Jonathan Small is the owner of Health First Foot & Gait Clinic in Southam, UK, and today we're discussing the good, the bad and the ugly of the podiatry profession and how we think it can be changed for the better. 

We also discuss:

• Why podiatry may be undervalued by the public.
• Apathetic podiatrists do not enjoy what they do and how this reflects on the patient. 
• Why do some podiatrists lose interest in delivering the highest care to their patients? 
• The benefits of associating with passionate podiatrists.
• The importance of new graduates seeing what good podiatry looks like before they open their own podiatry business. 
• Starting a business with good podiatric values. 
• Why cheap podiatry devalues good podiatry. 
• The danger of not using all your podiatry skills and falling into the trap of just doing easy work. 
• Changing the mindset of the profession.
• The benefits of working together, not in competition. 

The Good: Are those podiatrists that are out there shouting the value of feet to the public and embracing the importance of ongoing podiatry promotion.

The Bad: These podiatrists do not harm others, which is good, but they sit there idle and do no promotion for podiatry. These podiatrists usually need a little guidance to become good. 

The Ugly: These are the trolls of the profession that go out of their way to harm others. You cannot help these podiatrists.  

Final Tip

Don't take the knocks from one individual about your value and worth as a podiatrist. Never take negative reviews from a patient personally. It's just one person's opinion, and for every one negative review, there will be hundreds of people singing your praises; they're just not putting it in writing. 

If you have any questions or want to learn more about how I can help grow your business, please email me at [email protected]; otherwise, you can go to my online calendar and schedule a FREE 45-Minute Discovery Call.

ONLINE CALENDAR 

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