Build your influencer marketing hub with Magda Houalla 

The big evolution is it's less about working with these massive superstars on social media as the only influencer marketing strategy. It's about expanding who you consider being influential to your brand and evolving the ways in which you're interacting with them.You can loosen the restrictions with your influencer marketing and allow access to your brand to anyone who is a loyal fan, a customer, even an employee who could have an impact on their business and work with them in a really flexible way.One thing that we look at a lot when it comes to creating an influencer marketing hub is companies that invest in their customers first and foremost and because of that, they are retaining customers at a higher rate.When we think about the future of where influencer marketing and where community intelligence marketing is headed, I think it really is headed in a way where people will want to see data behind the work that they're doing.

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BUILD YOUR INFLUENCER MARKETING HUB

It's less about working with superstars as the only influencer marketing strategy. It's about expanding who you consider being influential to your brand and working with them.

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Doug Morneau: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about all things, influence, and community. So, influencer marketing will be one of our topics. So, just before you say, "Hey, I know a lot about that," we're going to share some new insights, some new directions from a company that's taking this platform and this whole community engagement to a whole new level.

In-studio today, I've got joining me as my guest, Magda Houalla. And she is the director of marketing and strategy for a company called AspireIQ. And they are one of the leading influencer marketing platforms that empower businesses and brands like you and me to generate creative scale. So, Magda plays a pivotal role in ensuring that all the existing and new brands using this platform are set up for success by aligning their needs and best practices and world-class strategy.

We're going to talk a lot about analytics and getting ROI and measurement as well. Her guidance has helped several big brands like CVF, Freshly, Bed Bath & Beyond, L.L.Bean, and Walmart both expand their influencer marketing programs, but also to increase ROI. So, stay tuned. Listen in. And I'd like to welcome Magda to the Real Marketing Real Fast podcast today.

Hey Magda, I'm super excited to have you on the show today. So, welcome to the Real Marketing Real Fast podcast.

Magda Houalla: Thank you so much for having me.

Doug Morneau: Well, I mean, I don't often get the opportunity to talk to somebody that's working in the influencer space, and I'm super excited to let you share with our audience. So, do you want to give us just an overview of what you do and what your company does so our audience has a full understanding?

Magda Houalla: Yes, absolutely. So, I am the director of marketing strategy at AspireIQ. And we actually have gone through a bit of an evolution as a business. We really started as an influencer marketing platform in a very organized way to help brands connect with social media influencers, manage their relationships, and analyze all of the results. But right now, really where we're headed is in this new space of community intelligence.

So, we are a community intelligence platform that empowers brands to build, manage, and grow relationships with anyone who they consider to be influential in their community. So, it could be brands wanting to connect with social media stars. It could be loyal fans. It could be employees, industry experts. There are lots of different people that can have an influence on a brand...