In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too. In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the ba

‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman

29 days ago 17m 48s

What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 201

PR Education: What Does the Next Generation Need to Succeed?

Mar 8th, 2024 24m 7s

Founded in 1973, the Commission on Public Relations Education(CPRE) provides recommendations on public relations education foruniversities and professional associations around the world.CPRE’s latest signature report, “NavigatingChange: Rec

In Under 10: Guiding Principles for the Ethical Use of AI

Feb 28th, 2024 5m 59s

In Under 10:Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABCrecently released Guiding Principles for the Ethical Use of AI by CommunicationProfessionals. In this first edition of “In Un

Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez

Feb 22nd, 2024 27m 9s

When it comes to brand-building, the communicator iswell-equipped to not only manage that of their organization or clients, buttheir own brand as well. So what does that look like in practice? Miri Rodriguez, senior storyteller at Microsoft,

2024 State of Comms: Influence, Algorithms, Intention in a Post-Truth World and More

Jan 31st, 2024 39m 54s

In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead. This conversation ha

Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize

Dec 19th, 2023 17m 51s

In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Mike Klein, founder of #WeLeadComms. Mike is a seasoned comms pro and champion of the profession.In 2021, he created #WeLeadComms to recognize everyday

44 – Martha Muzychka on Being an IABC Fellow, Part of a ‘Human Library of Different Life Experiences’

Nov 28th, 2023 36m 28s

Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entreprene

43 – Josie Cox on Addressing the Gender Equality Gap

Nov 7th, 2023 25m 3s

Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, “Women Money Power” (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about

42 – Southwest Airlines’ Linda Rutherford on Creating a Culture of Caring

Sep 14th, 2023 30m 55s

Linda Rutherford, chief administration and communicationsofficer at Southwest Airlines, joins IABC Executive Director Peter FinnPodCatalyst to talk about her 30+ years with the company and the changes she’s seen in the field along the way. A

41 – Jared Curtis on the Power of Human-AI Collaboration in Content Generation

Aug 24th, 2023 27m 47s

While AI excels at word predictions and learns from existing content, itlacks empathy, emotion and sometimes accuracy. This is where communicatorsshine, leveraging the technology as one tool in their toolbox rather than aone-stop solution.

40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube

Jul 26th, 2023 28m 31s

Managing reputation in today’s polarized world is not unlikesolving a Rubik’s Cube — each move is connected and one step impacts the next.This is lens through which USC Annenberg viewed the findings of their 2023Global Communication Report.

39 – Zaria Parvez Taking Risks on Social With Zaria Parvez, Duolingo

Jun 1st, 2023 15m 46s

Zaria Parvez, global social media manager at Duolingo, joinsPodCatalyst host and IABC Executive Director Peter Finn to share heroutstanding journey on TikTok. With her creative and interactive approach,Zaria has made Duolingo a prominent fig

38 – Eli Carmona on the Impact of Inclusive Communications

May 9th, 2023 28m 36s

In the latest episode of PodCatalyst, Eli Carmona,communication specialist at The 519 andWorld Conference 2023 speaker, talks about the critically important rolecommunicators play in supporting trans and gender diverse communities throughth

37 – Ed Cook on Finding Joy in Change at Work

Apr 17th, 2023 42m 27s

Can change bring joy? Ed Cook, co-founder of The ChangeDecision, believes so — and has years of experience and the data to back it up.Tune in to the latest episode of PodCatalyst, where Eddiscusses how change can drive energy, boost morale

36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution

Mar 23rd, 2023 38m 42s

Generative artificial intelligence (AI) remains one of thehottest topics of 2023 and is changing the way businesses think about contentcreation. Who better, Alex Sevigny argues, than the communicator to lead thischarge? Long before it was t

35 – Chris Lee on Gallagher’s 2023 State of the Sector

Mar 6th, 2023 40m 53s

Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director Peter Finn discuss trends around belonging and culture, a results-only work environment, how co

34 – Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’

Dec 20th, 2022 38m 38s

As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain

33 – Unpacking ESG With Kamyar Naficy

Nov 1st, 2022 33m 31s

If you search ESG on Google, you’ll get about 436 million search results. The term (environmental social governance), while not new, has been gaining traction in recent years. We spoke with Kamyar Naficy, who’s been following this business fram

32 – Stephanie Speck on Deep Curiosity and Facing the World’s Most Complex Issues

Oct 6th, 2022 24m 7s

Stephanie Speck has had a fascinating career, working in more than 23 countries across the world. While she was a soprano diva early in her career, Speck soon shifted gears and became a first responder during the Indian Ocean tsunami in 2004. H

Encore: Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU

Oct 5th, 2022 26m 22s

This episode of PodCatalyst is republished as an encore of the April 2022 interview featuring Dr. Lilian Ajayi-Ore. Revisit the episode in anticipation of Dr. Lilian's upcoming, three-part webinar series on digital acumen for business communica

31 – Charlene SanJenko on Brands That Shift to Lift

Sep 15th, 2022 23m 35s

Charlene SanJenko is a two-time Founder, Impact Producer, and Modern-Day Medicine Woman — and media is her medicine. She’s taken her background in impact investing and applied it to advertising, asking the question “What if we brokered impact m

30 – Polarization and Corporate Activism With Fred Cook (Golin, USC Annenberg)

Jun 30th, 2022 38m 29s

EDITOR’S NOTE: This episode briefly discusses how companies might respond in the wake of Roe v. Wade being overturned, and was recorded prior the U.S. Supreme Court’s decision to do so on June 24.According to the USC Center for Public Relation

29 – The Reality of Holograms With Ziena Jalil and Natasha Meleisea, World Conference 2022 Panelists

Jun 9th, 2022 38m 29s

Holograms: a technology that was once a plot device in sci-fi movies is now more commonplace in business communications than the average person might think.In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Ziena

28 – Exploring the Metaverse With Jo Eyre

May 26th, 2022 25m 37s

The birth of the metaverse is offering communicators a new space to explore. What is there to look forward to? How can we prepare ourselves and our organizations? Do we all need VR headsets at our desks? These are some of the questions Jo Eyre