Ian Anderson Gray’s Show NotesIan Anderson Gray is a live video marketing & confidence coach and the founder of the blog, Seriously Social. He’s an international speaker, trainer, and teacher. Ian is also the co-founder of Select Performers – a family run web agency. He lives in Manchester in the UK with his wife and 2 children.

Most passionate about

My passion today is focused on getting businesses and people to launch their live videos through Facebook Live. I see two obstacles there: the fear of the camera and also the technology side of the things.

On my blog, I’m also focusing on social media tech tools, making the technology side of social media easier to understand.

I think that the reason I love so much what I’m doing today with live video and Facebook Live is that it brings together my passion of technology and also my background as a performer, being in front of people, in front of the TV; the confidence, the fear… What I love to do today is help those people that want to be on live video, but they are scared, and I like taking them by the hand and guiding them to achieve that presence.

I’m really excited about live video because it’s like taking all the main pieces of my career life and putting them together.

Ian’s Career

I was trained as a professional singer 15 years ago. My mother was an opera singer. So, I’ve always been interested in music. In technology as well. I set a web agency, and for many years, I’ve been working with my dad on building and maintaining websites for people.

Ian’s customers

It took me quite a while to figure out who my customers are. It started when I wrote an article about how to broadcast on Facebook Live from your computer. And this article went viral so quickly, it really blew my mind… It had three and a half million page views in the last year, and I got a lot of comments and questions. So, I realized my main customers for now are those who are really eager to use live video, but they are too scared to do it by their own.

My main topic customers are usually online business owners, who are committed to putting in the hard work. Live video is still in its early days, and technology is still a challenge; I found out live video is something that people tend to quickly give up if it doesn’t work as expected.

Ian’s best advice about approaching the customers

From I have experienced during the years is that it is all about focusing on your audience and producing content that will really help them.

And this has always been my philosophy. I’m not a frequent blogger, and I should definitely get better in writing more often, but one of the reasons for that is that I put my heart and soul in any article that I write.

So, my advice is to write content that would really help people and to write in great detail. But don’t stop there, answer people’s questions and be there for them. As a result of that article that I wrote and the many comments and questions I got from it, I actually launched my online course about live video. I prepared this course within a week and, surprisingly, it did very well.

Biggest failure with a customer

There is been a few. But I think my biggest failure is not serving my clients well and by that, I mean not writing content consistently. My clients need direction and answers; that’s my way of serving them.

As a result, this year was more difficult than I expected. Last year, when I wrote the article and launched the online course was a great year. This year because I wasn’t serving my customers as I should, was more challenging, but it was a good sign as well, because it forced me to ask myself the important questions, like who my target audience is, and so on.

I believe, we all also need to go through the difficult times; the times when we are almost ready to throw it all away… That’s what will prepare us to the next stages.

Biggest success due to the right customer approach

My biggest success was...