What Firms Do Intellectual Capital Strategy Well?
Released Friday, 16th April 2021
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What Firms Do Intellectual Capital Strategy Well?
What Firms Do Intellectual Capital Strategy Well?
Friday, 16th April 2021
Good episode? Give it some love!
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Looking for a little inspiration to up your intellectual capital efforts from firms that are not McKinsey or Accenture? Jeff and Jason provide great examples of firms with disciplined, cool, differentiated approaches to their thought leadership.
The post What Firms Do Intellectual Capital Strategy Well? appeared first on Rattle and Pedal.
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Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.Join Podchaser to...
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