In this episode, Mike catches up with friend and former colleague, Neil Hedges, who has been a senior public relations consultant for more than 30 years. Now he's Chairman of Headland - the successful and fast-growing financial and corporate agency.

Before Headland, Neil was the CEO and Chairman of Fishburn Hedges, the agency he co-founded in 1990, which became one of the UK's most successful communications firms.

Neil is one of the most respected figures in PR. In a frank and broad ranging interview, he gives his perspective on three decades of change in the world of public relations.