Interested in following your artistic passion? Write (or brew) for a target audience. That’s what Kenny Gould did when he wrote his new book The Brewing Cloud, a collection of fictional short stories about the craziness of the craft brewing industry.

Kenny is most known in the craft beer world as the founder of Hop Culture Magazine, an online resource for news across the brewing industry. In this episode, we talk about the early days of Hop Culture, Kenny’s lifelong dream of writing fiction, and some bigger topics within the current craft beer landscape.