PT023: How We Turned Our Blog Into a Kindle E-book

We've had one goal that we've tried to accomplish through many mediums: helping people take amazing trips. We hope our backpacks, blogs, and podcast episodes have been helpful for people, but now we've got something else to throw into the pot: a Kindle E-book. We've put our most helpful packing tips into one place to assist people in becoming packing pros. Tune in as Fred and Jeremy discuss the details behind the E-book, as well as some insight into the publishing process.

In This Episode

• 02:52 Tortuga updates


• 03:06 Free E-book! (Until May 8th)


• 03:52 Hopes/Fears


• 07:19 Why write a Kindle E-book?


• 10:20 How we made it happen


• 12:04 Guidelines for choosing the right posts


• 13:28 How to make an E-book


• 16:20 Things to take away


• 16:43 Using Amazon


• 18:40 Marketing process


• 19:28 How much is this book?


• 20:52 What's next?


• 23:15 Lessons learned


• 24:15 Goals for sales


• 25:58 Write an E-book review, enter to win a gift card!


• 27:33 Word to the Wise

People On This Episode

• Jeremy Michael Cohen


• Fred Perrotta

Links from This Episode

• Packing Light: The Normal Person's Guide to Carry-… - Our E-Book! Grab yourself a free copy (until May 8th)


• Traction: A Startup Guide to Getting Customers by … - A book offering useful tips for new businesses to get customers


• Pressbooks - Easy to use writing software; like Wordpress but for books!


• Kindle Direct Publishing - Publish your book for free


• OkDork.com - Lots of great blogs, but there are 2 that have tips for getting traction on E-books. You can see them here and here.


• Seanogle.com - Another blog with tips on getting Kindle E-book sales


• Hello and Scannable - Evernote apps to process business cards

Word to the Wise

• Jeremy: iTunes Audiobooks - Burn through your reading list while you're on the go


• Fred: Connecting Evernote to LinkedIn - Easy way to process business cards and get you connected to your contacts

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Feedback and Questions

If you have any feedback about the show or questions for us to answer on the air, email: podcast at tortuga backpacks dotcom.