Raise your hand if you've heard, "PR is bullsh*t." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, President at BLASTmedia. Lindsey has been with BLASTmedia for the past 15 years and has experience managing campaigns, overseeing the strategic direction of the company, and so much more. In addition to her role, Lindsey is the owner at Statwax and hosts the podcast, SaaS Half Full. We’re talking about why PR isn't bullsh*t, how to develop a thought leadership strategy, ways to create news without news, and so much more.