Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy.

We’ll see you in The Badger Den!

Highlights:

• 0:00 Intro
• 0:55 Why badger?
• 4:40 Keyword not converting well but it’s the main product descriptor
• 6:50 Product targeting campaigns for ranking organically
• 11:14 How to overcome restricted ads?
• 12:03 Smashing PPC nuggets? -- Thoughts on principles
• 16:41 1% CTR and 10%+ CVR rank
• 19:44 Different ranks in different zip codes
• 21:18 How accurate are Amazon suggested bids
• 23:04 What helps organic rank more-- PPC or influencers?
• 26:05 Similar products in “catch-all” campaign?
• 26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales?
• 27:08 Negative keywords in automatic campaigns (RPSB)
• 30:18 Best time frames for optimizing trend analysis
• 33:45  Prevent keyword duplication
• 35:32 Ad Badger agency pricing
• 37:00 Keyword ranking tips
• 37:45 Google ads for Amazon listings?
• 41:14 Strategy for beginner low PPC and small increments?
• 43:32 Minimum requirements for PPC job positions
• 47:58 Raise bids for placement modifiers on product pages?
• 50:28 Products with high bids and low selling price
• 52:17 New Amazon PPC agency likelihood?
• 52:42 High quality offerings in low quality categories tips
• 53:09 New auto campaigns with low click no sale advice
• 53:05 Extracting PPC data advantages
• 54:49 Notes on Ad Badger application strategy
• 55:11 Campaigns for every color variation?
• 55:55 Is Amazon automation a scam?
• 56:12 PPC manager salary?
• 57:02 Video ad ranking inaccurate compared to exact keyword campaigns
• 58:35 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

• What to do about low click - low sale keywords
• How to be a great PPC manager
• Apply for Ad Badger PPC Marketer
• Our favorite keyword research strategy is RPSB.
• Ad Badger’s Amazon SEO Mini-Series featuring Steven Pope
• Steven Pope’s YouTube channel, My Amazon Guy
• Never miss the latest in Amazon PPC tips and best practices
• Where to find all episodes and show notes
• Get the Ad Badger App

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message