Welcome back to another episode of Product to Product, the podcast for / by product people hosted by Roadmunk.

This season, we’re taking a deep dive into growth and giving PMs practical, sustainable, non-hacky ways to grow your product.

Brian Balfour, CEO at Reforge, joins us for this episode. He calls himself anti-North star metrics because they “oversimplify” growth. Brian has helped redefine other shiny metrics to keep teams on track at companies like Hubspot.

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