We chatted with Patreon’s Head of Product Marketing Robin Fontaine about her fascinating journey into the role, her views on whether PMMs should report to Marketing or Product, why she thinks the lack of definition for what the role entails is a good thing, plus heaps more.

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"I think product marketing is a little bit different, depending on the company that you're at, and the skills that you have. And I actually think that's a good thing. I really like the flexibility that we have, and I don't subscribe to the philosophy that we should sort of narrowly define it. And, you know, have everything nailed down with no sort of leeway to change things. I think it's great the way it is with the kind of flexibility that we have."