Customers want fresh, not stale; inspiration, not gloom – it’s time to turn off the news! One way to lift everyone’s spirits is to share the things that we love, that our staff love, and our customers love. Put a smile on their faces and share the love of food and entertainment, music, customer stories and business success. Now you’re creating great word-of-mouth marketing and conversation starters – and lots to share on social media! Talking about what we love creates a strong personal connection between staff, managers and customers. In this podcast, Ken Burgin shares themes and ideas to get you sharing the love and reaping the benefits. And like the love between two people, sharing this affection a little and often is more important than an occasional big event and then nothing for months. People love to be inspired by hard work and commitment rewarded – from you, the community and your employees. They can also love the business owners, so it’s good to share a family photo or some stories from the past. People love their town or local area, so your support for sporting teams, schools and charities keeps customers inspired and connected. People love photos and videos, the modern means of communication, so record and share food, parties, special customers and behind-the-scene activities. Many people also love animals, and you can include them in social media sharing without bringing them into the shop – Facebook and Instagram are great mediums for this. And people love events and celebrations – ideally once a month, not just Valentines and Mother’s Day.