["If you're building or optimizing sites internally or for clients, chances are you need to have a good understanding of how those sites will drive and monetize traffic. In this episode, we interview the uber-smart Jason Barnard, 'The Brand SERP Guy' from Kalicube.pro, on his thoughts on how you can use the results that appear in Google when people search for the Brand name to help you optimize your strategy to drive growth.Jason shares his thoughts on how you should be analyzing, measuring and tracking your Brand SERPS... and how doing so can help you improve your digital strategy, increase traffic and boost conversions.Whether you already analyse, measure and track your Brand SERPs or not, this episode of PressThis is a must-listen for anyone doing digital marketing for a brand!"/>