This week, Radio Rounds host Imran Ali speaks with Dr. Auguste Fortin, Director of Psychosocial Curriculum for the Yale Primary Care Internal Medicine Residency Program. The topic being about patient centered care, what is it and why do we need it. Also Dr . Fortin discusses how the human side of medicine can get lost in the flurry of rushed office visits and how the the advent of direct to consume advertising affects the doctor patient relationship.