How to create a high converting sales funnel with Joel Louis 

An activation sales funnel is a great place to start. Once getting ROI could focus on lower value ladder items like an ebook or quiz.If you're driving traffic, meaning you're paying money or you're doing specific Facebook Live's or specific posts and you're driving them to your website you're literally driving them to a brick wall because your website has a lot of distractions, there's a lot of noise what I like to call it.It comes down to did you do your work? Did you look at the red ocean, so what market are you trying to serve? Hey, I'm in a red ocean, and then from that red ocean did you create a blue ocean offer? Did you create something that differentiates?

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HOW TO CREATE A HIGH CONVERTING SALES FUNNEL

An activation sales funnel is a great place to start. Once getting ROI could focus on lower value ladder items like an ebook or quiz.

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Doug: Well welcome back to another episode of Real Marketing Real Fast. Today's guest in the studio is Joel Louis. He is the founder CEO of a company called Integrator and Co. They are a digital marketing agency based out of the Boston area that helps experts reach more people, scale their business, and increase online sales. Joel and his team specialize in funnel strategy, funnel design, funnel repair, and funnel building. In addition to generating millions of dollars and thousands of leads for his clients, Joel is the father of three, he is very passionate about the intersection of fatherhood and entrepreneurship and I also see he is a fellow crossfitter. Today we're going to start off our conversation with the five reasons your website is killing your marketing efforts. Let's welcome Joel to the Real Marketing Real Fast podcast today.

Doug: Well hey Joel, super excited to have you on the Real Marketing Real Fast podcast today so welcome to the show.

Joel Louis: Thanks Doug, so happy to be on your show today.

Doug: I was super excited when I was looking at your bio and background because you have so many things that I'm deeply interested, I know our audience is, in terms of building a business, scaling a business, and as we got to the end of our conversation pre-recording talked about a couple of other things that you spend time with. One is your family and I've noticed that you're also a crossfitter. I can feel your pain, I'm in the box three days a week and then do a day of Olympic lifting as well.

Joel Louis: Wow, awesome.

Doug: Why don't we start with the meaty thing right upfront. I think one of the talking points I saw that was interesting and maybe a bit shocking is it says five reasons why your website is killing your marketing efforts.

Joel Louis: Yes.

Doug: Do you want to walk us through what that is and why people probably don't realize it and they're ignoring it?

Joel Louis: Yeah absolutely Doug and thank you for having me and thank you for bringing up the family. For my family first and I forget who said this quote but it goes, "The things that matter most should never come at the mercy of the things that matter least." I always love to lead with the family because that's really important and that's really why I'm doing what I'm doing and I'm sure probably a lot of your listeners do what they do as well.

Joel Louis: In terms of the five reasons your website is killing you, so we all have been told, "Hey you have to have a website. It's absolutely needed." I still think a website is needed. It's that digital business card, it's your digital footprint, it's where you're going to have your blog, your podcasts, and all that stuff. The thing with a website is that, as you are aware and we've been hearing it with social media, the rise of social media,