Developing community with residential and office properties and gathering data by providing technology-enabled amenities for tenants…

Francesca Loftus, CEO of hOM (technology-enabled amenity provider that partners with residential and office properties to develop community by providing on-site fitness programming and unique events for tenants) joins Thomas Kutzman and Scott Pollack in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

• How Loftus became focused on amenities
• The company’s focus on amenities, especially in commercial buildings
• The cash outlay to adjust floors is a big step, so offering programming or events in a vacant space or available accessible spaces is a useful alternative
• The genesis of the idea, two of her cofounders are in fitness and real estate, her background in theater management,
• Some success because of the proximity of buildings to fitness studios
• Selling to amenities managers
• Most managers have tried other things, trying to be on trend with other buildings, then contact them to execute, cant do it themselves
• Despite offering a wide range, fitness is most requested and engaging, yoga leads that interest
• The hOM programs are unique and catch people’s attention
• Mini golf, bouncy houses, partnerships to execute and deliver in diversity
• Building community gives an edge for landlords
• Figuring out a model to provide benefits to fitness instructors, finding it was actually cost effective,
• Why Loftus was forced to be smarter how running business
• Utility players with the ability to get anecdotal data on the building, valuable team members but tough to find
• Looking at people with their whole selves i.e. developers and yoga teacher
• Listening for grit and experience (28 full time employees and 50 part time)
• Loftus is from Canada, ended up in New York, from a competitive girls prep school, full college ride in mathematics, wanted to go to NY for theater, ended up managing a theater at 17 years old, having a public facing “beard”, doing a lot of programming work
• Being curious about everything, having a dual role as performer and manager
• The kind of culture in the hOM office with meditation and breath-work, the company’s C3P0, rituals in the office
• Putting a voice to the tenants of buildings, creating incentive to communicate with them and close a gap of communication

See omnystudio.com/listener for privacy information.