Product Marketing

A Business, Marketing and Education podcast featuring
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Best Episodes of Product Marketing

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We quiz Kirk on everything from how he self-taught himself product marketing and what a day in his role looks like, to his relationships with the wider business, where the line sits between product marketing and product management, and more. ---"I think a lot of people in general who are working in the digital marketing field are just kind of figuring it out as they go along, you know, especially the folks that are mid career. When we started, digital was in its infancy and we were just like, okay, this is the internet, let's figure it out."
We caught up with Liza Collin, Market Readiness Director at Visma, a few weeks before she took to the stage at London's Product Marketing Summit.In the show, she tells us more about her Market Readiness role, how she got into product marketing in the first place, and what her relationships and dynamics look like with the rest of the business.---"I think that when we talk about product marketing, we tend to talk about the marketing side, but for me going with a new product to market, somebody has to take the ownership of the commercialization part."
Shortly after she picked up our Product Marketing Leader of the Year award in San Francisco, we set some time aside to chat to Elizabeth about her product marketing journey, a day in her life, the top skills that have helped her get where she is today, and some words of wisdom for new and aspiring product marketers.Oh, and her reaction to receiving the award too, of course.---"I feel like I've tried to do my best to be a steward and an advocate for the discipline for many, many years, so I very much appreciate the award. It was an incredible honour."
In the fifth week of the show, we caught up with G2 trio Yoni Solomon, Aubyn Casady and Gina Carr who took home our coveted Product Marketing Team of the Year award in San Francisco. During the show, we dig into their dynamic, each's path into product marketing, their hectic release schedule, what exactly it is that makes their team work so well, and a whole load more.---"At G2, we have this implicit trust from leadership and so there's way less red tape and fewer places we might get stuck in the queue. We don't have executives reviewing our messaging, they trust us and they know that they hired us because we're experienced product marketers."
In episode three, we speak to Garrett about what lured him into product marketing, his quarterly targets, how he interacts with product and sales, the importance of technical credibility, and a whole load more in between.---"We try to over-communicate, I have never had somebody from sales or engineering or product ever once say we communicate too much. That just tells me the more we can sync all of these teams around here's what's going on, here's why, and here's when it's going to go to market or you know, impact customers, the better."
We take a 50-minute look into the life of Div Manickam and talk about all things B2B, no-meeting-Wednesdays, product portfolios, and elevating the role of product marketing on an industry-wide scale.---"9 out of 10 times I would have people come to us, primarily the product team, and say "hey, here's the roadmap presentation, pretty it up." Or I would have sales say "okay, I'll put these slides together, can you pretty them up?" Like, yes, I can, but I can also help you shape the message so it does a better job."
In this week's episode, we spoke to Russian-based product marketer Natasha Katson on how she found her way into product marketing, what strategies she uses to communicate with her 29-strong team, and coffee. Lots of coffee.---"Communication, the ability to quickly get to information and deal with it and for my company, I would say some technical skills because our products are really technical. I'd say they've been the most important skills for me."
We kick off our Insider series with Martin Aguinis, Global Marketing Lead at Flutter, for Google, who recently walked away with our 2019 Rising Star in Product Marketing award.In the show, Martin chats about his university ventures, life at one of the world's biggest brands, and what winning the award meant to him.---"Receiving an award like this is a huge honour and it was never something I thought I would win, but it’s been a great additional motivator to just really continue doing what I’m doing, giving back and passing along help so the next person can win.”
We caught up with Jasmine Jaume, Group Product Marketing Manager, Core/Platform at Intercom just before we published the State of Product Marketing Report to chat about her journey into the world of product marketing.Jasmine was featured in the SOPMM report and is interviewed in this podcast by Zara Burke Editor at Intercom
We spoke to Podium's Product Marketing Manager and our newly appointed PMA Ambassador, Steven Pelham, about the difference between in-house and agency product marketing, which roles he dabbled in before PMM, which parts of the job he enjoys most, reporting structures, and a whole load more.---"I really enjoy launches, the kind of rush of launch, it's exciting to see things come together. I also really enjoy getting customer insights that are then able to impact strategy."
We got some one-on-one time with Lauren Culbertson, the Co-founder and CEO of LoopVOC, to chat about all things product marketing. From how she first got into the industry to how much it forms part of her day-to-day now, we asked it all.---"Honestly, I think that product marketers are the best-suited people to start their own companies because the role is naturally a catch-all in the middle of the strategy of how a product is going to market and making sure that it is growing and making sure that it is functional and that it's sold and that's really what the role of the founder is."
We caught up with Linda Wang, Senior Product Marketing Manager at Teachers Pay Teachers, about how she first fell into the product marketing role, her busy launch schedule, her team's overlap with Product Management, and a whole load more.---"I'd say maybe it's like 15% overlap with PMs, 85% not when you've already like normed on the team and you've been working together for a while and you're in a rhythm. And when you're probably first getting started on a team, maybe like 20% overlap."
In episode 10 of the show, we caught up with Jeff Curie, Principal at The Curie Point, about everything from what drew him into the product marketing industry, the shifts he's seen in the last 20 years, the problems most CEOs face and how to get sales teams to understand the role and value of product marketing.---"In terms of what needs to change, I think it's getting more executives to understand what product marketing is, and the fact that it is a critical discipline to the success of companies. And I think there's been various studies that have shown that most companies, I think the majority of companies, don't actually understand what their customers really want from them."
In episode 11 of our Insider series, we caught up with Karim Zuhri, Global Head of Product Marketing and Product Research at SafetyCulture, about the ins and outs of his role, how he kickstarted his career in product marketing, as well as how - living down under - he manages all the time differences that come hand-in-hand with leading a global function. ---"I think that to be a product marketer, a very strong product marketer, you have to have a lot of knowledge that is technical, and be very tech savvy, and also interested and curious on what you are selling, on what you are actually marketing and pushing to the market."
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Podcast Details

Oct 9th, 2019
Latest Episode
Mar 20th, 2020
Release Period
No. of Episodes
Avg. Episode Length
33 minutes

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