(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)

We’re back with another episode of Product to Product, a podcast brought to you by Roadmunk.

In this episode, Christine Yoon, a Product Manager within Hubspot’s Business Enablement team, says having a solid mission is critical to justifying why an idea is prioritized. This mission is what makes it easier to say no to requests that don’t fall directly inline with the goal.

As a PM, Christine likes to start by using customer journey maps to understand the daily friction points that a user will face. With this understanding, she believes it helps product teams gain empathy when making decisions. Her process with feedback and idea management is to analyze the feedback using a product prioritization matrix and then using an additional filter of weighted scorecards to validate the importance with stakeholders. 

See omnystudio.com/listener for privacy information.