields. If you've ever wondered how to talk to your kids about Santa, there's a story in The Santa Talk that will speak to you. Visit thesantatalk.com for blogs, interviews, future podcasts, and (soon) to order your copy in any format. Follow the author on Twitter @writtenbyryan