Ep.16 - Ain't Nobody Got Time for Podcasts Under 12

Tim and Kyle introduce you to Kidcasts and how producing podcasts for children between 6-12 might be the opportunity you're overlooking.

Episode at a Glance:

• Tim and Kyle explore the Kidcast podcasting landscape for a growing audience of younger listeners.
• We touch on marketing to children and why it's a sensitive topic with regards to Kidcast monetization.
• We end by talking about the potential Kids Education - Smart Kids

What did we learn?

• Both Kyle and Tim agree that there are not enough Kidscasts.
• Kyle talks about how Kidcasts are still a Blue Ocean when it comes to your podcast production strategy.
• We find out how many Kidcasts are educational and well-produced to keep children engaged.
• Kyle raves about Gimlet's Story Pirates and why that show's format and marketing strategy is something to pay attention to.
• The myth that kids have short attention spans when it comes to kidcasts is just that -- a myth.
• Sponsors can monetize a kidcast podcast, but it needs to be monitored by both producers and parents.
• Disney Kidcasts have yet to gain traction but could become a strong competitor in the children podcasting space over the next year.
• Tim points out that your first two (2) listens will be the parents. If it's good? Your next 100 listens will be super loyal kids!
• Kyle and Tim both think that Kidcasts could be one of the genres that is a natural fit for podcasting paywalls (which is something that Disney is already considering).
• Tim sees Disney as the high-quality mark in Kidcasts.
• STEM (Science, Technology, Engineering, and Math) Kidcasts make up the majority of the market for children podcasting right now.
• There are 1.6-million home-schooled students that could benefit from fitting remote teaching into their lesson plans by leveraging STEM Kidcast podcasts.
• We touch briefly on where smart speakers fit into the Kidcast podcast equation.

Additional Reading:

• Where Are All the Kidcasts?
• As Marketers Target Younger Consumers, Ethical Issues Arise
• 3 Fundamentals of Ethically Marketing to Kids
• The Podcasts That Will Make Your Kids Smarter

Industry Predictions:

• Read our growing list of podcast industry predictions for 2020!
• Tim's prediction is that Disney is going to push into kidcast podcasting behind a paywall by 2020.

Industry Quotes:

• "A podcast aimed at 3-10-year-olds that parents could actually tolerate—if you could do it right—would be an unbelievable hit." ― Matt Lieber, Gimlet

Other Podwrecked Episode Mentions:

• Ep.6 - Does Your Teacher Have a Podcast? Tim and Kyle talk about the influence that podcasts can and will have on the classroom and why teachers need to embrace educational podcasts.

Audience Challenge:

• TODO: Way-Back Music
• TODO: Prediction Music

Kidcasts Mentioned in this Episode:

• Kid Friendly Disney Fun Facts Podcast
• Kid Friendly Joke Of The Day
• The Alien Adventures of Finn Caspian
• Story Pirates

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