For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.The post How Generative AI is Making Productization More

Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO

26 days ago 46m 37s

Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business “hype cycle.”The post Automation Domination. Lessons Learned from Efforts to Streamline

How Professional Services Firms Are Using AI in Their Thought Leadership Programs

Mar 15th, 2024 42m 24s

How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research.The post How Professional Services Firms

Using AI to Drive Personal Productivity with Greg Baugues

Mar 1st, 2024 58m

In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity.The post Using AI to Drive Personal Productivity with Greg Baugues appeared first o

Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell

Feb 9th, 2024 39m 57s

Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take?The post Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer an

Unlocking the Real Promise of AI with David DeWolf of Knownwell

Jan 19th, 2024 45m 43s

Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments.The post Unlocking the Real Promise of AI with Dav

Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera

Dec 15th, 2023 55m 25s

From writing code to amping up call centers to a virtual wingman — Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients.The post Doomsday or New Day? How IT Services Firms Are Using AI

Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow

Dec 8th, 2023 38m 51s

Jeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption?The post Generative AI: How Firms Are Using it Today and How They’ll Use it

Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie

Nov 27th, 2023 55m 25s

The best way to build relationships at scale is with email marketing. Acclaimed email expert, Ian Brodie, joins Jeff and Jason to share his thoughts on how to cut through the noise and “unsnooze your prospects’ inbox.”The post Unsnoozing the I

No Shortcuts to Growth

Nov 10th, 2023 41m 43s

When you’re missing your revenue targets it’s tempting to chase shortcuts — quick fixes like an aggressive cold email outreach program. Yet, usually, success in the short term requires taking the long view.The post No Shortcuts to Growth appea

The Rainmaker Genome Project with Matt Dixon and Rory Channer

Oct 23rd, 2023 59m 40s

DCM Insights founding partners, Matt Dixon and Rory Channer, share the findings of their latest research on what the top pro services partners do differently to drive business development success.The post The Rainmaker Genome Project with Matt

Behind the Headlines-AI’s Impact on Pro Service Marketing

Sep 29th, 2023 24m 52s

From automating interactions at the drive-thru to writing website content, AI is taking the world by storm. In this episode, Jason and Jeff explore the strategic marketing implications of the latest news on generative AI.The post Behind the He

Revisiting the BS of PS: Are Things Getting Better? Or Worse?

Sep 13th, 2023 50m 1s

There’s an inherent dysfunction that keeps firms from reaching their full growth potential. Jason and Jeff revisit one of the podcast’s earliest episodes to discuss what’s changed. And, what’s stayed the same.The post Revisiting the BS of PS:

The Rebranding of Twitter to X. Brilliant Move or Colossal Mistake?

Aug 28th, 2023 23m 57s

The marketing world is all “atwitter” about X. Was this rebrand a brilliant move? Or a colossal mistake? What can professional service firm leaders and marketers learn from the strategy?The post The Rebranding of Twitter to X. Brilliant Move o

The Cobbler’s Children Have No Shoes

Aug 11th, 2023 25m 14s

Some strategy firms lack a sound business strategy. Some HR consulting firms lack effective people discipline. Why do firms struggle to apply their expertise to their own businesses?The post The Cobbler’s Children Have No Shoes appeared first

Building a Differentiated Client Experience

Jul 24th, 2023 32m 15s

Jeff and Jason break down what it takes to build a truly unique professional services firm client experience and offer examples of firms leading the pack.The post Building a Differentiated Client Experience appeared first on Rattle and Pedal.

Building a Differentiated Client Experience

Jul 24th, 2023 32m 15s

Thought Leadership Development: The Pros and Cons of 3 Proven Models

Jul 7th, 2023 33m 4s

Insourced, outsourced, and co-sourced. Jason and Jeff explore the “ins” and “outs” of the prevailing ways to develop thought leadership.The post Thought Leadership Development: The Pros and Cons of 3 Proven Models appeared first on Rattle and

12 Reasons Your Marketing Strategy is Failing

Jun 16th, 2023 33m 7s

From culture to rewards to the “partners’ boat fund,” Jeff and Jason explore all the reasons firms’ marketing strategies fail.The post 12 Reasons Your Marketing Strategy is Failing appeared first on Rattle and Pedal.

Thought Leadership in 5 Steps

Jun 2nd, 2023 37m 46s

Jason breaks down how to develop a thought leadership strategy that defines the business issues your firm should own now and for the foreseeable future. And, he does it all in just five steps.The post Thought Leadership in 5 Steps appeared fir

Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai

May 26th, 2023 37m 51s

We share professional services marketing lessons learned from Hyundai’s brand ascent, discuss marketing opportunities related to PWC’s large investment in AI, and lament China’s “crackdown” on consulting firms.The post Behind the Headlines: PW

Brand Breakdown – Wizeline

May 12th, 2023 40m 20s

We break down the brand of one of the world’s fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture.The post Brand B

Building a Go-To-Market Strategy in 5 Steps

May 5th, 2023 40m 25s

Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps.The post Building a Go-To-Market Strategy in 5 Steps appeared first on Rattle and Pedal.

Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light

Apr 28th, 2023 38m 10s

We dive back into the on-again, off-again EY split, Google’s shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing.The post Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light

Developing a Differentiated Point of View in 5 Steps

Apr 21st, 2023 33m 40s

A strong POV is the tip of the spear in differentiating a brand and building its relevance in your target market. Learn what it takes for your firm to separate itself from the crowd.The post Developing a Differentiated Point of View in 5 Steps