PR for Humans with Mike Sergeant

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In this episode Mike gets some much-needed fashion advice from Lizzie Edwards - style consultant to senior business leaders. Lizzie's first book, 'Look Like The Leader You Are; A Seven Step Style Strategy For Ambitious Women', is published this month - June 2018. Mike and Lizzie discuss clothes, image and appearance in a fun episode. Important stuff here because - like it or not - the way you look is a massive part of communication.
Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 30 years. He has an active non executive career and has been named by Debrett’s as one of the 500 most influential people in the UK.Tony is Chief Executive and retains an active consultancy role across a range of Lansons clients. His work is split between building reputations for organisations growing rapidly in the market and protecting the reputations of those with a leading position to maintain. His specialisms include launches, M&A, IPOs and crisis and issues management. He also advises Prime Ministers, Chairs and CEOs on personal reputation.He was commissioned by the UK’s PRCA (Public Relations & Communications Association) and the global ICCO (International Communications Consultancy Organisation) to write their guide to Reputation Management, published by Emerald Publishing in December 2018.
In this episode we dive into the world of photography with Mike's old friend and colleague Chris Booth. Mike and Chris worked together on the intake desk at APTV back in 1997 and later found themselves in Baghdad with the BBC at the peak of the post-conflict violence. After leaving the BBC and during a spell at the European Bank for Reconstruction and Development (EBRD), Chris found a new passion in photography - where his eye for a story has delivered some remarkable images. We talk about the role of the picture in the world of PR and comms and how stills photography measures up against video. Chris uses photography as a form of therapy too - a way of processing a troubled world...and seeing the beauty too.
For over 20 years, Lisa has coached actors (many have starred in leading roles in Hollywood films, West End productions and highly rated TV dramas), politicians, executives and public speakers. She runs RADA's “Executive Presence for Women” training. In this episode she tells Mike about ways to Increase personal impact, craft powerful stories and present confidently - how to become a memorable Public Speaker and stand out as the dynamic expert within a crowded marketplace. An episode crammed with tips and advice, helping you to cut through and be remembered.
Francesco Lombardo is a much-sought after international speaker and trusted advisor who has coached some of the world’s most successful and affluent families for over twenty years. Through his extensive work with  families, Lombardo has identified a universal connection between people’s relationship to money (Money Motto) and the impact this has on their families, businesses and legacies.His methodology and coaching approach - finding 'safe space' - is also highly valuable for communicators, business leaders and anyone who wants to know how to own and control their story. 
In this episode, Mike talks to Shimon Cohen - Founder and Chairman of The PR Office. Shimon is a rarity in the PR world: someone who actually seems proud to be doing PR! While most agencies seem to be busy trying to reinvent themselves as 'digital influencers' or 'content strategists' or 'insight specialists' or 'strategic consultants', Shimon provides clients with "what they actually want" - which, in his view, is always either to be in the news or out of the news. To be talked about. Or to get people to stop talking about them. In his varied career, Shimon has advised a wide range of clients ranging from Governments and multinational corporations to public and voluntary sector organisations. Prior to founding The PR Office in 2004, Shimon served as Chief Executive of Bell Pottinger Public Relations and before that Shimon was Executive Director at The Office of the then Chief Rabbi, Lord Jakobovits.In one memorable story, Shimon recounts how he came to write a speech for Nelson Mandela and then advise Madiba on how to deliver it!
Mike talks numbers with Britain's favourite mathematician - Marcus du Sautoy. He's the star of the TED stage, numerous TV shows and also professor for the Public Understanding of Science at Oxford University. In this episode Marcus talks to Mike about how to communicate with numbers, what makes some numbers special and what business and politics can learn from the world of maths. A unique and fresh take on the challenge of numerical communications!
In this episode, Mike talks to Richard Skinner - Director of the Fiction programme at the Faber Academy and a tutor on its celebrated 6-month 'writing a novel' course. He's published a number of novels and volumes of poetry. He talks to Mike about the elements of storytelling, character and plot. A rich and wide-ranging conversation, with much to stimulate storytellers of all backgrounds - in both fiction, non-fiction, business and communications.
Mike talks stories with the author of 'The Charmed Life of Alex Moore" - the wonderful Molly Flatt. It's her debut novel and, without giving too much away, is unexpected and challenging and has some rather deep things to say about character and story. Molly started out in drama school before becoming a digital 'word of mouth' marketing expert. Then onto novel writing and digital publishing. This podcast is about the intersection between real stories and the (sometimes) pretend world of social media. Brilliant.
In this episode Mike Sergeant interviews Guto Harri - former BBC correspondent and communications director. After leaving the BBC, Guto led a brilliant reputational turnaround at News UK after the phone hacking scandal. Then he took another big job at Liberty Global. Here he talks to Mike about storytelling and how to cut through in business.
Mike and Mark take a stroll through Soho - discussing stand-up comedy, communication and public speaking. Mark Dolan is a TV star (Balls of Steel, The Last Word, The Jump), Radio and TV news commentator (appearing regularly on LBC and Sky News) and stand-up comedian (in action in London's top venues). He reveals the stand-up's secrets and how anyone can weave comedy into their presentations.
