With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.  

Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns. 

We'll see you in The Badger Den!  

Highlights:  

1:05 Intro 

7:57 Different Types of Amazon Seasonality 

11:13 Structural Approaches to Amazon Seasonality 

15:30 Seasonal Budget and Bidding Strategies 

22:35 “Hibernating” Amazon Campaigns 

25:49 Seasonal Keyword Strategy 

31:12 Storing Your Seasonal Data 

34:38 Closing Thoughts 

36:40 Secret Post-show Message  

Links & Resources  

Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/

All our episodes and show notes are available at https://www.adbadger.com/podcast  

Ad Badger Version 2: https://www.adbadger.com/pricing/  

AMZ Pathfinder: https://www.amzpathfinder.com/  

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

Host and Executive Producer: Michael Erickson Facchin  

Senior Producer: Nancy Lili Gonzalez  

Video and Audio editor: Pedro Moreno  ([email protected])

Graphic Designer: Emma Walker  

Content Writer: Vincent Gulliver

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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message