["Did you know that 80% of B's in an A/B test fail to beat the original version? EIGHT times out of TEN when a marketer and designer sit down to purposefully increase a KPI with a new design, they FAIL. Welcome to the landing page failure paradox.In this episode of PressThis, we interview Lorraine Ball of Roundpeg about her thoughts on one of the most fundamental and important factors in helping you create landing pages that actually succeed... What you say!Lorraine explores her strategies for segmenting audiences to deliver the right message to the right people, evoking emotion from your audience, making irresistible offers that visitors WANT to purchase, and how you should think about landing page layouts to tell the value story you're trying to deliver.If your landing page strategy starts and stops with UX optimization, open up your mind and learn how optimize your landing pages that tell compelling stories can help you escape the landing page failure paradox.Listen to this episode of PressThis now!"/>