Mike catches up with Simon Lancaster, one of the world's best speechwriters. He started writing speeches for members of Tony Blair's cabinet in the late 90s and has gone on to write speeches for the CEOs of some of the biggest companies in the world.
In the first podcast of 2019, Mike shares his excitement about the launch of his book PR for Humans. He outlines the principles in the book: how business leaders tell powerful stories. Enjoy. Please rate, review and share. 
In this episode, Mike talks video and storytelling with former Sky News colleague and presenter Chris Roberts. Chris spent more than 20 years on the frontline of international television news, first with ITN and then Sky as a senior reporter and presenter. He covered major news stories across the globe including the fall of the Berlin Wall, conflicts in Europe, Africa and Middle East, 9/11 and the Asian tsunami. Since launching InVision in 2011, he’s worked with a wide range of FTSE 250 companies, financial services firms and third sector organisations helping them tell their story through media training and video content.
This is a real navel gazer! A podcast episode about podcasting. My guest this week is Richard Miron - the founder and owner of Earshot Strategies - a podcast strategy and production business. Richard spent 17 years at the BBC as a radio producer and foreign correspondent and then 10 years at the UN & World Bank as a senior communications official. This week on the show, we share stories and talk about the power or stories. We make audio about the power of audio. Why are we seeing an explosion of podcasts? What can we learn in the UK from the best American podcasters? What's the future of the podcast? Richard has an engaging story and is passionate about this subject. Enjoy the show!
Annastiina Hintsa – the Chief Operating Officer of Hintsa Performance and the daughter of the company’s founder Dr Aki Hintsa – talks about the history of the Hintsa approach to wellbeing. From Ethiopia to the top of Formula 1 motorsport and into the boardrooms of the world, Stiina's mission is to help us optimise rather than maximise performance. What does that mean? How do we do it? And why is this important for leadership and communication? Find out in this episode of the podcast.  
This time we're turning the tables on Paul Blanchard, host of the wildly popular Media Masters podcast. In his time, Paul has interviewed everyone who's anyone in global media. He's also a 'PR consigliere' to global CEOs and business leaders. This episode is a treat! We range freely across communications, podcasting and life - from that rare creature in the PR world. Someone who actually started out running a real business and then built his own agency from scratch.
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.
Global charities and NGOs haven't escaped reputational scrutiny in recent years. As global communications director for Save the Children International, Kirsten Walkom is steering a new approach to storytelling and communications. The sector remains heavily reliant on powerful case studies and a sense of 'doing good'. But new levels of transparency and scrutiny mean that organisations like Save the Children have to be more agile and sophisticated in their public engagement. This episode is a must-listen for anyone thinking of going into charity comms, or anyone who wants to understand the fascinating challenge of steering the reputation of a major international charity.Issues heavy - but light in texture: listen to Mike and Kirsten in conversation! 
Mike speaks to James Gordon-MacIntosh of Hope&Glory PR - a consumer brand and lifestyle agency. What's the meaning of PR? What's the difference really between corporate PR and consumer PR? Which campaigns cut through? It's all here in a fascinating conversation.
Farzana Baduel is the founder and CEO of Curzon PR. As a passionate advocate of strategic communications, she champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. She set up Curzon PR in 2009, having previously served as Vice Chair of Business Relations for the UK Conservative Party.Farzana has been appointed as the resident public relations expert and ambassador for the Oxford Foundry, the University of Oxford’s entrepreneurship centre, where she delivers masterclasses in PR and mentors female entrepreneurs. She is a committed campaigner for the economic empowerment of women. She is the founder of TiE Women (London). TiE is the largest global entrepreneur network in the world.
Mike talks PR, leadership and stories with one of the world's foremost experts: Kevin Murray - executive coach, communications adviser, author, and speaker.Kevin's mission to make leaders more inspiring and authentic communicators. He does this through coaching, and training, and by writing books that can help leaders everywhere.Kevin is the author of three books: "Language of Leaders” , and “Communicate to Inspire” and "People with Purpose" all of which focus on how managers can use the soft skills that enable and encourage super performance.In this podcast he reveals his secrets and the indispensable advice that all leaders need to communicate with passion and conviction. 
Mike talks to ex Edelman comms man Nick Barron now deputy CEO at MHP about the changing nature of PR and what it takes to build a successful agency.
In this episode, Mike catches up with friend and former colleague, Neil Hedges, who has been a senior public relations consultant for more than 30 years. Now he's Chairman of Headland - the successful and fast-growing financial and corporate agency. Before Headland, Neil was the CEO and Chairman of Fishburn Hedges, the agency he co-founded in 1990, which became one of the UK's most successful communications firms. Neil is one of the most respected figures in PR. In a frank and broad ranging interview, he gives his perspective on three decades of change in the world of public relations.
Mike catches up with the king of mobile training - Gerry Griffin, founder of Skill Pill. Gerry's a seasoned PR pro who led client training at Burson Marsteller before going on to found his mobile training business. He's an engaging authority on reputation, training, content and the new world of digital learning.
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Podcast Details

Jan 20th, 2018
Latest Episode
May 2nd, 2019
Release Period
No. of Episodes
Avg. Episode Length
30 minutes

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