One goal of your marketing plan is to get people to have conversations about you. How do you earn word-of-mouth in the Age of Social Sharing and Connectivity? Special guest Andrea Goulet Ford joins us to earn customer conversations through brand engagement.In Chapter Four of the Marketing Plan Podcast, it’s time for us to discuss earning the trust and recommendations of your customers. We discuss how to engage your customers, to start the flow of word-of-mouth conversation for your brand.