I was recently asked if all practices face the same challenges & what is the BIGGEST challenge.  The practices and medical spas I have the honor to work with and those that I have worked with over my nearly 20 year career in aesthetics medicine face many of the same challenges.  

The biggest challenge by far is STAFF!!  It is about hiring the right staff and casting them into the right roles.  Evaluating them & training them up to build your practice and business.  

Aesthetic medicine is simply different.  Making the transition from more traditional medicine to a cash pay business is really challenging for most healthcare providers.  But if you want to be successful, you have to understand they are different & so is the staffing.

Your patients and clients interact with your staff MORE than they interact with you.  Their experience is determined by the staff. Who is answering your phones?  Responding to internet leads?  Conducting your consultations?  Delivering cosmetic surgery quotes to patients? Treating patients?

How do you know if you have the right staff?  How do you assess if they are cast in the correct role?  How do hire the right staff?  How do you keep the best staff?

Invest in hiring the right people!! This is not the place to try to do it yourself or save a penny, because a bad hire will cost you more that a few pennies. They can cost you your reputation, a patient's first impression and the opportunity to have a patient for life!