With us today is Keke Williams to speak about how she and her partner empower individual investors to create the financial freedom to live their dreams. Peter and Keke co-founded GlobalInvestor Alliance (GIA) to help people obtain the mindset, strategies & tools to create recurring income from recession-resilient real estate investments that have ultimately accelerated their own wealth building success. Through their US multifamily GP partnerships, they currently manage a portfolio of 1,000+ doors across 4 projects in 3 metros, valued at over $200MM.

For today’s episode we will cover: 

[00:00-9:43] Opening Segment.

• Getting to know Keke Williams.
• Keke shares how she got started and her journey in her professional life.
• Why she chose to do Multifamily.

 [9:43-14:41] Wisdom comes from the experience of doing it

• Keke discusses her trial and and error journey and how it helped her find her niche.
• The truth about diversifying strategies
• Why Multifamily is the most successful
• Why having good partners and good processes makes the business better

 [14:41-17:45] Why putting your eggs in one basket is the wrong idea

• Why you should diversify your multifamily portfolio
• The essence of having returning investors

 [17:45-22:20] How to find a solid investment that can stand the test of time

• Maslow’s hierarchy of needs
• Why you should start investing in multifamily

 [22:20-27:17] How COVID revealed the downside risks of some Investment Vehicles

• Keke foresees an increase in intergenerational living after COVID
• A major shift in location that could affect the market

 [29:41-33:02] Being in tune with the current market.

• Learning how Keke thinks about where to invest
• How to know which investment strategy to do

 [33:02-38:34] Three step framework on analysis

• Industry level risk - understanding real estate
• The business of Multifamily
• Assessing the management team

 [38:34-47:10] Closing Segment

• Setting your priorities straight with Keke
• How to further your investing
• Final advice from Keke

Tweetable Quotes: 

If you can find your real areas of genius, where you excel, and you feel good, and you’re satisfied and contributing in that way. That’s where you should play. Everything else you should either partner or outsource."-Keke Williams

Connect with Keke and start your journey here

[email protected]

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