We welcomed special guest Allyson Lee to the PR & Law Podcast this week to talk about her case, which was heard before the Supreme Court of Canada. Very few cases make it that far, so Lee's experience is more rare than you'd think. She walked us through it, from strange book binding to the feeling of directly addressing the seven justices. Lee won the case, which set an important precedent that companies are going to have to contend with, too.

Then we look at how to prepare your company for a PR crisis in a year that feels like one big never-ending crisis. Rushing to put out fires is common, but it's always wiser to prevent them before they ignite. We discuss five key points for companies and PR teams to consider.

Plus: online services to track journalists and media outlets, a doozy of a story on Jeffrey Epstein, and Glenn Greenwald's tantrum.

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Links and Show Notes

• Allyson Lee - Sherrard Kuzz llp
• Matthews v. Ocean Nutrition Canada - Canlii
• Preemptively Planning for a PR Crisis: How to Protect Your Company - Forbes
• Journalist Database Tools:
• Muck Rack
• Cision
• Telum Media

Check This Out

• I Called Everyone in Jeffrey Epstein's Little Black Book - Mother Jones
• My Resignation from the Intercept - Substack
• The Real Scandal: U.S. Media Uses Falsehoods to Defend Joe Biden from Hunter's Emails - Substack