(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)

Season 6 of Product to Product is back with episode 2. This season, we’re talking about feedback and idea management.

In this episode, Rose Yao, a Senior Director of Product at Google Maps Platform, says feedback and idea management is part science and part art. PMs can look at data to determine the ROI and impact the feature will have, but it’s also important to seek out patterns, she says. Propose big questions like: “Where is the world going?” and take it from there.

Rose adds that in order to get insightful feedback, you should design the user study just as thoughtfully as you’re designing your product. Otherwise, you’re creating an echo chamber of what you think is important instead of focusing on the user.

She says that when it comes to collecting feedback, there’s nothing more powerful than talking to the users of your product.

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