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PR Wars

Christopher Shigas

PR Wars

A weekly Business, Management and Marketing podcast
 1 person rated this podcast
PR Wars

Christopher Shigas

PR Wars

Episodes
PR Wars

Christopher Shigas

PR Wars

A weekly Business, Management and Marketing podcast
 1 person rated this podcast
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Influencers can have stronger readership than a news publication. And, today's influencer is a savvy content creator. On today's PR Wars podcast, we talk with Jason Falls author of "Winfluence: Reframing Influencer Marketing to Ignite your Bran
As corporations weigh-in on social issues, communicators are learning to become a company conscience. On today's PR Wars, we talk with Anthony Hayes, Founder and President of The Hayes Initiative. Learn what you should think about as your compa
The life of an intern. It's tough to get that spot in the agency. When you do, what does success look like for both you and the agency? On today's PR Wars podcast, we talk with Kaci Pollack, Talent and Culture Manager for See.Spark.Go.
When you engage in international public relations, what is lost in translation? On today's PR Wars podcast, we talk to Nick Haigh with British-based BAE Systems Applied Intelligence about the differences of public relations across the pond.
Is Wikipedia in your communication plan? On today's PR Wars podcast, we talk with Josh Greene, CEO of The Mather Group about strategies to make the world's largest reference site work for you.
If your media list isn't spot on, it won't matter how good your press releases are. On today's PR Wars podcast, we talk with Meltwater's Cody Konschak to help you build better media lists for better coverage.
How do you engage with public relations when public temperament is permeated with division... and dipped in napalm. On today's PR Wars podcast, Brooke Hammerling, founder of The New New Thing, helps companies navigate an opinion charged landsca
Communication planning will help you get better results. PR consultant, Isabel Peña Alfaro is our guest on the PR Wars podcast today. We'll learn how to focus on the priorities, while we write some fun into a 2021 communications plan.
We have to be realistic about our budgets. When you work with a small business, every dollar needs to get results. Our guest today on the PR Wars podcast is Carmena Ayo-Davies, author of the book "Publicity on a Budget."
Holiday retail. It is a tough pitch to get your clients products under the Christmas tree. Our guest today on the PR Wars podcast worked a decade for the National Retail Federation. She even worked with the team that originally coined the term
Internal communications is a specialty of corporate comms. If you have an agency background, you might not have a lot of exposure here. Maybe, you never want to pick up a phone and call a reporter again. So you're thinking, hey, maybe internal
The life of a freelancer. Is it right for you? On today's PR Wars podcast, we will talk with Sarah Shkargi, who runs TNS Media and Communications about how to win at freelance public relations in 2020.
In the world of PR and marketing, this virus has impacted one specialty exceptionally hard: events, trade shows, and conferences. It's been brutal. PR Wars scoured the landscape looking for someone who's made the pivot, who has changed the para
If you work in public relations, you will encounter disasters. But for a government communications pro, a state of emergency turns the pressure up. On today's PR Wars, we talk with Mike Steele, the Communications Director for the State of Louis
Through the eyes of a TV photog. They’ve seen it all in television news and they are the unheralded backbone of news gathering. As a PR pro, the right connection with a tv videographer can make your story soar. On today's PR Wars podcast, will
Have you ever dreamed of running your own PR agency? If you were the boss, how would you run your agency differently? On today's PR Wars podcast, we talk to one of the industry’s success stories... Rick French, CEO of French|West|Vaughan. FWV
Get out of the press release rut. On today’s PR Wars podcast, we will look at six ways that you can engage the media without writing a press release. We will explain specific tactics to add to your PR toolbox.
Have you ever made a difficult choice to take on a client that has done something bad? In many cases, media villains are not as bad as they seem and the heroes are not as great as they appear. On today's PR Wars podcast, we'll show you how to
Have you ever noticed that when you're pitching a good story, you can't get a reporter on the phone? And when there's a bad story, you can't get a reporter off of your phone. On today's PR Wars podcast, find out why message discipline is so imp
Today on PR Wars, we're gonna talk about some epic PR fails from the viewpoint of journalist Ellen Chang, a freelance writer for USA Today, US News & World Report, and others. But, PR people get picked on all the time. So, we're not gonna take
Today on PR Wars, we'll talk with one of the media intelligence giants, Meltwater. Cody Konschak is the Managing Director of Client Success at Meltwater. Learn how to make your PR measurement reports better.
The Associated Press is the gold standard for journalism. For many of us in public relations, a great hit in the AP can not only mean success for your company, it could mean success for your career. On today's PR Wars podcast, we talk with Skip
Imagine being one of the first corporate communicators to prepare messaging for a historic pandemic. I mean... ground zero… the tip of the spear… having a manufacturing facility in Wuhan, China and creating a new playbook for its factories arou
How do you move the needle when you have a limited budget? On today's PR Wars podcast, we're going to dive into the world of advocacy and nonprofit PR and see how purpose driven communication is doing more, with less. Our guest is Laura Gross
Today on PR Wars, we're going to help you have a better relationship with your client. Our special guest, Allison Showalter is a Senior Manager of Corporate Communications at Red Hat and has experience on both the agency side and the corporate
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