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Stella Bayles
PR Resolution podcastEpisodes
Stella Bayles
PR Resolution podcast
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In this episode I interview the person that has inspired me the most in my career; Gary Preston.Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.We discuss how the last 15 years of w
In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcom
It's January 2024, offcially back to work. But before you dive into your next campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move fo
In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly al
In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the U
Bev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but a
How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’
In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership? The
In this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK. We talk about the moment Ma
Margo Neely is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that al
Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive perform
As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke th
In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups.We delve into the research result
In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have bui
This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two ch
In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of gl
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.Th
At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids
Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'. From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Commu
In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Do
This episode explores the business success that occurs when two areas of marketing combine and work together really well. I interview Grace Keeling and James Beverage, co-founders of Made by Giants.Launching a B2B communications agency at the
The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!We start with our jour
In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States.If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA playe
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes
In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart
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