(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.) 

Build a product that’s 10X better than your competition, said Jeetu Patel, Box’s Chief Product and Chief Strategy Officer, in the new episode of Roadmunk’s Product to Product podcast. Jeetu says in order to do this, a product company shouldn’t obsess about the competition, but should focus on their customers. He adds that if you’re just replicating another product, a user won’t see the value in switching their behaviour since it doesn’t solve their problems any differently.

Also in this episode, find out how Jeetu went from making $4.25 an hour as a waiter to investing in his first company at age 22 with a $250,000 loan in hand and then moving onto being a senior technology executive whose company has 70M users and 100,000 customers. 

Jeetu also cautions teams to avoid the shiny object syndrome where they’re chasing the thrill of new features. There’s a balance, but make sure your core product is given the love it needs too, he warned. 

See omnystudio.com/listener for privacy information.