This week on Power Players Grant Cardone interviews Richard Wilson, CEO of Family Offices—a wealth management company. He takes care of families that have a net worth of over $100 million dollars. He has over 50 families with a net worth of over $1 billion.

Richard tells the story of when he was young he got paid a penny a page to read books. If you read books, your brain will be worth millions of dollars. Read 3-5 books in your space each week and in a year or two you’ll be a global expert. Treat every book like it’s worth $30,000 so you can build your million-dollar mind. Richard gives tons of great business advice in this episode, including the strategy of giving away a lot of content in order to get exposure and get known in your space. Identify a problem and let your audience come to you. Rather than trying to spear a fish in a lake, be the grizzly bear standing in the stream waiting for the fish to jump into his mouth. Become an authority in your sandbox and aggressively give value to people.