After working at Procter and Gamble and Coca-Cola, Tim Kopp made a huge mark on the B2B world. How? The color orange. Tim is the former CMO of ExactTarget. Now, he’s in the venture capital space at Hyde Park Venture Partners. At the time he made the leap into B2B, there were very few CMOs. But he thankfully did it anyway.

In this episode, Tim talks about how tapping into the brand colors at ExactTarget was one of the most important things he did. He also talked about how B2B companies can use the best practices from consumer marketing, where marketing is headed in 3-6 years, and the seven different personas of a CMO.